Newest Addition to the Fruit-Forward Line in
the Award-Winning Brand
MINNEAPOLIS, July 11,
2024 /PRNewswire/ -- Award-winning functional
beverage brand, Illicit Elixirs, in partnership with
actress, director, and entrepreneur, Bella
Thorne, proudly announces the release of Bella Thorne's Naughty Behavior Citrus
Flavor. The newest addition to the lineup of fruit-forward
flavors features a combination of blood orange and prickly pear,
along with the brand's signature proprietary blend of DopaJoy™, a
mix of supplements, amino acids and antioxidants specially
formulated to support the production of dopamine.
This marks the brands first engagement with the entertainment
industry, and sets the bar for future activations as part of their
Talent Tastemaker program. It also further enhances Illicit
Elixirs' approach to bringing the FUN to the functional beverage
category, while maintaining the brands commitment to providing
ready to drink beverages that have real fruit juice and fizz, and
are also free of caffeine, alcohol, GMOs and artificial
sweeteners.
"It's fun to have found a brand that truly entices all your
senses, from Illicit Elixirs' creative flavor blends to the cutting
edge branding and marketing, it all comes together to put the
drinks at the forefront of the functional beverage category," says
Bella Thorne. "I'm really
excited to finally introduce Naughty Behavior Citrus Flavor
to the public, and share our collaboration with fans and new
audiences nationwide."
Thorne's work has ranged from movies and television series to
commercials and music. Her breakout role as the young dancer
CeCe Jones on the Disney Channel
series Shake It Up! along with her award-winning role in the
TV series My Own Worst Enemy solidified her stature as a pop
culture icon early in her career. Expanding her creative horizons,
Thorne is also an accomplished director and short film producer,
and recently launched her jewelry brand, THORNE. Her short film
"Paint Her Red" (2023) premiered at the Taormina Film Festival to
industry acclaim and won Best Director at the Mammoth Film Festival
in 2024. In May 2024, she was honored
as the Global Youth Ambassador for amfAR.
"Bella has been a blast to work with as our first ever Talent
Tastemaker," says Illicit Elixirs Co-Founder and CMO, Jason
Gaboriau. "Both her and her team have supported our
vision to infuse pop culture into our cans, in a fun, flirty and
meaningful way, and we're looking forward to continuing to engage
with the entertainment industry in new and exciting ways."
In less than a year, the functional beverage company has already
garnered significant attention from consumers and industry leaders.
Illicit Elixirs took home Best New Beverage Concept at the
2024 InnoBev Awards, which took place this past spring in
London at the UK Soft Drinks
Conference. The brand also recently announced an extensive
distribution partnership with Walmart.
Illicit Elixirs inaugural line up of four fruit-forward flavors
- Let's Party Peaches, Watermelon Lime Thirst Trap, Late Night
Fruity Call, Vegas Debauch-A-Berry - are currently available
online and with key ecommerce partners including Walmart and
Amazon. Special 12-packs of Bella
Thorne's Naughty Behavior Citrus Flavor, along with the
other flavors, will be available to purchase on Amazon Prime
Day.
To learn more about how to treat the mind and the body to
something new and exciting, please visit Illicit Elixirs at
www.illicitelixirs.com.
ABOUT ILLICIT ELIXIRS
Illicit Elixirs is a line of
great tasting, ready-to-drink beverages that are designed to
support dopamine production. Dopamine is the "happy hormone" that
plays an important role in your brain to regulate many body
functions including memory, movement, motivation, mood, attention
and more. Each flavor of Illicit Elixirs contains DopaJoy™, a
proprietary formula of functional ingredients including vitamins,
antioxidants and amino acids. Illicit Elixirs' goal is to bring
"happy hedonism" to consumers, encouraging them to indulge in an
array of fun and functional ready-to-drink beverages. Each flavor
is fruit-forward, lower in calories, with no artificial sweeteners
or caffeine and can be enjoyed on their own or mixed with
cocktails. To learn more, please visit www.illicitelixirs.com.
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SOURCE Illicit Elixirs