This summer, the official music video remix
cover of Black Sheep's "The Choice is Yours" shows fans how
Ludacris's Lemon Pepper Chicken is a delicious, nutritious and easy
remixed fast food recipe to make at home
ENGLEWOOD CLIFFS, N.J., July 16,
2024 /PRNewswire/ -- 🎶You should get with this,
'cause Knorr is where it's at! 🎶
Knorr®, America's #1 Bouillon*, announces year
two of its Taste Combos campaign – and this time, they're bringing
big, craveable flavor by remixing trending fast food flavors into a
nutritious, delicious meal made with Knorr. The brand is
collaborating with multi-platinum music legend, actor and
philanthropist, Ludacris to remaster Black Sheep's hit song, "The
Choice is Yours", in a fresh, hype music video: "Fast Food Remix
feat. Ludacris and Knorr". The song incorporates new lyrics that
talk about Knorr and Ludacris's dish of the summer and newest Taste
Combo: Lemon Pepper Chicken, which is so craveable, you just might
choose this over a fast food option.
Knorr Taste Combos are a nutritious home cooked meal that brings
together protein, tasty veggies and Knorr
Bouillon into a flavorful dish that is just as delicious as
fast food. The music video "Fast Food Remix feat. Ludacris and
Knorr" encourages people to discover how quick, delicious and
healthier meals, such as Taste Combos, can easily come together at
home with the help of the flavor powerhouse of Knorr.
Remixing Beats and Flavor with a Music Video
In the
"Fast Food Remix feat. Ludacris and Knorr" music video, Ludacris
encourages his friends to skip fast food delivery for a nutritious
and delicious dish made with Knorr, the not-so-secret ingredient
that adds craveable flavor to countless recipes.
"As someone who's still mastering how to prepare delicious,
nutritious and convenient meals at home, I've learned it's helpful
to have a few staple ingredients always on hand. I love to keep
Knorr Chicken Bouillon stocked at home, so I can add it to my
family's meals when it's my turn to cook," says Ludacris. "Knorr
and I cooked up delicious new beats and a remixed recipe for Lemon
Pepper Chicken Cutlets to inspire people to get creative in the
kitchen – we can't wait for everyone to try out my delicious recipe
this summer!"
While touring, Ludacris used to reach for what was easy and
convenient but not necessarily nutritious. Since then, he's
embarked on a personal journey to discover healthier - yet still
accessible and delicious - recipes that his whole family could cook
and enjoy at home. Now, with the help of Knorr, he's ready to share
these flavorful mealtime creations with the world.
The music video follows Ludacris in the kitchen as he whips up
ingredients for his new, exclusive Lemon Pepper Chicken Cutlets
recipe – a homage to the lemon pepper flavors that remind him of
his Atlanta hometown. With the
help of a flavor powerhouse like Knorr
Bouillon, plus fresh lemon zest and cracked black pepper,
this tasty and nutritious remix of the classic fried chicken combo
meal can be prepared at home in under 30 minutes!
"As a flavor powerhouse brand, it is our job to make home
cooking recipes delicious, nutritious and accessible for people so
that they can experience and enjoy cooking just as much as they
love fast food meals," said Gina
Kiroff Chief Marketing Officer, Knorr North America. "Partnering with Ludacris
to create not only a delicious and nutritious recipe, but also
launch an exclusive music track to inspire people to think about
remixing fast food classics into craveable, flavorful home-cooked
meals, was the perfect way to show people how easy and impactful
this behavior change can be."
Bringing the Taste Combos to Atlanta, Ludacris's Hometown
On
Tuesday, July 23rd from
11AM to 5PM EST**, Knorr is popping
up at Westside Motor Lounge (725 Echo St NW) in Atlanta. While on-site, fans can get their
first taste of Ludacris's Lemon Pepper Chicken Cutlets and more
delicious Taste Combo recipes from Knorr - before heading to their
kitchen to recreate the recipes themselves. A live DJ will spin
remixed tracks and you never know who might show up and join in on
the fun 😉!
Not in the Atlanta area? No
problem! Head to Knorr.com/us/en/FastFoodRemix for the Knorr x
Ludacris music video and Ludacris's Lemon Pepper Chicken Cutlets
recipe!
*Based on IRI bouillon unit sales in the U.S. 6.16.23-6.16.24
**While supplies
last
About Knorr
Knorr believes that wholesome, nutritious
food should be accessible and affordable to all. That's not a
reality for everyone in today's America. That's why we're on a
journey to ensure all Americans can create healthy meals they feel
good about. Whether it's creating high-quality products, offering
simple chef-developed recipes, or supporting organizations and
initiatives that provide access to healthy foods, Knorr remains
committed to its long history of making good food available to
everyone.
The business was formed in 1838, when founder Carl Heinrich Knorr pioneered experiments in
drying seasonings and vegetables to preserve their flavor and
nutritional value. Since then, Knorr® has become an
international brand offering a wide range of bouillons, soups,
seasonings, sauces, soupy snacks, dressings, and frozen and
ready-made meals.
About Unilever in North
America
Unilever is one of the world's leading
suppliers of Beauty & Wellbeing, Personal Care, Home Care,
Nutrition and Ice Cream products, with sales in over 190 countries
and products used by 3.4 billion people every day. We have 127,000
employees and generated sales of €59.6 billion in 2023.
Our leading brands in North
America include Dove, Hellmann's, Vaseline, Degree, Axe,
TRESemmé, Knorr, Magnum, Ben & Jerry's, Nutrafol, Liquid I.V.,
Paula's Choice, and Dermalogica.
For more information on Unilever U.S. and its brands
visit: www.unileverusa.com.
For more information on Unilever Canada and its brands visit:
www.unilever.ca.
Media Contact: Jessalyn Kieta
jessalyn.kieta@edelman.com
View original content to download
multimedia:https://www.prnewswire.com/news-releases/knorr-and-ludacris-remix-fast-food-into-home-cooked-meals-and-debut-new-taste-combo-recipe-in-exclusive-music-video-fast-food-remix-feat-ludacris-and-knorr-302197593.html
SOURCE Knorr