NEW
YORK, July 16, 2024 /CNW/ -- AlumierMD, a
leading medical-grade skincare brand renowned for its commitment to
clean science and innovation in the dermatological industry, has
appointed Tractenberg & Co. to oversee its public relations,
influencer marketing and social media for both the U.S. and
Canada markets. This move will
consolidate all third-party communications efforts under one roof,
ensuring cohesive and consistent messaging and storytelling across
all platforms ranging from editorial coverage to social media.
Tractenberg & Co.'s proven track record with 360-degree
programs combined with their depth of expertise in the beauty
industry will help AlumierMD continue to rise as one of the
fastest-growing, professionally-dispensed skincare brands.
As the new agency of record, Tractenberg & Co. will
implement campaigns that will showcase AlumierMD's clinically
formulated products that cater to various skin types and conditions
and highlight the brand's approach that combines the best of
medical-grade ingredients and cutting-edge science to deliver
exceptional results.
"We selected Tractenberg & Co. because of their impressive
resume of animating brands through unique, 360-degree programs that
foster meaningful connections with customers, which aligns
perfectly with our mission," says Giselle
Curcio, Global VP of Marketing at AlumierMD. "Their fully
integrated approach will help elevate our brand further and
effectively communicate our core values and scientific
innovations."
Tractenberg & Co. is a full-service NYC-based communications
agency with over 25 years of experience specializing in beauty,
lifestyle and wellness. They focus on brand building and awareness
by creating ownable narratives and compelling content that
encourage engagement, cultivate brand-to-consumer relationships,
drive product trials and create lasting results.
"We are thrilled to represent AlumierMD, a brand that shares our
passion for innovation and excellence," says Jacquie Tractenberg, President of Tractenberg
& Co. "Their dedication to medically advanced skincare aligns
perfectly with our mission to bring impactful stories and products
to the forefront. We are so excited to use our expertise in
integrated communications and the skincare space to help grow their
business."
For more information about AlumierMD, please visit AlumierMD's
Website.
About AlumierMD
AlumierMD is one of the fastest
growing, professionally-dispensed skincare brands, with a global
network of partner clinics. With a team of medical and industry
professionals harnessing over 100 years of combined experience,
AlumierMD offers a 360-degree approach to skin health, inclusive of
professional treatments, medical-grade skincare and a business
platform that redefines what success means to skincare
professionals. Their purpose extends beyond their dedication to
innovation in skincare; it's about creating meaningful connections.
They aspire to instill confidence in everyone by providing
effective solutions for various skin conditions and types, guided
through the expertise of vetted professionals.
About Tractenberg & Co.
As a full-service
communications agency that specializes in beauty, lifestyle and
wellness, Tractenberg & Co. is dedicated to animating brands
through unique, 360-degree programs that foster a direct connection
to clients' consumers at every touchpoint of their lives. The
NYC-based firm focuses on brand building and awareness driving by
creating ownable narratives and compelling content that encourage
engagement, cultivate brand-to-consumer relationships, drive
product trial, and create lasting results. Tractenberg & Co.'s
fully-integrated approach encompasses traditional and digital media
relations, influencer marketing, social media, and experiential
marketing.
For media inquiries, please contact:
alumiermd@tractenberg.com
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SOURCE Tractenberg & Co.