This new line of craveable, convenient and
globally inspired entrées is perfect for jam-packed
schedules
BOLTON,
ON, July 18, 2024 /CNW/ - Ben's Original™,
proudly part of Mars, is expanding its portfolio and launching its
latest innovation, Ben's Original™ Street Food, taking the
industry leader in rice known for its side dishes to the center of
the plate. This new range of entrées is now available across
North America in four delicious,
bold flavors.
The Ben's Original Street Food innovation delivers convenience
and is the perfect solution for those days when you're short on
time but you're craving a tasty and flavor-packed dish. Ready in
just 90 seconds in the microwave, each bowl of Ben's Original
Street Food is bursting with mouthwatering flavours that transport
your taste buds around the world. These convenient and delicious
options are packed with fiber and protein, making them the perfect
satisfying dish for busy schedules. They are also a versatile
choice for lunches, quick dinners and late-night cravings.
- Ben's Original™ Street Food Jamaican Jerk Style Red Beans
& Rice with Chicken: A bold jerk flavor with
chicken, long grain rice, vegetables, red kidney beans and jerk
seasoning in a hearty bean and rice bowl.
- Ben's Original™ Street Food Gumbo with Chicken Andouille
Sausage: A comforting gumbo stew with zesty chicken
andouille sausage, long grain brown rice, tomatoes, celery, okra
and peppers.
- Ben's Original™ Street Food Fried Rice with
Vegetables: A delicious rice bowl with savory soy sauce,
long grain rice, and vegetables including carrots, corn, peas and
red bell peppers.
- Ben's Original™ Street Food Bean & Rice Burrito
Bowl: Mexican-inspired flavors in a hearty bowl with
long grain rice, corn, black beans, poblano peppers and
tomatoes.
According to Mintel's July 2023
report, when preparing meals at home, more than six in ten (64%) of
Canadians agree that ease is the most important factor.
Derin Bello, General Manager at Mars
Food & Nutrition Canada, stated, "We are excited to introduce
our newest innovation that responds to the changing needs of
consumers. With Ben's Original Street Food, we are offering
delicious meals that suit their fast-paced lifestyles. This
innovation puts Ben's Original at the heart of the plate, not just
the side. We are increasing our presence at retail stores."
Investment in this new range of ready meals is part of an
exciting next chapter for Mars Food & Nutrition and its mission
to enable healthier and more flavorful eating to become part of
people's daily lives. Mars Food & Nutrition is redefining the
future of eating and accelerating its growth to support a world
where more people can access healthy and tasty food. It has
also been acquiring fast-growing trailblazing businesses such as
Kevin's Natural Foods, a nutritious meal company helping to empower
even the busiest people to eat clean without sacrificing
flavor.
For more information about Ben's Original™,
visit: https://ca.bensoriginal.com/en-ca.
SOURCE Mars, Incorporated