NEW
YORK, July 15, 2024 /PRNewswire/ -- A recent
survey by MedFluencers has highlighted a significant shift in how
healthcare professionals (HCPs) are turning to social media for
pharmaceutical education and patient engagement. MedFluencers, an
HCP influencer marketing agency founded by physicians, surveyed
HCPs across 15 specialties, revealing insights into their
interactions with pharmaceutical and medical device companies on
social media.
85% of surveyed HCPs reported that patients have mentioned
social media posts during clinical visits. Dr. Sanjay Juneja, President of Innovation at
MedFluencers, stated, "Patients are on social media, and they trust
the content. It's up to us as HCPs to provide accurate and engaging
information to combat misinformation." He called on pharmaceutical
companies to support these efforts, emphasizing, "It's time for
pharma to step up. Patients and HCPs are here!"
The survey also showed that 92% of HCPs are open to learning
about new pharmaceuticals or medical devices via social media. Dr.
Adam Goodcoff, CEO and Co-founder of
MedFluencers, remarked, "The next generation of medicine doesn't
want stale lectures and boring iPad presentations." Notably, over
50% of physicians prefer not to have visits from industry sales
reps, and nearly 40% avoid traditional KOL lectures for
education.
Dr. Goodcoff pointed out that nearly 90% of HCPs believe pharma
underutilizes social media as a communication tool. In response,
MedFluencers has partnered with the esteemed agency Lippe Taylor to
guide pharmaceutical and healthcare clients through the complex
landscape of medical regulations, disclosure, and influencer
pricing.
Corey Martin, Managing Director
of Creator Marketing & Influencer at Lippe Taylor, emphasized,
"There is a growing need to connect with audiences using social
media for discovering symptoms, healthcare, and treatment options.
HCP influencers skilled in creating compelling content are crucial
to meeting these marketing goals." This strategic partnership aims
to help pharma companies navigate this landscape, ensuring
compliance and safety while achieving impactful marketing
results.
Whether it's the desire to connect with fellow healthcare
professionals or to enlighten patients about cutting-edge
treatments, social content created by credentialed experts is
exploding. It's no longer just a trend; it's one of the
fastest-growing sectors of the creator economy.
ABOUT MEDFLUENCERS
MedFluencers is the leading
Healthcare Influencer Marketing Agency, connecting healthcare
professionals with impactful, compliant campaigns. With a network
of over 350 reputable HCP influencers across 25 specialties,
MedFluencers provides unmatched access to niche markets. For more
information, visit www.medfluencers.com.
MEDIA CONTACT
Jordan Litherland
jordan@medfluencers.com
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SOURCE MedFluencers