Lirio's Precision Nudging® tool for chronic
condition management will benefit millions of North Carolinians
managing hypertension and diabetes
KNOXVILLE, Tenn., July 12,
2024 /PRNewswire/ -- Lirio, a pioneer in the fusion
of behavioral science and artificial intelligence to deliver better
health outcomes, announced today it is launching a second
intervention focusing on diabetes with Cone Health, one of the
largest and most comprehensive health networks in North Carolina. The initiative builds on the
strategic partnership announced in 2023, and it aligns with Cone
Health's focus on managing chronic conditions, improving the
patient experience and advancing health equity. It also represents
the first enterprise agreement for Lirio.
The expanded strategic partnership means Cone Health will use
Lirio's Precision Nudging solution to target behavior changes from
its hypertensive and diabetic patient populations. The goal for
Cone Health is to better manage chronic conditions, lower costs and
improve patient satisfaction. Plans call for having five different
Lirio interventions in place by the end of the year.
"This next step in our strategic partnership with Cone Health
introduces adaptive intervention design that is only possible
with cutting-edge behavioral science and AI," said
Marten den Haring, CEO of Lirio.
"We're confident that our unique approach to behavior change
will help Cone Health offer just-in-time personalized support
for patients with hypertension, diabetes, and other chronic
conditions, and we are thrilled to partner with an
organization that shares our commitment to health equity."
Cone Health serves the Piedmont Triad of North Carolina, a racially diverse region of
nearly 2 million people that suffers from disproportionately high
rates of high blood pressure, stroke, diabetes and other chronic
disease. The health system has announced plans to invest
$150 million over five years to
improve health equity, and its CATCH 5 in 5 initiative aims to
close five years of a 15-year gap in life expectancy for certain
populations over five years.
Lirio's personalization engine powers hyper-personalized and
evidence-based behavioral interventions that nudge people along in
their unique health journeys, delivering them on the right channels
at the right time to move patients to take the desired action for
improved health. Messages could include reminders to schedule
appointments with primary care providers, check blood pressure or
blood sugar at home, take prescribed medications, and more.
Using Lirio's innovative Large Behavioral Model, which combines
artificial intelligence and behavioral science, the solution also
predicts each individual's barriers to action and includes a
solution to help overcome them.
As the model receives more consumer data and responses, the
engine learns and optimizes each journey – first for whole
populations, then for specific segments, and finally for
individuals – matching each person to the intervention most likely
to connect with their motivations.
"We're incredibly excited to get started with Lirio because
we've struggled to reach people who have serious health challenges
and find sustainable ways to get them to self-manage their
conditions," said Vi-Anne Antrum, Chief Nursing Officer at Cone
Health. "This system represents an innovative new way to get them
to move past their often significant barriers and take action
toward improving their health and well-being."
About Lirio
Lirio's personalization engine for digital
health combines behavioral science and artificial intelligence to
automate and scale unique consumer health journeys through its
Precision Nudging® interventions. The company has received multiple
awards for its excellence in applied artificial intelligence, was
named an Inc. Magazine Best Workplace, and is HITRUST® CSF
certified, SOC 2 Type II compliant, and NIST certified. For more
information, visit www.Lirio.com.
Media Contact
Stephanie Fraser
stephanie@envhs.com
734-233-1483
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SOURCE Lirio