FoodHero app goes coast-to-coast with Empire's
banner stores including Sobeys, Safeway, Thrifty Foods and
Foodland, expanding app footprint to more than 1,000 stores across
Canada.
MONTREAL, July 16,
2024 /CNW/ - FoodHero, the Montreal-based app dedicated to combating food
waste, today announced an expansion of its strategic partnership
with Empire Company Limited, significantly expanding FoodHero's
reach to new regions, including Ontario, Atlantic
Canada and Western Canada.
This collaboration marks an important milestone in FoodHero's
mission to reduce food waste while offering Canadians
coast-to-coast access to value-priced groceries.
Through this national expansion, Canadians will gain access to
deep discounts on surplus food at over 500 participating stores
across Ontario, Atlantic Canada and Western Canada. The user-friendly FoodHero app
connects consumers to local participating stores offering 50%
discounts in English Canada and up to 60% in Quebec on select items. Since its launch in
Quebec in 2019, the app has seen
substantial growth, with over one million downloads and 100,000
active customers shopping at approximately 500 participating
retailers in Quebec.
"Cost of living alongside the escalating issue of food waste are
top of mind for Canadians," says Jonathan
Defoy, CEO, FoodHero. "FoodHero connects customers with
local grocery stores offering significant markdowns on products to
prevent them from ending up in landfills. Our partnership with
Empire Company Limited allows us to further our mission of
combating food waste while offering Canadians enhanced value on
their groceries."
Items available on the FoodHero app range from bakery, meat and
prepared food to dry goods. With a consistent selection of items,
customers can easily select from the available products and
schedule a pickup time. The app also tracks the weight of products
saved from landfills and estimates the associated reduction in
CO2 emissions.
"As a company committed to sustainability, we're excited to be
partnering with FoodHero, a Canadian success story fighting against
food waste. This partnership supports our commitment to reducing
food waste, ensuring more food reaches family tables instead of
landfills," says Kristi Lalach, SVP
Legal and Sustainability, Empire Company Limited.
Starting from July 2, FoodHero
began rolling out to participating Sobeys stores in Ontario. The rollout has continued with Sobeys
and Foodland in Atlantic Canada
from July 8, and Sobeys, Safeway, IGA
West and Thrifty Foods in Western
Canada from July 15. This
phased expansion has ensured a smooth integration of FoodHero into
these new markets, providing Canadians with easy access to
value-priced food items. It adds to FoodHero's already extensive
network of stores across Quebec
and New Brunswick that include
IGA, Rachelle-Béry, Marché Tradition and Metro.
FoodHero is available on the Apple App Store for iOS and Google
Play for Android. For more information, visit
www.foodhero.com.
ABOUT FOODHERO
FoodHero is an innovative app launched in 2019 that
connects merchants and consumers to sell surplus food that's
perfectly fresh and would otherwise end up in a landfill.
FoodHero's solution combats food waste while offering discounts of
up to 60% on a wide range of foods to consumers.
ABOUT EMPIRE
Empire Company Limited (TSX: EMP.A) is a Canadian company
headquartered in Stellarton, Nova
Scotia. Empire's key businesses are food retailing, through
wholly-owned subsidiary Sobeys Inc., and related real estate. With
approximately $30.7 billion in
annualized sales and $16.8 billion in
assets, Empire and its subsidiaries, franchisees and affiliates
employ approximately 128,000 people.
SOURCE FoodHero