NEW
YORK, July 15, 2024 /PRNewswire/ -- As the world
eagerly anticipates the ultimate showcase of athletic competition,
the 2024 Summer Olympics, a select group of Hurley athletes are
ready to make their mark on this prestigious global stage. Hurley,
a Bluestar Alliance brand, proudly announces that its elite
athletes have qualified to compete at the highest level of their
sport.
Hurley's exceptional lineup includes 5x World Champion and
Olympic gold medalist Carissa Moore
(USA), 2x World Champion
Filipe Toledo (BRA), Connor O'Leary (JPN), Bryan Perez (ELS), and Tiana Hinckel (BRA). These athletes, having
excelled in the International Surfing Association and World Surf
League Championship Tour, now have the honor of representing their
countries at the 2024 Summer Olympic Games in front of an
enthusiastic and engaged international audience.
"We are thrilled to support our incredible athletes as they
prepare for the Summer Games. Our commitment to excellence and
supporting the sport of surfing is represented by the talent on our
roster," says Ralph Gindi, COO of
Bluestar Alliance. "Witnessing our athletes compete at the highest
level is a testament to their hard work and dedication, and we are
proud to stand by them on their journey to and in the
Olympics."
The surf competition will take place at the legendary Teahupo'o,
a renowned break in Tahiti, a French Polynesian island famed for
its challenging and awe-inspiring waves. Here, the world's best
surfers will compete fiercely, striving to bring honor to their
respective countries.
It's been a long road to Tahiti and the Summer Olympic Games — a
moment years in the making for these athletes — but the journey
reaches its peak from July 27, 2024 –
August 5, 2024. Tune in as Hurley's
top athletes make history and inspire a whole new generation of
surfers around the globe.
About Hurley
Born from Water, Hurley was founded in Huntington Beach in 1999
on the principle of empowering and fueling the voice of the next
generation. Through the lens of inclusion, Hurley has partnered
with the world's best musicians, surfers, skateboarders,
snowboarders, and tastemakers, growing into a global youth culture
brand with deep roots deep in beach lifestyle. With strong youth
programs on both coasts, Hurley helps thousands of kids excel at
their sport, upholding a tradition of believing in and supporting
promising up and comers. A unique blend of style and performance
has Hurley sitting as the global benchmark for innovation both in
and out of water. You can find the world of Hurley
on www.hurley.com, and follow our journey on Instagram,
Facebook, and TikTok.
ABOUT BLUESTAR ALLIANCE, LLC
Founded by Joseph Gabbay and Ralph
Gindi in 2006, Bluestar Alliance owns, manages, and markets
a portfolio of consumer brands that span across many tiers of
distribution from luxury to mass market with a heavy emphasis on
department store retail brands. Brands within the portfolio include
Hurley, Scotch & Soda, bebe, Elie
Tahari, Kensie, Justice, Catherine
Malandrino, Nanette Lepore,
English Laundry, Brookstone, Joan
Vass and Limited Too.
The firm's investment mandate is to identify and purchase
consumer brand companies where it can leverage the brand equity and
expand its current categories to a broader consumer base. To
facilitate the overall strategy, Bluestar Alliance relies on their
branding and marketing knowledge, extensive relationships with
retail management, strategic partnerships, and brand licensing
manufacturing entities. Each brand is uniquely positioned to
maintain brand heritage and equity, considering new categories and
current tiers of distribution.
Bluestar Alliance's current network of international and
domestic partners offers the opportunity to take a niche brand to a
visible worldwide lifestyle brand. The current portfolio of brands
manages more than 300 licensees who distribute product throughout
North America, Europe, Australia, South
America, Asia, the
Middle East, and India.
For inquiries:
Sarah Rosen
SRosen@bluestarall.com
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SOURCE Hurley