Freshfruit.com to Offer Everyday Premium Whole
Fruit Boxes Hand-Delivered to Customers and Flexible Subscription
Tiers for Weekly or Monthly Deliveries
ATLANTA, July 17,
2024 /PRNewswire/ -- Edible Brands®,
the parent company of Edible® (formerly Edible
Arrangements®), an innovative retail brand and modern
gifting destination, announced the launch of its latest endeavor:
freshfruit.com. The new e-commerce brand boasts a subscription
business model, providing a delicious way for consumers to receive
premium whole fruits hand-delivered directly to their doorstep.
"Our customers have always trusted Edible for the finest quality
fruit," says Somia Farid Silber,
President of Edible Brands. "Freshfruit.com extends that commitment
by offering consumers the same hand-selected fruits found in our
signature arrangements, delivered fresh to their home on a schedule
that fits their lifestyle."
Launching with four whole fruit boxes available to order online
in regular and large sizes, freshfruit.com offers customers two
convenient subscription options and a one-time purchase alternative
to cater to individual needs. Customers can choose from:
- Weekly deliveries (every seven days): Perfect for those who
need a consistent supply of fresh fruit for the week
- Monthly deliveries (every 28 days): A solution for those who
enjoy fresh fruit but prefer less frequent deliveries
- One-time purchase: Ideal for those looking to try the service
or purchase fresh fruit in a pinch
"We noticed a growing demand for easy access to high-quality
fresh fruit. Freshfruit.com is our response to that need," says
Erica Randerson, Vice President of
E-commerce at Edible Brands. "We're confident freshfruit.com will
be a welcome addition for busy individuals and families looking to
keep their homes stocked with quality produce without making yet
another trip to the grocery store."
Each box is packed with a curated selection of popular, everyday
whole fruits like bananas, oranges, pineapples, cantaloupe,
strawberries, grapes and blueberries—with seasonal fruit options
launching soon. For those seeking an extra nutritional boost,
select boxes will also include kale.
For local delivery, freshfruit.com will tap Edible's Fresh Fruit
Experts and vast retail footprint to hand-deliver whole fruit boxes
to nearly 80% of U.S. households. Visit freshfruit.com for more
information.
About Edible Brands
Founded in 1999,
Edible® has revolutionized the gifting industry,
uniquely leveraging the synergistic power of an innovative
e-commerce hub and locally owned brick-and-mortar locations across
the globe. Edible's platform seamlessly blends the convenience of
online shopping with a vast retail footprint that services over 80%
of U.S. households within an hour. Expanding beyond its iconic
fruit arrangements, Edible has a range of offerings, including
delectable dessert boards, cookies, brownies, cakes, farm-fresh
flowers and more – perfect for every celebratory occasion and any
treat-yourself moment. For more information, visit edible.com.
Media Contact: Allyson Toolan,
atoolan@coynepr.com
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SOURCE Edible