SNIPES Selects New Engen as Digital Marketing Agency of Record
July 11 2024 - 10:00AM
New Engen, a leading digital marketing agency, announces that
SNIPES has selected it as the sneaker and streetwear retailer’s
U.S. digital marketing agency of record. New Engen will partner
with SNIPES to create impact across all phases of the customer
journey, from online to in-store, by leveraging research-backed
customer insights, an audience-led creative strategy, and
full-funnel measurement, including media mix modeling (MMM) and
forecasting for every campaign.
“New Engen’s approach and capabilities are impressive. Working
together, we’ll be able to dive into the nuances of channel impact
and the complexities of our promotional calendar. This will allow
us to realize the incremental value of exclusive product drops with
key brand partners and not leave any opportunity untapped,” said
Joe Shoemaker, VP of Digital.
“SNIPES aims to grow not only our e-commerce presence in the
U.S., but our in-store revenue, with over 350 brick-and-mortar
retail locations nationwide,” continued Shoemaker. “New Engen's
ability to evolve their omnichannel marketing and measurement
strategies to respond to evolving consumer expectations is key to
our achieving these ambitions sooner than later.”
The engagement between the digital marketing agency and brand
includes a full-funnel media program across the customer journey,
including paid display, social, paid search, shopping, and online
video. Key focuses for the partnership include research-backed
customer insights, an audience-led creative strategy, and
full-funnel measurement, including media mix modeling (MMM) and
forecasting.
New Engen’s next-generation MMM offering is unique in its
breadth and depth compared to the rest of the market. The agency
believes MMM is crucial for integrated marketing measurement, so
they include it in every enterprise client project. Rather than run
infrequently updated MMMs at a high cost or lean on MMM technology
platforms that many marketers struggle to find value in, New Engen
activates this process early in the engagement. Because New Engen
integrates MMM as a foundational component of every engagement,
brands can immediately see the impact of a partnership both at the
top and bottom line.
The MMM includes competitor data, macroeconomic variables (i.e.,
unemployment rate, CPI), and even business line/product margin to
forecast the potential impact of media shifts and New Engen
optimizations. Promotional activity (including sales, coupons,
product launches, PR, etc.), email, SMS, and direct mail data are
also incorporated to give brands a 360-degree view of marketing
opportunities and impact.
Additionally, by incorporating incrementality testing results
into the MMM, New Engen ensures models are as accurate and finely
tuned as possible and reflect consumer trends that may take longer
to realize otherwise. Models are built at a brand-wide level, but
the best marketing mix for in-store sales might differ from those
for e-commerce or retail media sales. Using a portfolio-enabled MMM
strategy allows brands like SNIPES to have visibility up and down
their business, shifting as consumer demand shifts, maximizing
every dollar spent.
“From the outset, SNIPES has appreciated our advanced analytics
and measurement approach, and our teams will be using that approach
to maximize, measure, and repeat our successes along the consumer
journey,” said Justin Hayashi, CEO of New Engen. “It’s great to
work with clients who appreciate the importance of such advanced
measurement and are ready to use it within their campaigns.”
This announcement follows New Engen’s recent milestones,
including becoming Cotopaxi’s digital marketing agency of record
earlier this year, acquiring the rapidly growing and
industry-leading partner marketing agency LT Partners in 2023, and
winning numerous awards. These accolades include:
- Inc.’s 5000 Fastest Growing Companies in 2021, 2022, and
2023
- Google Premier Partner Award for driving top online sales in
the U.S. and Canada in 2022
- Inc.’s Best in Business 2022 for Giving and Charitable
Efforts
- Modern Retail Awards finalist for Best Agency/Retail
Collaboration 2022
- Inc.’s Best Workplaces in America in 2023 and 2024
- Retail TouchPoints Brand Experience Award for Best
Mobile/Social Optimization 2023
- Adweek’s Fastest Growing Companies in 2023
- Google Premier Partner Award Finalist for Lead Generation in
2023
- PI Live: Best Influencer Marketing Partnership in 2024
New Engen maintains top-tier partnerships with major digital
marketing platforms, including Google, Meta, Impact.com, Microsoft,
Amazon, Snapchat, and Criteo.
About New EngenNew Engen is a digital marketing
agency driving impact for brands across every phase of the customer
journey – maximizing it, measuring it, and repeating it. Through a
genuine passion for building brands, a relentless desire to
challenge the status quo, and deep digital expertise across
hundreds of brands and verticals, we put our clients on the cutting
edge of what’s possible in digital marketing. Managing around $1B
in annual ad spend, New Engen won the 2022 Google Premier Partner
of the Year Award for driving Online Sales; is an Inc. 5000 Fastest
Growing Company; an Adweek Fastest Growing Agency; and was also
named to Inc.’s 2022 Best in Business list. New Engen recently
acquired Acorn Influence and LT Partners, adding influencer and
partner marketing to the agency’s capabilities. Learn more at
[www.newengen.com](http://www.newengen.com).
Media Contacts:Alyssa Gay For New Engen
agay@newengen.com