Non-Profit & Advocacy Group Kicks Off With "Economic Impact
Of Latino NBA Fans" Report During NBA Summer League
SAN
DIEGO, July 13, 2024 /PRNewswire-PRWeb/ -- The
Association for the Advancement of Latinos in Sports (AVANCE)
announced its formation at an event in Las Vegas. AVANCE is a member-based 501(c)(6)
non-profit business organization with a mission to advance the
success and economic power of Latinos in the sports industry.
"Sports is a massive business sector and a
large influence on American culture," Said AVANCE Founder
Gary Acosta, "With Hispanics driving
audience and revenue growth, the sports industry benefits when
Hispanics are fully participating at all levels"
AVANCE says it will provide education and data through
partnerships with leagues, teams, agencies, and brands and share
data and insights at industry events. The organization plans to
host events and conferences attracting sports owners, executives,
entrepreneurs, athletes, coaches, media, and fans.
The AVANCE kickoff event during the NBA Summer League will
unveil the study, "The Economic Impact of Latino NBA Fans,"
commissioned through Morning Consult Business Intelligence. Fat
Joe, Grammy-nominated artist, author, and producer, will headline
the luncheon. Key data findings from the report include:
- Demographics: 68% of Hispanic NBA fans
are Gen-Zers or Millennials, compared to 46% Gen-Zers or
Millennials for non-Hispanic fans.
- Game Attendance: Hispanic fans are 38%
more likely to attend an NBA game in person
- Technology Use: 62% of Hispanic NBA
fans watch games on a smartphone, as compared to 49% of
non-Hispanic fans
- Streaming Services: Hispanic NBA fans
are 20% more likely to use streaming services to watch games on
television
AVANCE is spearheaded by Gary
Acosta, recognized by Latino Leaders Magazine as one of the
most influential Latinos in the United
States. His background in building business networks
includes Co-Founder & CEO of the National Association of
Hispanic Real Estate Professionals (NAHREP ®), the largest Hispanic
business organization in the nation, creator of the Hispanic Wealth
Project, and co-founder of L'ATTITUDE, a significant event he
produces with international business executive Sol Trujillo, former United Airlines CEO
Oscar Munoz, and music superstar
Emilio Estefan. Acosta is also a
general partner of L'ATTITUDE Ventures, the nation's largest
venture capital fund exclusively focused on Latino-led
start-ups.
Acosta's connections to the sports industry run deep, having
played for legendary NBA coach Gregg
Popovich at Pomona College; and
serving as an advisor on Latino impact to various sports
executives, teams, and leagues.
"Sports is a massive business sector and a large influence on
American culture," Said AVANCE Founder Gary
Acosta, "With Hispanics driving audience and revenue growth,
the sports industry benefits when Hispanics are fully participating
at all levels"
AVANCE is guided by a distinguished board of advisors, which
will serve as the organization's primary brain trust. Members of
the AVANCE Advisory Board include:
- Nely Galan, Former President of
Entertainment of Telemundo, Launched ESPN channels in Latin America as well as HBO, FOX, Sony, MGM,
NY Times Best Selling Author
- Lisa Guerrero, Journalist and former
ABC, CBS, FOX, and sports anchor and reporter
- Omar Minaya, Senior Advisor Baseball
Operations New York Yankees, first Latino GM in MLB
- Josue Napa, VP and Head of Finance and
Accounting, Brooklyn Nets
- Gersson Rosas, Senior Vice President
New York Knicks and first Latino GM and President of Basketball
Operations for an NBA Franchise
- Earl Watson, Former NBA Player and
Coach
"Having known Gary Acosta for
almost a decade and seen what he has accomplished in the business
world, I am looking forward to working with him and the other board
members on AVANCE and having an impact on the business of sports,"
said former NBA player and coach, Earl
Watson.
The AVANCE study unveiled during the NBA Summer League will be
shared online at http://www.AvanceSports.org on July 14. Future events and studies will be
announced on the
Avance website.
About AVANCE
The Association for the Advancement of Latinos in Sports (AVANCE)
is a 501c6 business organization that promotes the success and
economic power of Latinos in the sports industry.
For more information contact: pr@avancesports.org
Media Contact
Angela Gonzalez, AVANCE,
619-719-4801, pr@avancesports.org,
https://www.avancesports.org/about-us
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SOURCE AVANCE