NEW
YORK, July 18, 2024 /PRNewswire/ -- The global
online baby products retailing market market size is estimated to
grow by USD 17.33 billion from
2023-2027, according to Technavio. The market is estimated to
grow at a CAGR of 11% during the forecast period.
Competitive pricing and discounts on baby products is driving
market growth, with a trend towards growing omnichannel
retailing. However, availability of counterfeit baby products
poses a challenge. Key market players include Alibaba Group
Holding Ltd., Amazon.com Inc., Baby
Earth, Babydash Sdn Bhd, Babyshop Group, Bed Bath and Beyond
Inc., Best Buy Co. Inc., Brainbees Solutions Pvt. Ltd., DRESS CODE,
eBay Inc., J Sainsbury plc, Kidsroom, Mumzworld.com, Otway
Technology Pty Ltd., Pupsik Studio LLP, Qurate Retail Inc., Rakuten
Group Inc., Saks Direct Inc., The Walt Disney Co., and Tru Kids
Brand.
Get a detailed analysis on regions, market
segments, customer landscape, and companies- View the
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Online Baby Products
Retailing Market Market Scope
|
Report
Coverage
|
Details
|
Base year
|
2022
|
Historic
period
|
2017 - 2021
|
Forecast
period
|
2023-2027
|
Growth momentum &
CAGR
|
Accelerate at a CAGR of
11%
|
Market growth
2023-2027
|
USD 17.33
billion
|
Market
structure
|
Fragmented
|
YoY growth 2022-2023
(%)
|
10.55
|
Regional
analysis
|
APAC, North America,
Europe, Middle East and Africa, and South America
|
Performing market
contribution
|
APAC at 40%
|
Key
countries
|
US, Japan, Germany, UK,
and France
|
Key companies
profiled
|
Alibaba Group Holding
Ltd., Amazon.com Inc., Baby Earth, Babydash Sdn Bhd, Babyshop
Group, Bed Bath and Beyond Inc., Best Buy Co. Inc., Brainbees
Solutions Pvt. Ltd., DRESS CODE, eBay Inc., J Sainsbury plc,
Kidsroom, Mumzworld.com, Otway Technology Pty Ltd., Pupsik Studio
LLP, Qurate Retail Inc., Rakuten Group Inc., Saks Direct Inc., The
Walt Disney Co., and Tru Kids Brand
|
Market Driver
In today's digital age, consumers conduct thorough online
research before making purchases, enabling them to compare
features, brands, and prices. Leading baby product brands are
responding by enhancing sales experiences through improved account
and supply chain management, as well as informative and interactive
websites. Online retailers like Amazon, Alibaba.com, and Flipkart
offer features for product comparison based on price, popularity,
and customer reviews. Players are expanding distribution channels
to cater to diverse customer segments, resulting in the rise of
omnichannel retailing. This seamless integration of physical and
digital shopping experiences is a significant factor driving the
growing demand for online baby product retailing. The global market
for online baby product retailing is anticipated to expand during
the forecast period due to the increasing popularity of this
shopping method.
The online baby products market is booming with trends like
exclusive deals, coupons, and promotions attracting wealthy
millennial parents. Brick-and-mortar stores face competition as
parents prefer quick delivery and after-sales assistance from
retailers. Baby clothing, shoes, furniture, accessories, strollers,
car seats, and digital products are popular categories. Lower costs
and sales experiences are key factors driving internet buying.
Major companies offer eco-friendly and ethically sourced products.
Industry players use e-commerce platforms, augmented reality tools,
AI-driven recommendations, and subscription boxes to enhance sales.
Parents voice opinions and read reviews before purchasing pricings.
Competitive scenario includes major industry players, payment
service providers, and delivery choices. Digital channels like
websites and mobile applications cater to various client
categories, offering food, toys, clothes, diapers, and
more.
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Market Challenges
- The online baby products retailing market faces challenges due
to the prevalence of counterfeit items. These products, which are
fraudulently produced and misrepresented as popular brands,
negatively impact both the profitability and reputation of
authentic vendors. Consumers are attracted to their lower prices,
but their use can undermine confidence in the market. The lack of
effective authentication processes in some regions, particularly in
developing countries like China,
exacerbates this issue. This situation may hinder the growth of the
global online baby products retailing market during the forecast
period.
- The online baby products retailing market is booming with the
rise of wealthy millennial parents opting for convenience and quick
delivery. Retailers offer exclusive deals, coupons, and promotions
to attract clients, creating a competitive scenario.
Brick-and-mortar stores face challenges as parents increasingly
turn to internet buying for baby clothing, shoes, furniture,
accessories, strollers, car seats, and more. Major companies
provide sales experiences tailored to client categories, with
e-commerce platforms offering delivery choices and major digital
channels like websites and mobile applications. Pricing remains a
significant factor, with retailers striving for lower costs.
Industry players leverage voice opinions and reviews to build
trust, while offering eco-friendly and ethically sourced products.
Augmented reality tools, AI-driven recommendations, subscription
boxes, and payment service providers enhance the shopping
experience. Competition comes from major industry players, and
digital products like food, toys, clothes, diapers, and other baby
essentials are also part of the mix.
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challenges - Request a sample report!
Segment Overview
This online baby products retailing market market report
extensively covers market segmentation by
- Platform
- 1.1 Mobile
- 1.2 PC or tablet
- Product
- 2.1 Baby toys
- 2.2 Baby gear
- 2.3 Baby apparel
- 2.4 Baby diaper products
- 2.5 Baby personal care products and others
- Geography
- 3.1 APAC
- 3.2 North America
- 3.3 Europe
- 3.4 Middle East and
Africa
- 3.5 South America
1.1 Mobile- The mobile segment of the global online
baby products retailing market refers to sales and transactions
conducted through mobile devices, such as smartphones. With the
widespread use of smartphones worldwide, they have become the
primary mode of Internet access for many consumers. Parents and
caregivers can easily browse, search, and purchase baby products
using mobile applications and websites. Retailers have developed
user-friendly mobile apps and optimized websites to provide a
seamless shopping experience. Features like personalized
recommendations, easy navigation, and secure mobile payment options
have boosted the popularity of mobile platforms. Social media
influences consumer preferences and decisions, with retailers
utilizing these channels to promote products and drive traffic to
mobile platforms. Users can directly make purchases via mobile
devices, leveraging social media's impact on buying decisions.
These factors are expected to fuel the growth of the mobile segment
of the global online baby products retailing market.
For more information on market segmentation with
geographical analysis including forecast (2023-2027) and historic
data (2017-2021) - Download a Sample Report
Learn and explore more about Technavio's in-depth research
reports
The global baby food and infant formula market is driven by
rising awareness of nutrition and convenience among parents
worldwide. Growth is fueled by demand for organic and natural
products, emphasizing health benefits and safety standards. The
global baby car seat market is expanding with increasing
regulations on child safety in vehicles. Innovations in design,
focusing on comfort and ease of installation, drive market growth.
Rising disposable incomes and urbanization further propel demand.
The global baby diapers market continues to grow due to higher
birth rates and improving standards of living. Eco-friendly options
gain traction alongside advanced absorbent technologies, meeting
evolving consumer preferences for convenience and
sustainability.
Research Analysis
The online baby products retailing market is experiencing
significant growth due to the convenience and accessibility it
offers to parents. E-commerce platforms have revolutionized the way
parents shop for essentials like food, toys, clothes, diapers, and
more. Augmented reality tools and AI-driven recommendations help
parents make informed purchasing decisions. Subscription boxes
provide regular deliveries of curated items, while eco-friendly and
ethically sourced products cater to the growing demand for
sustainable and socially responsible shopping. Payment service
providers ensure seamless transactions, and digital channels,
including websites and mobile applications, offer around-the-clock
access. Parents can enjoy quick delivery, after-sales assistance,
and exclusive deals, coupons, and promotions. Brick-and-mortar
stores continue to coexist with online retailers, catering to
parents who prefer a tactile shopping experience. Wealthy
millennial parents are driving the market with their tech-savvy
shopping habits and preference for convenience. The market includes
a wide range of products, from baby clothing, shoes, and furniture
to food and diapers.
Market Research Overview
The online baby products retailing market is experiencing rapid
growth due to the increasing preference for convenience and quick
delivery among parents. E-commerce platforms are revolutionizing
the industry with augmented reality tools that allow parents to
virtually try out products before purchasing. AI-driven
recommendations and subscription boxes cater to the unique needs of
each parent and child. Eco-friendly and ethically sourced products
are also gaining popularity, with payment service providers
ensuring secure and seamless transactions. Digital channels,
including websites and mobile applications, offer exclusive deals,
coupons, and promotions, attracting wealthy millennial parents.
Brick-and-mortar stores are also adapting to the digital age,
offering online shopping options and competitive pricing. Retailers
focus on delivering a sales experience that caters to various
client categories, with quick delivery and after-sales assistance
being key differentiators. The market is competitive, with major
companies offering a wide range of baby products, including food,
toys, clothes, diapers, and digital products, as well as delivery
choices and major brands. Parents can voice their opinions and read
reviews to make informed decisions, with pricing being a crucial
factor in their buying process.
Table of Contents:
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation
- Platform
-
- Product
-
- Baby Toys
- Baby Gear
- Baby Apparel
- Baby Diaper Products
- Baby Personal Care Products And Others
- Geography
-
- APAC
- North America
- Europe
- Middle East And Africa
- South America
7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix
About Technavio
Technavio is a leading global technology research and advisory
company. Their research and analysis focuses on emerging market
trends and provides actionable insights to help businesses identify
market opportunities and develop effective strategies to optimize
their market positions.
With over 500 specialized analysts, Technavio's report library
consists of more than 17,000 reports and counting, covering 800
technologies, spanning across 50 countries. Their client base
consists of enterprises of all sizes, including more than 100
Fortune 500 companies. This growing client base relies on
Technavio's comprehensive coverage, extensive research, and
actionable market insights to identify opportunities in existing
and potential markets and assess their competitive positions within
changing market scenarios.
Contacts
Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/
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