NEW
YORK, July 18, 2024 /PRNewswire/ -- The global
indoor positioning and indoor navigation (IPIN) market size
is estimated to grow by USD
52.50 billion from 2023-2027, according to Technavio.
The market is estimated to grow at a CAGR of
about 34.07% during the forecast period. Low-cost ble
beacon technology is driving market growth, with a trend
towards ble-based beacons changing traditional retailing.
However, issues related to standardization poses a
challenge. Key market players include Alphabet Inc., Apple Inc.,
bluepath AG, Broadcom Inc., Cisco Systems Inc., Esri, GiPStech Srl,
HERE Global BV, IndoorAtlas Ltd., MazeMap AS, Microsoft Corp.,
Navigine Corp., Nextome Srl, Pinmicro K K, Pointr Ltd., Qualcomm
Inc., Samsung Electronics Co. Ltd., Sensewhere Ltd., Spreo, and
Verizon Communications Inc..
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Forecast
period
|
2023-2027
|
Base Year
|
2022
|
Historic
Data
|
2017 - 2021
|
Segment
Covered
|
Application (Retail,
Aviation, Healthcare, Manufacturing and logistics, and Government
and public sector), Technology (Ultra wide-band (UWB) systems,
WiFi-based systems, Proximity-based systems, and Others), and
Geography (North America, Europe, APAC, South America, and Middle
East and Africa)
|
Region
Covered
|
North America, Europe,
APAC, South America, and Middle East and Africa
|
Key companies
profiled
|
Alphabet Inc., Apple
Inc., bluepath AG, Broadcom Inc., Cisco Systems Inc., Esri,
GiPStech Srl, HERE Global BV, IndoorAtlas Ltd., MazeMap AS,
Microsoft Corp., Navigine Corp., Nextome Srl, Pinmicro K K, Pointr
Ltd., Qualcomm Inc., Samsung Electronics Co. Ltd., Sensewhere Ltd.,
Spreo, and Verizon Communications Inc.
|
Key Market Trends Fueling Growth
Beacons are innovative tools that enable indoor positioning and
navigation (IPIN), providing retailers with the ability to deliver
precise location-based information to consumers. This results in
enhanced shopping experiences, fostering a strong connection
between customers and retailers through proximity marketing
services. With consumers increasingly ignoring traditional
marketing content, beacons offer retailers a unique opportunity to
engage directly with their audience, cutting through the
advertising clutter and delivering personalized, relevant content
in real-time.
Indoor Positioning and Indoor Navigation (IPIN) market is
booming, driven by the adoption of beacons and signals for
real-time messaging and identity tracking. This technology is
transforming customer experiences in various sectors like train
stations, airports, shopping malls, hotels, universities,
hospitals, and more. Beacons enable route planning, customer
targeting, and intermodal travel chain tracking for train
authorities. Ultra-wideband technology ensures barrier-free routing
for impaired people and asset tracking. IoT-enabled devices enable
proximity marketing and privacy concerns are addressed through
anonymized data usage. The services segment includes patient apps,
navigation systems, and venue wayfinding. Seamless integration of
IPIN with existing systems is key to success. Privacy concerns are
addressed through clear communication and customer consent.
Overall, IPIN offers significant benefits for businesses and
consumers alike.
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Market Challenges
- Indoor Positioning and Indoor Navigation (IPIN) services are
accessible on both Android and Apple smartphones. However, the
performance and accuracy of these applications can vary
significantly due to differences in Wi-Fi receivers, RAM, antenna,
and processors among devices. This results in inconsistent data
sampling rates, leading to multiple versions of the same app
running on various phones. Pre-processing delays from third-party
sensors also contribute to outdated data and app variants.
Developers face challenges in addressing these inconsistencies and
ensuring compatibility across devices. Despite these hurdles, the
open-source OS technology allows for customized modifications and
enhancements.
- Indoor Positioning and Indoor Navigation (IPIN) Market:
Navigating the Future of Customer Experience The Indoor Positioning
and Indoor Navigation (IPIN) Market is revolutionizing how we
navigate and interact with various venues such as shopping malls,
hotels, airports, universities, hospitals, and more. This market
offers seamless integration of navigation systems, enabling
customers to find their way around these venues with ease. However,
challenges persist. Customer privacy concerns necessitate careful
handling of location data. Proximity marketing opportunities arise,
allowing businesses to engage customers with targeted offers.
Routing within venues is essential for efficient asset tracking and
navigation. Venues like malls, university premises, healthcare
facilities, museums, and public spaces are adopting IPIN solutions.
Hardware and software, including Ultra Wideband, Wi-Fi, Bluetooth
Low Energy, and Bluetooth Beacons, power these systems. Navigation
and maps, often accessed via smartphones, provide real-time
location-based analytics. Services segments include logistics,
warehouses, manufacturing, travel and hospitality, and electronic
devices. Infrastructural advancements and location-based analytics
are driving growth. Impaired people, hospitals, and electronic
healthcare benefit significantly. The future of IPIN lies in
continuous innovation, ensuring a seamless user experience.
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challenges - Download a Sample Report
Segment Overview
This indoor positioning and indoor navigation (ipin) market
report extensively covers market segmentation by
- Application
- 1.1 Retail
- 1.2 Aviation
- 1.3 Healthcare
- 1.4 Manufacturing and logistics
- 1.5 Government and public sector
- Technology
- 2.1 Ultra wide-band (UWB) systems
- 2.2 WiFi-based systems
- 2.3 Proximity-based systems
- 2.4 Others
- Geography
- 3.1 North America
- 3.2 Europe
- 3.3 APAC
- 3.4 South America
- 3.5 Middle East and
Africa
1.1 Retail- Indoor Positioning and Indoor
Navigation (IPIN) technology, specifically beacons, are
revolutionizing the retail sector by enhancing the customer
experience. Upon entering a store or approaching a beacon device,
these devices emit radio signals to locate consumers and update
their information in the associated retailer app. Retailers can
identify customers based on interests, location, and potential,
enabling targeted marketing efforts. For instance, Meadowhall
Shopping Centre in Sheffield, UK,
uses beacons to offer discounts, deals, and prizes during Ladies
Night events. The retail industry's increasing adoption of beacons
is projected to significantly grow the IPIN market. Beacons provide
an engaging shopping experience by detecting smartphone devices and
offering services based on customer preferences. They navigate
customers to product locations, manage queues at payment counters,
and suggest nearby stores offering preferred products or services
with price and rating comparisons. The operational efficiency and
personalized customer experience offered by IPIN technologies are
essential for retailers in a rapidly innovating industry.
For more information on market segmentation with
geographical analysis including forecast (2023-2027) and historic
data (2017 - 2021) - Download a Sample Report
Learn and explore more about Technavio's in-depth research
reports
The global Navigation Satellite System (GNSS) market is
witnessing robust growth due to advancements in satellite
technology and increasing demand for precise navigation solutions.
Meanwhile, the global Satellite Market is expanding rapidly, driven
by the surge in communication, Earth observation, and scientific
research satellites. In parallel, the global Air Traffic Management
and Control Market is evolving with the integration of modern
technologies to enhance airspace safety and efficiency, fueled by
rising air travel demand and the need for better coordination of
aircraft movements.
Research Analysis
Indoor Positioning and Indoor Navigation (IPIN) technology
enables accurate location determination and real-time navigation
within buildings and venues such as shopping malls, hotels,
airports, university buildings, public spaces, healthcare
facilities, museums, and more. It utilizes various technologies
like Ultra Wideband, Wi-Fi, and Bluetooth Low Energy to provide
proximity marketing, routing, and customer searches. IPIN enhances
the customer experience by delivering relevant messages and offers
based on their location and identity. It also ensures customer
privacy by anonymizing data and providing secure signal
transmission. Electronic devices like smartphones can be used as
IPIN receivers, making it accessible and convenient for users. IPIN
is transforming the way we navigate and interact with indoor
environments, offering numerous benefits for businesses and
consumers alike.
Market Research Overview
Indoor Positioning and Indoor Navigation (IPIN) is an emerging
technology that enables accurate location determination and
seamless navigation within buildings and venues. It utilizes
various technologies such as Ultra Wideband, Wi-Fi, Bluetooth Low
Energy, and Beacons to provide real-time navigation and
location-based services. IPIN is gaining popularity in various
industries including shopping malls, hotels, airports,
universities, hospitals, and logistics and warehouses. IPIN offers
several benefits such as proximity marketing, routing, asset
tracking, and barrier-free routing for impaired people. It also
provides navigation systems for electronic healthcare,
manufacturing, travel and hospitality, and logistics and
warehouses. The technology addresses privacy concerns by allowing
users to control their identity and location data. IPIN software
and hardware solutions integrate seamlessly with various electronic
devices such as smartphones and GPS navigation systems.
Infrastructural advancements and location-based analytics enable
real-time messages, customer searches, and route planning. The
technology also offers customer targeting and intermodal travel
chain tracking for train stations and train authorities. IPIN
services segment includes navigation and maps, healthcare,
manufacturing, travel and hospitality, logistics and warehouses,
and electronic devices. The technology is expected to continue
growing due to the increasing demand for IoT-enabled devices and
the need for efficient asset tracking and navigation in various
industries.
Table of Contents:
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation
- Application
-
- Retail
- Aviation
- Healthcare
- Manufacturing And Logistics
- Government And Public Sector
- Technology
-
- Ultra Wide-band (UWB) Systems
- WiFi-based Systems
- Proximity-based Systems
- Others
- Geography
-
- North America
- Europe
- APAC
- South America
- Middle East And Africa
7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix
About Technavio
Technavio is a leading global technology research and advisory
company. Their research and analysis focuses on emerging market
trends and provides actionable insights to help businesses identify
market opportunities and develop effective strategies to optimize
their market positions.
With over 500 specialized analysts, Technavio's report library
consists of more than 17,000 reports and counting, covering 800
technologies, spanning across 50 countries. Their client base
consists of enterprises of all sizes, including more than 100
Fortune 500 companies. This growing client base relies on
Technavio's comprehensive coverage, extensive research, and
actionable market insights to identify opportunities in existing
and potential markets and assess their competitive positions within
changing market scenarios.
Contacts
Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/
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