NEW
YORK, July 12, 2024 /PRNewswire/ -- The
global beer market size is estimated to grow by
USD 148.43 billion from 2024-2028,
according to Technavio. The market is estimated to grow at a CAGR
of 3.72% during the forecast period. Rising demand for beer in
emerging economies is driving market growth, with a trend
towards increasing number of m and a in global beer market.
However, presence of stringent regulations and high rates of
taxes on alcoholic beverages poses a challenge. Key market players
include AleSmith Brewing Co., Anheuser Busch InBev SA NV, Asahi
Group Holdings Ltd., BrewDog Plc, Carlsberg Breweries AS,
Cloudwater Brew Co., Constellation Brands Inc., Diageo Plc, East
9th Brewing Co., Forbidden Root Restaurant and Brewery, Heineken
NV, Keurig Dr Pepper Inc., Kirin Holdings Co. Ltd., Mikkeller APS,
Molson Coors Beverage Co., Sprecher, Stone Brewing Co. LLC,
Swinkels Family Brewers, The Boston Beer Co. Inc., and Wild Beer
Co..
![Technavio has announced its latest market research report titled Global Beer Market 2024-2028 Technavio has announced its latest market research report titled Global Beer Market 2024-2028](https://mma.prnewswire.com/media/2459338/Technavio__announced_its_latest_market_research_report_titled_Global_Beer_Market_2024_2028.jpg)
Get a detailed analysis on regions, market segments, customer
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report
Beer Market
Scope
|
Report
Coverage
|
Details
|
Base year
|
2023
|
Historic
period
|
2018 - 2022
|
Forecast
period
|
2024-2028
|
Growth momentum &
CAGR
|
Accelerate at a CAGR of
3.72%
|
Market growth
2024-2028
|
USD 148.43
billion
|
Market
structure
|
Fragmented
|
YoY growth 2022-2023
(%)
|
3.37
|
Regional
analysis
|
APAC, Europe, North
America, South America, and Middle East and Africa
|
Performing market
contribution
|
APAC at 41%
|
Key
countries
|
US, Canada, China,
Germany, and UK
|
Key companies
profiled
|
AleSmith Brewing Co.,
Anheuser Busch InBev SA NV, Asahi Group Holdings Ltd., BrewDog Plc,
Carlsberg Breweries AS, Cloudwater Brew Co., Constellation Brands
Inc., Diageo Plc, East 9th Brewing Co., Forbidden Root Restaurant
and Brewery, Heineken NV, Keurig Dr Pepper Inc., Kirin Holdings Co.
Ltd., Mikkeller APS, Molson Coors Beverage Co., Sprecher, Stone
Brewing Co. LLC, Swinkels Family Brewers, The Boston Beer Co. Inc.,
and Wild Beer Co.
|
Market Driver
The global beer market is witnessing an upward trend with an
increasing number of mergers and acquisitions (M&A). These
strategic moves enable major vendors to expand their market
presence, access novel products and technologies, and cater to
diverse consumer preferences. For instance, in late 2022,
Carlsberg's acquisition of Waterloo Brewing for USD106 million underscores its commitment to
strengthening its position in North
America. This trend is driven by the high consumer demand
for beer, which has led key players to invest in or acquire smaller
regional breweries and distributors to capitalize on the market's
growth potential. The beer market caters to a global audience, with
offerings ranging from lagers and ales to non-alcoholic options.
Brewing techniques and consumer preferences continue to evolve,
giving rise to the craft product movement and independent
breweries. The market's reach extends to various sectors, including
e-commerce, online retail, tourism, hospitality, and foodservice.
Personalized recommendations, targeted marketing, and customer
engagement are essential strategies to maintain consumer loyalty
and drive sales. Additionally, environmental concerns and recycling
initiatives are becoming increasingly important in the industry,
with many breweries focusing on sustainable practices and glass
recycling programs.
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Market Challenges
- The global beer market is subject to intricate regulatory
environments, with numerous government bodies setting guidelines
for the manufacturing, sales, and export-import of alcoholic and
non-alcoholic beer. In the US, the Food Safety Modernization Act
(FSMA) under the US Food and Drug Administration (US FDA) mandates
breweries to implement Good Manufacturing Practices (GMPs),
ensuring facilities are clean, hygienic, and safe. Non-compliance
with FSMA regulations results in penalties and fines. Consumer
preferences for unique flavors, craft beer, and low-alcohol options
drive market growth. Craft breweries specialize in small-batch
production, catering to millennials and Gen Z's health and wellness
concerns. Retail sales occur in super- and hypermarkets, eCommerce,
and direct-to-consumer (DTC) channels. On-trade sales include
cafés, hospitality service establishments, and catering. Market
segmentation includes lagers, ales, stouts, microbreweries, macro
breweries, standard, and premium offerings, available in glass
bottles.
For more insights on driver and
challenges - Request a sample report!
Segment Overview
This beer market report extensively covers market segmentation
by
- Packaging
- Distribution Channel
- 2.1 On-trade
- 2.2 Off-trade
- Geography
- 3.1 APAC
- 3.2 Europe
- 3.3 North America
- 3.4 South America
- 3.5 Middle East and
Africa
1.1 Bottles- Beer, an alcoholic beverage beloved by many,
is primarily crafted from water, malted barley, grains, hops, and
yeast. Lagers and ales, two major categories, differ in brewing
techniques and fermentation processes, resulting in distinct
flavors such as bitter, sweet, sour, and fruity. Consumer
preferences continue to shape product demand, with socializing,
relaxation, and celebrations driving sales. However, concerns over
calories and health have led to increased demand for non-alcoholic
options. Packaging plays a crucial role in beer consumption.
Traditionally, glass bottles, especially brown ones, have been
favored due to their ability to preserve beer's taste and aroma.
Yet, lightweight metal cans are gaining popularity for their
convenience and portability. Wooden containers and PET bottles are
alternative packaging materials. Producers and retailers cater to
diverse consumer needs, with e-commerce and the online retail
sector enabling global reach. Breweries, as purveyors of these
ingredients and techniques, are essential to the beer market. Craft
product movement and independent breweries have fueled innovation,
offering personalized recommendations and targeted marketing to
engage customers. Tourism, with tourists seeking artisanal
experiences, further boosts demand. Environmental concerns,
including recycling and glass usage, are increasingly
important.
For more information on market segmentation with geographical
analysis including forecast (2024-2028) and historic data
(2017-2021) - Download a Sample Report
Research Analysis
The beer market is a vibrant and diverse industry, offering
consumers a wide range of alcoholic beverages made from water,
malted barley, grains, hops, and yeast. Lagers and ales, two main
categories, each offer unique flavors and experiences. Lagers, like
Heineken, are known for their crisp and clean taste, while ales and
stouts showcase complex and robust flavors. Craft beer and
non-alcoholic options are gaining popularity, with consumers
seeking out small-batch production from craft breweries.
Millennials and Gen Z are driving this trend, desiring beverage
options that cater to health and wellness. Low-alcohol beer is a
growing segment, offering the taste of beer without the high
alcohol content. Retail stores and Direct-to-Consumer (DTC) sales
are key channels for reaching consumers, allowing them to explore
new and exciting beer varieties. Whether it's a crisp lager, bold
ale, or unique craft beer, the beer market has something for every
palate. Cheers to the endless possibilities!
Market Research Overview
The beer market is a dynamic and diverse industry, centered
around the production and consumption of alcoholic beverages,
primarily beer. Beer is made from key ingredients like water,
malted barley, grains, hops, and yeast. Lagers and ales are two
main categories, each offering distinct flavors, from bitter and
sweet to sour and fruity. Consumer preferences shape product
demand, with socializing, relaxation, and celebrations driving
sales. Calories, alcohol content, and non-alcoholic options are
growing concerns. Breweries use various ingredients and techniques
to create unique flavors, from craft products to mass-produced
offerings. The craft product movement fuels independent breweries,
while e-commerce and online retailers expand reach to a global
audience. Personalized recommendations and targeted marketing boost
customer engagement. Tourism plays a significant role, with
tourists seeking artisanal experiences. Environmental concerns
influence packaging choices, from glass and PET bottles to metal
cans. Regulatory environments and demographic factors shape the
market, with macro- and micro-breweries catering to diverse
consumer needs. Health and wellness trends influence beverage
options, and local special circumstances and disposable income
levels impact demand. Supermarkets, convenience stores, and
on-trades remain key sales channels, with catering, cafés, and bars
offering out-of-home consumption opportunities.
Table of Contents:
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation
- Packaging
-
- Distribution Channel
-
- Geography
-
- APAC
- Europe
- North America
- South America
- Middle East And Africa
7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix
About Technavio
Technavio is a leading global technology research and advisory
company. Their research and analysis focuses on emerging market
trends and provides actionable insights to help businesses identify
market opportunities and develop effective strategies to optimize
their market positions.
With over 500 specialized analysts, Technavio's report library
consists of more than 17,000 reports and counting, covering 800
technologies, spanning across 50 countries. Their client base
consists of enterprises of all sizes, including more than 100
Fortune 500 companies. This growing client base relies on
Technavio's comprehensive coverage, extensive research, and
actionable market insights to identify opportunities in existing
and potential markets and assess their competitive positions within
changing market scenarios.
Contacts
Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/
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SOURCE Technavio