NEW
YORK, July 19, 2024 /PRNewswire/ -- The
global breakfast food market size is estimated to grow by
USD 105.3 billion from 2024-2028,
according to Technavio. The market is estimated to grow at a CAGR
of 4.37% during the forecast period. Frequent breakfast product
launches is driving market growth, with a trend
towards plant-based foods gaining traction.
However, fluctuations in food prices poses a challenge. Key
market players include Aussee Oats Milling Pvt Ltd, Campbell Soup
Co., Conagra Brands Inc., Del Monte Foods Inc., Dr. August Oetker
Nahrungsmittel KG, General Mills
Inc., Happy Egg Co. USA., Hildur Functional Foods Pvt. Ltd.,
Hormel Foods Corp., ITC Ltd., Kellogg Co., Mars Inc., Nestle SA,
PepsiCo Inc., pladis Foods Ltd., Starbucks Corp., The Hain
Celestial Group Inc., The Kraft Heinz Co., Unilever PLC, and
Trillium Farm Holdings LLC.
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Breakfast Food
Market Scope
|
Report
Coverage
|
Details
|
Base year
|
2023
|
Historic
period
|
2018 - 2022
|
Forecast
period
|
2024-2028
|
Growth momentum &
CAGR
|
Accelerate at a CAGR of
4.37%
|
Market growth
2024-2028
|
USD 105.3
billion
|
Market
structure
|
Fragmented
|
YoY growth 2022-2023
(%)
|
4.12
|
Regional
analysis
|
North America, Europe,
APAC, Middle East and Africa, and South America
|
Performing market
contribution
|
APAC at 34%
|
Key
countries
|
US, China, Germany,
Japan, and India
|
Key companies
profiled
|
Aussee Oats Milling Pvt
Ltd, Campbell Soup Co., Conagra Brands Inc., Del Monte Foods Inc.,
Dr. August Oetker Nahrungsmittel KG, General Mills Inc., Happy Egg
Co. USA., Hildur Functional Foods Pvt. Ltd., Hormel Foods Corp.,
ITC Ltd., Kellogg Co., Mars Inc., Nestle SA, PepsiCo Inc., pladis
Foods Ltd., Starbucks Corp., The Hain Celestial Group Inc., The
Kraft Heinz Co., Unilever PLC, and Trillium Farm Holdings
LLC
|
Market Driver
The plant-based breakfast food market has witnessed notable
growth due to rising consumer preference for plant-based diets and
environmental consciousness. Factors fueling this trend include
healthier eating habits and the environmental impact of animal
agriculture. Consumers seek plant-based alternatives to traditional
breakfast items like eggs, bacon, and dairy-based products.
Non-dairy milk derived from almonds, soy, oats, rice, coconut, and
other plants is widely used in cereals, smoothies, and coffee. The
market is expected to expand further as more individuals adopt
plant-based diets or incorporate more plant-based options into
their meals. Companies are meeting this demand by introducing a
broader selection of plant-based breakfast choices to cater to
various dietary needs and lifestyles. This increased consumption of
plant-based breakfast foods will positively influence the market's
growth during the forecast period.
The breakfast food market is thriving with trends like cereals,
dairy products, and specialty stores leading the way. Cereals,
including oats, muesli, wheat, and corn, are popular choices for
those seeking fiber and nutrients to kickstart their metabolism.
Dairy products, such as milk, yogurt, and cheese, provide essential
proteins and calcium. Specialty stores and online platforms cater
to diverse dietary patterns and food preferences. Bread, eggs,
porridge, waffles, pancakes, and sausages continue to be breakfast
staples. Fitness enthusiasts opt for high-protein, low-calorie
options, while those with health concerns like obesity, diabetes,
or high cholesterol focus on nutrient-dense meals. Convenience
stores and departmental stores offer quick, easy breakfast
solutions. Spicy dishes like Spicy Chicken Noodles and Spicy
Sirloin Burgers from Banquet are gaining popularity among those who
prioritize taste over nutrition. Overall, consumers are
increasingly health-conscious and seek balanced meals to maintain
optimal energy levels.
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Market Challenges
- The COVID-19 pandemic has disrupted global food supply chains,
causing production, distribution, and availability issues for
breakfast foods. Lockdown measures, border restrictions, and labor
shortages have resulted in logistical challenges, reduced
agricultural output, and increased transportation costs, leading to
higher food prices. Vendors are addressing price fluctuations by
entering into purchase contracts for essential ingredients like
flour and sugar. Cereals, a healthy breakfast alternative, face
affordability challenges due to price volatility. Economic and
socio-political conditions, such as the Russia-Ukraine war, cause grain prices to fluctuate
year-over-year, hindering the growth of the breakfast food market.
These factors are expected to negatively impact the market during
the forecast period.
- The breakfast food market faces several challenges in today's
health-conscious world. Cereals, including breakfast cereals, dairy
products, and porridge, must offer high fiber, protein, and
essential nutrients for optimal metabolism and energy levels.
Consumers prioritize nutrient-dense options, such as oats, muesli,
and whole grains, over high-calorie, low-nutrient alternatives.
Specialty stores and online platforms cater to dietary patterns,
food preferences, and health awareness, offering plant-based,
low-cholesterol, and low-sodium options for those with obesity,
diabetes, or high blood pressure. Convenience stores and
departmental stores also join the fray, stocking a variety of
breakfast foods, from bread and eggs to waffles, pancakes, and
sausages. Fitness enthusiasts seek convenient, protein-rich choices
like Spicy Chicken Noodles or Spicy Sirloin Burgers, while food
trends favor flavors like Banquet and Spicy Cholesterol-friendly
alternatives. The market must adapt to these demands, providing
diverse, nutritious, and convenient breakfast options for all
consumers.
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challenges - Request a sample report!
Segment Overview
This breakfast food market report extensively covers market
segmentation by
- Distribution Channel
- Product Type
- 2.1 Bakery products
- 2.2 Ready meals
- 2.3 Cereals
- 2.4 Snack bars
- 2.5 Others
- Geography
- 3.1 North America
- 3.2 Europe
- 3.3 APAC
- 3.4 Middle East and
Africa
- 3.5 South America
1.1 Offline- The breakfast food market is a significant
sector with various players offering a range of options. Cereals,
pancakes, waffles, eggs, and baked goods are popular choices.
Consumers prioritize convenience, taste, and health benefits.
Brands invest in research and development to create innovative
products. Marketing strategies focus on targeting specific
demographics and promoting nutritional value. Competition is
fierce, requiring continuous improvement and adaptation to consumer
preferences.
For more information on market segmentation with geographical
analysis including forecast (2024-2028) and historic data
(2017-2021) - Download a Sample Report
Learn and explore more about Technavio's in-depth research
reports
The global frozen breakfast foods market, including the frozen
waffles segment, is seeing robust growth, driven by convenience and
changing consumer breakfast habits. In Europe, the breakfast cereals market continues
to expand, offering diverse flavors and nutritional options. These
markets reflect a shift towards convenient, ready-to-eat breakfast
solutions that cater to busy lifestyles while meeting
health-conscious consumer demands.
Research Analysis
Breakfast is an essential meal for fueling your body for the day
ahead. However, with the rise of obesity, diabetes, high
cholesterol, and high blood pressure, there's a growing demand for
healthier breakfast options. Fitness enthusiasts are turning to
plant-based foods for their morning meal, such as oatmeal porridge,
spicy chicken noodles, and vegetable-packed waffles and pancakes.
Convenience stores and departmental stores are responding to this
trend by stocking more fiber-rich, whole grain cereals and dairy
alternatives. Breakfast food staples like eggs, bread, and sausages
are still popular, but consumers are increasingly seeking out
lower-sodium and lower-saturated fat options. Whether you're in a
rush or have time for a leisurely meal, there are plenty of
delicious and nutritious breakfast choices to help you start your
day right.
Market Research Overview
Breakfast food market caters to various dietary needs and
preferences, with an increasing focus on health and wellness.
Fitness enthusiasts seek out nutrient-dense options like oats,
muesli, wheat, corn, and plant-based alternatives to help fuel
their active lifestyles. Obesity, diabetes, cholesterol, and high
blood pressure concerns drive demand for fiber-rich, low-calorie
choices. Spicy Chicken Noodles and Sirloin Burgers may still have
their place, but they share shelf space with more health-conscious
offerings. Convenience stores, departmental stores, specialty
stores, online stores, and even supermarkets stock a wide range of
breakfast foods, from cereals and dairy products to bread, eggs,
porridge, waffles, pancakes, sausages, and more. Consumers
prioritize nutrients, metabolism support, and energy levels, making
health awareness and dietary patterns key factors in their food
choices. Food preferences and flavors continue to evolve, with an
ongoing trend towards plant-based and low-sodium options.
Table of Contents:
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation
- Distribution Channel
-
- Product Type
-
- Bakery Products
- Ready Meals
- Cereals
- Snack Bars
- Others
- Geography
-
- North America
- Europe
- APAC
- Middle East And Africa
- South America
7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix
About Technavio
Technavio is a leading global technology research and advisory
company. Their research and analysis focuses on emerging market
trends and provides actionable insights to help businesses identify
market opportunities and develop effective strategies to optimize
their market positions.
With over 500 specialized analysts, Technavio's report library
consists of more than 17,000 reports and counting, covering 800
technologies, spanning across 50 countries. Their client base
consists of enterprises of all sizes, including more than 100
Fortune 500 companies. This growing client base relies on
Technavio's comprehensive coverage, extensive research, and
actionable market insights to identify opportunities in existing
and potential markets and assess their competitive positions within
changing market scenarios.
Contacts
Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/
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