The inspiring brand reunites with founder
& artist Lynette Reed for beautiful & collaborative "Artist
Founded, Artist-Led" collection
MAPLE
GROVE, Minn., July 15,
2024 /PRNewswire/ -- ILLUME, prominent home
fragrance brand, celebrates its 30th anniversary this July. For
three decades, the brand has been reimagining luxurious olfactory
experiences in the home with best selling candle varieties,
diffusers, personal care, and more. To celebrate this milestone,
ILLUME has partnered with its founder, artist Lynette Reed, to
bring forth a collaborative, art focused candle collection.
The internationally based painter, Lynette Reed found
inspiration in the fragrances of her California gardens and global trips. With
experimentation and play, she created ILLUME in 1994. 30 years
later, the brand has become a leader in the world of home
fragrance, manufacturing over 50 million units annually and
retailing at over 4,500 specialty and department stores such as
Anthropologie, West Elm, Whole Foods, and more.
ILLUME is introducing an Artist Founded, Artist-Led collection
which brings forth the brand's belief that beautiful art brings joy
& connection. The first installment features artwork by Lynette
Reed and includes former favorite Pineapple Cilantro and Gardenia
scents, as well as the brand's first ever and best selling
fragrance, Coconut Milk Mango.
Each scent will be available in three formats and will continue
to boast the brand's practices of safe and natural formulations.
ILLUME products are made with waxes of soy, veggie, palm, carnauba,
and FDA-approved food-grade paraffin with wicks of cotton or paper
and never with lead or metal. The fragrances are created from
natural ingredients & safe synthetics and are free of parabens,
propylene glycol, phthalates, and are PETA certified cruelty-free
and vegan.
"ILLUME is a leader in the home fragrance market, and we are
happy to celebrate its 30th anniversary," says Heather Stewart, President, ILLUME. "We have
built from Lynette's legacy, growing the brand to be at the
forefront of providing affordable, elevated fragrance experiences,
and are overjoyed to support artists with the new Artist Founded,
Artist-Led series working in tandem to bring our work and theirs to
life."
ILLUME will be showcasing the Lynette Reed x ILLUME collection
at their showroom during the Atlanta Market on July 16th - 22nd, and the Las Vegas
Market on July 28th - August
1st. Consumers can shop the limited edition collection on
ILLUME's website starting mid-July. For more information about the
products, brand, and to shop, visit www.illumecandles.com.
About ILLUME:
ILLUME is a Minnesota-based
company of 200 employees and a leader in the world of home
fragrance. The products are marketed worldwide, available in 4,500
specialty and department stores, and known for quality, style, and
trend. All ILLUME candles are responsibly manufactured, vegan, and
cruelty-free.
CONTACT: ILLUME@behrmancesa.com
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SOURCE ILLUME