TOCA Social Dallas to Open in 2025 in Advance
of the 2026 World Cup
COSTA
MESA, Calif., July 18,
2024 /PRNewswire/ -- TOCA Football (TOCA), the
world's first technology-enabled soccer experience company, today
announced their plan to partner with Major League Soccer (MLS) to
bring TOCA Social to the U.S. in advance of the World Cup. TOCA
Social Dallas is set to open at The Colony's Grandscape in the
Dallas-Fort Worth Area in the
summer of 2025.
TOCA Social combines the best of soccer, entertainment and
world-class dining, creating a unique and immersive experience for
players of all ages and skill levels. With state-of-the-art venue
and innovative soccer-based games, TOCA Social aims to
revolutionize how fans engage with the sport. TOCA Social Dallas
will be the first venue in the U.S., setting the stage for a
nationwide expansion.
"We are excited to partner with TOCA to bring TOCA Social to
the United States," said
Chris Schlosser, MLS SVP of Emerging
Ventures. "This innovative concept will provide a unique and
interactive experience for our fans, further enhancing their
connection to the sport we all love. Our goal is to add innovation
to soccer in the U.S. as we prepare for the upcoming World
Cup."
The first TOCA Social venue opened in London to huge success and was recently named
winner of the 2024 Tripadvisor Travellers' Choice Awards. The
second venue opened in Birmingham,
England this June. In addition, TOCA announced a joint
venture with Unibail-Rodamco-Westfield to expand TOCA Social venues
throughout Europe and a franchise
deal with Ventura Entertainment to open TOCA Social venues across
Mexico.
TOCA Social Dallas is the beginning of a planned expansion
across major U.S. cities, as TOCA aims to bring its unique blend of
soccer and entertainment to a wider audience. TOCA already operates
5 TOCA Soccer Centers in the Dallas-Fort
Worth Area and has a strategic partnership with MLS club, FC
Dallas.
"We are thrilled to open our first American TOCA Social in Dallas," said Yoshi
Maruyama, CEO of TOCA. "Dallas is an amazing market with a deep
passion for soccer and entertainment. As a host of the World Cup
and building on TOCA's existing presence and partnership with FC
Dallas, it is the perfect location to showcase TOCA Social. Our
goal is to create unforgettable experiences that blend soccer,
technology, and social entertainment."
The announcement of TOCA Social arrives during a momentous
period for MLS, with North America
serving as the epicenter of the sport, playing host to key events
including the CONMEBOL Copa America USA 2024, FIFA Club World Cup 2025, and FIFA
World Cup taking place in 2026.
About TOCA Football:
TOCA Football is the world's
leading technology-enabled soccer experience company, dedicated to
transforming how players and fans engage with the sport. TOCA
operates two distinct businesses: TOCA Soccer, the largest operator
of indoor soccer training centers in North America for players of all skill levels,
and TOCA Social, the world's first soccer-themed entertainment and
dining venue, currently operating at The O2 in London and the Bullring in Birmingham.
The company was founded by two-time U.S. World Cup and former
MLS and English Premier League midfielder Eddie Lewis and is led by CEO Yoshi Maruyama, a leisure industry veteran. The
Board of Directors includes transformative leaders from the sports
industry, such as Erik Anderson,
former Executive Chairman and CEO of Topgolf, Abby Wambach, U.S. Women's National Champion,
Celeste Burgoyne, lululemon
President Americas, and Julie
Haddon, CMO of NWSL. For more information, visit
TOCAfootball.com or follow @tocafootball on Instagram,
Twitter, and Facebook. For more information on TOCA Social, visit
toca.social or follow @tocasocial on Instagram.
About Major League Soccer
Headquartered in
New York City, Major League Soccer
-- celebrating its 29th season in 2024 -- features 30 clubs
throughout the United States and
Canada, including a new expansion
team in San Diego that will debut
in 2025. All MLS, Leagues Cup, and select MLS NEXT Pro and MLS NEXT
matches can be watched through MLS Season Pass, available on the
Apple TV app on Apple devices, smart TVs, streaming devices,
set-top boxes, and game consoles, and the web
at tv.apple.com. MLS Season Pass features the most
expansive and accessible lineup of programming ever for MLS fans.
For more information about MLS, visit mlssoccer.com. For more
information about the Apple TV app,
visit apple.com/apple-tv-app.
Contacts:
TOCA Football
Melissa Herman
melissa.herman@toca.social
Major League Soccer
Peter
O'Brien
peter.obrien@MLSsoccer.com
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SOURCE TOCA Football, Inc.