InfoSum, the World’s Leading Data Collaboration Platform, Appoints Lauren Wetzel as CEO
July 11 2024 - 10:06AM
Business Wire
Experienced media and technology executive
takes the reins as data clean rooms become a critical component of
the marketing industry
InfoSum, the world’s leading data collaboration platform, today
announced its long-tenured Chief Operating Officer, Lauren Wetzel,
as the company’s new Chief Executive Officer.
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Lauren Wetzel, Chief Executive Officer,
InfoSum. (Photo: Business Wire)
In a planned management transition, Wetzel takes over from Brian
Lesser, who has led InfoSum as Chairman and CEO since 2020. Before
joining InfoSum in 2020, Wetzel held senior strategy and operations
roles at AT&T, Xandr, and Deloitte. She is poised to lead an
organization that invented decentralized data collaboration as the
advertising industry refocuses data management through the lens of
privacy, security, customer relationships, and the deprecation of
cookies. Lesser will remain an advisor during a transition period,
and his new role will be announced in the coming weeks.
“Lauren is a pioneer in the data collaboration industry, having
been involved with data clean rooms before the term even existed.
She has run day-to-day operations at InfoSum for years as COO and
as a board member. I'm thrilled to watch her continued growth as
the new CEO of the company after many years under the mentorship of
Brian Lesser," said Mark Suster, Board Director at InfoSum and
Partner at Upfront Ventures.
“I’ve had the privilege of leading InfoSum’s operations as it’s
grown exponentially since 2020. As I transition into this new role,
I am excited to build on InfoSum’s position as the global leader in
data collaboration. We will continue to deliver innovative
solutions that empower customer-centric businesses to execute
data-driven advertising that resonates with consumers while
prioritizing their privacy,” added Lauren Wetzel.
Data clean rooms are a must-have solution across all media and
advertising businesses. This has been particularly pronounced
across fast-growth media such as retail, CTV, gaming, and
highly-regulated industries such as financial services. Today, over
100 global organizations trust InfoSum to power their data
collaboration strategies. InfoSum’s secure data clean room
underpins first-party data solutions for the likes of DIRECTV,
Channel 4, ITV, Boots, Samsung Ads, News Corp, and Axel
Springer.
About InfoSum
InfoSum is the world’s leading data collaboration platform and
the only secure data clean room, empowering companies to deliver
better customer experiences while prioritizing customer privacy.
InfoSum enables safe connections between multiple parties to unlock
the full potential of their customer data without risk of exposure
or misuse. InfoSum not only prioritizes consumer privacy, but
enhances it with patented, non-movement of data technology to
create the most protected, most connected, and most accessible data
collaboration network.
InfoSum was founded in 2016 with a vision to connect the world’s
data without ever sharing it. The company has multiple patents
protecting its invention of the ‘non-movement of data.’ InfoSum is
based in the US, UK, Europe, and Australia.
Read more at www.infosum.com.
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