Brings Additional Big-4 Accounting, M&A, and Start-up
Experience to Executive Team
LOS
ANGELES, July 18, 2024 /PRNewswire/ -- Palm Tree
LLC ("Palm Tree"), the modern M&A advisor providing integrated
investment banking and consulting services to middle market
businesses, today announced the appointment of Christopher Bray as Chief Financial Officer. In
this role, Mr. Bray will oversee all aspects of corporate finance
and accounting, in addition to executing Palm Tree's strategic
initiatives.
"Christopher's extensive experience in financial operations and
advisory services, combined with his previous leadership roles,
makes him an invaluable addition to our executive team," stated
Pardis Nasseri, Chairman and CEO of
Palm Tree. "We are excited to leverage his diverse background and
expertise to enhance our financial strategies and drive Palm Tree's
growth and expansion."
Based in Los Angeles, Mr. Bray
has a rich background in M&A, corporate finance, and strategic
financial planning. He began his career in various roles at
PwC and Alvarez & Marsal, primarily working with private equity
clients. He later joined a boutique investment bank specializing in
consumer products. Transitioning to the industry side, he led an
FP&A function for a $1B+ multinational IT workspace services
company, eventually becoming the Global VP of Finance. Most
recently, Mr. Bray served as CFO for a start-up in the fitness-tech
sector, followed by a mid-market 3PL fulfillment provider in the
D2C e-commerce space.
"I am thrilled to take on the role of CFO for Palm Tree and to
join a dynamic and forward-thinking firm. I look forward to driving
robust financial strategies, optimizing our financial operations,
and ensuring sound fiscal management to support Palm Tree's
ambitious growth objectives," remarked Christopher Bray, Chief Financial Officer of
Palm Tree. "This opportunity allows me to apply my experience in
finance to help strengthen our foundation and enhance value for our
clients and stakeholders."
Mr. Bray earned his bachelor's and master's degrees from the
University of Texas at Austin McCombs
School of Business, with a concentration in accounting.
About Palm Tree:
Palm Tree is the modern M&A advisor. It provides integrated
investment banking and financial consulting services that power
strategic events and drive business. The analytical intelligence it
delivers enables businesses to better prepare for and execute on
transactions, transitions, and transformations. Founded in 2010,
Palm Tree was born out of private equity, and its team comes from
private equity, Big-4 accounting, investment banking, and business
operations experience. Its processes and deliverables enable
clients to make critical business decisions efficiently and to
realize advantageous outcomes in strategic events.
Securities products and services are offered through Palm Tree
Securities LLC, member of FINRA, SIPC.
More information is available in our corporate video,
on PalmTreeLLC.com, and on LinkedIn.
Media Contact: Ellen Park; +1
310-630-2050
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SOURCE Palm Tree LLC