World's largest independent hotel brand expands strategic
partnership to add nine Virgin Limited Edition properties to
prestigious Legend Collection
New
York, July 18, 2024 /PRNewswire-PRWeb/ --
Preferred Hotels & Resorts, the world's largest independent
hotel brand, is pleased to announce a new strategic partnership
with Virgin Limited Edition. With immediate effect, Mont Rochelle
(Franschhoek, South Africa),
Necker Island (Necker Island, British
Virgin Islands), The Lodge (Verbier, Switzerland), Ulusaba (Sabi Sand, South
Africa), Mahali Mzuri (Maasai Mara, Kenya), Son Bunyola Hotel & Villas
(Mallorca, Spain), The Branson
Beach Estate (Moskito Island, British
Virgin Islands), Kasbah Tamadot (Asni, Morocco) and Finch Hattons Luxury Safari Camp
(Tsavo National Park, Kenya), set
to go live on the website soon, are part of Preferred Hotels &
Resorts' prestigious Legend Collection. As the ultimate portfolio
of exceptional properties in the world's most remarkable
destinations, the Legend Collection is globally sophisticated and
culturally refined with singular properties that feature exquisite
accommodations, stellar and intuitive personal service, renowned
dining, and exceptional spas – setting the stage for the most
unforgettable experiences.
"We are thrilled to expand our strategic
partnership with Virgin Limited Edition, bringing some of the
world's most extraordinary properties into our esteemed Legend
Collection," said Lindsey Ueberroth,
CEO of Preferred Travel Group.
Virgin Limited Edition is Sir Richard
Branson's collection of unique, ultra-luxury retreats
located in some of the most breathtaking settings in the world.
This agreement is an expansion of the strategic partnership with
Virgin Hotels Collection, the parent company of Virgin Limited
Edition and Virgin Hotels, announced in 2022 which saw Virgin
Hotels Chicago, Virgin Hotels Dallas, Virgin Hotels New Orleans,
Virgin Hotels New York, Virgin Hotels Edinburgh and Virgin Hotels
Nashville join Preferred Hotels & Resorts' L.V.X. Collection.
As the Virgin Hotels Collection portfolio continues to grow, more
hotels will join the Preferred Hotels & Resorts brand,
including the recent announcement of Virgin Hotels
London-Shoreditch. Inspired by a mutual passion for personalized
service and authentic guest experiences, this alliance is designed
to create greater global awareness of Virgin Limited Edition and
its growing portfolio, leveraging the worldwide infrastructure and
influence of Preferred Hotels & Resorts.
"We are thrilled to expand our strategic partnership with Virgin
Limited Edition, bringing some of the world's most extraordinary
properties into our esteemed Legend Collection," said Lindsey Ueberroth, CEO of Preferred Travel
Group. "This collaboration underscores our mutual commitment to
delivering unparalleled, personalized guest experiences and
promotes transformational travel. For instance, guests at Ulusaba
Private Game Reserve in South
Africa can engage in life-changing wildlife safaris, while
those at Kasbah Tamadot in Morocco
can immerse themselves in the rich local culture through community
projects and artisanal workshops. Each of Virgin Limited Edition's
unique, luxury retreats offer distinctive opportunities for guests
to embark on profound, meaningful journeys."
James Bermingham, CEO of Virgin
Hotels Collection, added, "We are delighted to be introducing our
unique Virgin Limited Edition retreats into Preferred Hotels &
Resorts' prestigious Legend Collection, further strengthening our
successful partnership. This opportunity aligns perfectly with our
strategy for careful growth and will allow us to bring Virgin
Limited Edition's ultra-luxury offering to even more travelers
looking for incredible experiences around the globe."
All of the aforementioned Virgin Limited Edition properties now
have access to Preferred Hotels & Resorts' unmatched expertise
in the leisure, corporate, and group sales travel sectors, as well
as its innovative marketing and distribution solutions. All
properties will also benefit from participation in I Prefer Hotel
Rewards, Preferred Travel Group's points-based guest loyalty
program. With more than five million travelers currently enrolled,
I Prefer helps participating hotels attract repeat guests and drive
incremental revenue by offering points redeemable for cash-value
Reward Certificates, Titanium status, and other value-rich benefits
from eligible stays at more than 600 participating hotels and
resorts worldwide.
Travelers are invited to book stays at any of the Virgin Limited
Edition properties via the Preferred Hotels & Resorts' brand
website. Travel advisors and agents can book client stays via GDS
using the "VL" and "PV" chain codes.
To view Preferred Hotels & Resorts' full Legend Collection
portfolio please visit
www.preferredhotels.com/collections/legendary-hotels.
About Preferred Hotels & Resorts
Preferred Hotels & Resorts is the world's largest
independent hotel brand, representing more than 600 distinctive
hotels, resorts, residences, and unique hotel groups across 80
countries. Through its curated global collections, Preferred Hotels
& Resorts connects discerning travelers to the singular luxury
hospitality experience that meets their life and style preferences
for each occasion. Every property within the portfolio maintains
the high-quality standards and unparalleled service levels required
by the Preferred Hotels & Resorts Integrated Quality Assurance
Program. The I Prefer™ Hotel Rewards program, Preferred
Residences℠, Preferred Pride℠, and Preferred Golf™ offer valuable
benefits for travelers seeking a unique experience. For more
information, visit PreferredHotels.com.
Virgin Limited Edition
Virgin Limited Edition is an award-winning collection of unique
retreats, chosen for their beautiful locations and magnificent
surroundings; each offers a sense of fun, style, luxury and
exceptional personal service. The group includes Necker Island and
The Branson Beach Estate, Moskito Island, in the Caribbean's British
Virgin Islands, Ulusaba Private Game Reserve in South Africa, Kasbah Tamadot in Morocco, The Lodge in Verbier, Mahali Mzuri, a
tented safari camp in the Maasai Mara of Kenya, Finch Hattons in Tsavo National Park,
Kenya, Mont Rochelle Hotel and
Mountain Vineyard in South Africa,
and the Son Bunyola Estate in Mallorca.
Virgin Hotels Collection
Formed in January 2023, Virgin
Hotels Collection is the parent company of Virgin Hotels and Virgin
Limited Edition, two award-winning and world-class luxury
hospitality brands that form part of Sir Richard Branson's global Virgin Group. Dedicated
to providing guests with irresistible and unrivalled hospitality
experiences across the world, while making a meaningful and
positive contribution to the communities and destinations the
brands operate in, Virgin Hotels Collection is already changing the
luxury hotel business for good. Combining smart design, local arts
and culture and creative food and beverage, Virgin Hotels delivers
a vibrant and inclusive lifestyle experience showcasing the best of
each destination. Virgin Limited Edition's ultra-luxury brand
delivers a portfolio of once-in-a-lifetime unique retreats, private
islands and hotels, that takes its guests to some of the world's
most breathtaking sanctuaries for unforgettable experiences -
including one of the most exclusive private islands in the world.
The hotel brands are joined by Virgin Residences, which will create
world-class residential communities for those who want the Virgin
experience in their everyday lives. Under Virgin Hotels Collection,
each distinctive brand comes together to redefine luxury
hospitality with a truly differentiated customer experience, sense
of style, fun, personalized service and of course the Virgin magic
at the forefront. For more information on Virgin Hotels Collection
and its properties, please visit
www.virginhotelscollection.com.
Media Contact
Kate Calciano, Preferred Hotels
& Resorts, 1 646-465-9786, kcalciano@preferredhotels.com
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SOURCE Preferred Hotels & Resorts