CHICAGO, July 16,
2024 /PRNewswire/ -- Arcalea, a leading global
innovator in marketing analytics, today announced its strategic
expansion into the Australian market in partnership with CRM
Strategy, a premier Australian business solutions consultancy and
CRM vendor. This collaboration marks a significant step in
Arcalea's global expansion, bringing the advanced capabilities of
its flagship analytics platform, Galileo, to a new and vibrant
market.
Galileo Expands Internationally to
Australia
Strategic Partnership to Enhance Local Capabilities
Through this partnership, CRM Strategy will leverage Galileo's
sophisticated analytics tools to offer enhanced data-driven
marketing solutions to Australian businesses. Galileo's platform,
known for its AI-driven insights and cookieless tracking
technology, is uniquely positioned to meet the evolving needs of a
market increasingly focused on data-driven decision making and
precise marketing effectiveness.
Benefits of Galileo in Australia
"Galileo is designed to transform the way businesses approach
marketing, with powerful tools to navigate the cookieless future of
advertising," said Michael Stratta,
CEO of Arcalea. "Our partnership with CRM Strategy will allow us to
tap premier international partners to deliver unparalleled value to
global audiences."
Galileo has already made a significant impact where it has been
implemented, with brands reporting over 40% efficiency gains in
their marketing operations. This platform goes beyond traditional
metrics to offer deeper insights into the effectiveness of
marketing efforts, demonstrating its value in a competitive global
marketplace.
A Commitment to Global Growth and Local Impact
This expansion is part of Arcalea's broader strategy to adapt its
offerings to meet the specific needs of different markets around
the world, ensuring that businesses have access to top-tier
marketing analytics tools that drive decision-making and
growth.
The partnership also highlights Arcalea's growth strategy, which
involves supporting channel partners and leveraging local expertise
to expand its reach. "Galileo is the perfect tool for agencies and
CRM integrators looking to complement their growth and provide
differentiated value to their clients," added Stratta.
About Arcalea
Arcalea is committed to redefining the landscape of marketing
analytics by providing businesses with comprehensive, AI-driven
insights that drive marketing success. Based in Chicago, Arcalea continues to innovate and
lead in transformative marketing solutions globally.
About CRM Strategy
CRM Strategy has established itself as a leader in customer
relationship management solutions in Australia, offering tailored strategies that
integrate seamlessly with client needs to boost engagement and
profitability, underpinned by strategic development and application
of technology.
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SOURCE Arcalea LLC