28-Piece Collection Marks The Retailer's
Entry into Men's Activewear, with Campaign Featuring Rising NIL
Athletes - Carson Beck, Khoi Young, Shareef
O'Neal, Shedeur Sanders
LOS
ANGELES, July 12, 2024 /PRNewswire/ -- Pacsun is
making a bold entry into the men's activewear market with the
release of its versatile A.R.C. (Active. Recreation. Comfort.)
Collection. The first dedicated men's active apparel line from
Pacsun features styles tailored to the dynamic lifestyles of Gen Z
males, merging active, recreational, and comfort-focused elements.
The A.R.C. campaign showcases rising young athletes who resonate
with the Pacsun brand and serve as community leaders, including
NCAA quarterbacks Shedeur Sanders and Carson Beck, basketball player
Shareef O'Neal, and
USA national gymnast
Khoi Young.
Pacsun is taking a distinctive approach to the activewear
category by creating multifunctional, wearable pieces that
seamlessly transition from the gym to recovery and relaxation. With
an emphasis on accessibility, the intent was to design an initial
collection that offers high-quality fabrications and a polished
aesthetic while remaining approachable to all. Building on the
success of its Women's Active and PAC1980 activewear lines and the
opening of its dedicated storefront at the Mall of America in 2023,
Pacsun has now set its sights on capturing the enthusiasm of its
male audience with a range of active styles.
A.R.C. is the debut collection in Pacsun's curated men's active
category, which will house a portfolio of outside brands. Following
this initial release, activewear brand Y.I.W.O will add to the
assortment with a launch on July
16th.
"The A.R.C. Collection marks a significant milestone for Pacsun
as we introduce our first dedicated men's activewear line and look
to fill a gap in the market," said Richard
Cox, VP of Men's Merchandising and Design at Pacsun. "The
three unique style categories within the collection are designed to
reflect the diverse lifestyles of our consumers. Our goal was to
create high-quality, versatile pieces that resonate with their
evolving lives while remaining accessible to everyone."
The 28-piece collection introduces a youthful, stylish edge to
activewear, focusing on the cross-sections of daily life. The
A.R.C. assortment features apparel under the three different
categories within the name - Active, Recreation, and Comfort.
- Active: Designed for high-performance activities and those
who are always on the move. The stretch nylon tops and shorts boast
perforated details at side panels for added breathability and
mobility.
- Recreation: For the everyday occasion and relaxed style.
The new nylon cargo pants and a lightly padded vest are cool and
casual closet staples.
- Comfort: Premium loungewear for maximum ease and comfort.
Pigment dye fleece tops feature slant kangaroo pockets with hidden
zip closure and eyelets at armholes for breathability. Heavyweight
jersey tees are brushed for extreme softness.
Styles across the collection include short sleeve and cut-off
tees, run and flight shorts, colorblocked vests, crewnecks,
hoodies, pants, and joggers in a range of fabrications from brushed
heavyweight fleece, stretch nylons and moisture wicking poly
blends. All styles sport HD reflective branding and are available
in an array of neutral tones like gray, olive, black, brown,
off-white, yellow, and navy.
The A.R.C. Collection is available online exclusively at Pacsun,
online and in-stores, on July 12th.
The line offers inclusive S-XL sizing and is priced between
$29.95 – $74.95.
Product imagery can be downloaded HERE.
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SOURCE Pacsun