NEW
YORK, July 19, 2024 /PRNewswire/ -- The
global ketogenic diet market size is estimated to grow by
USD 4.75 billion from 2024-2028,
according to Technavio. The market is estimated to grow at a CAGR
of over 7.7% during the forecast period. Growing
popularity and increasing availability of keto products is
driving market growth, with a trend towards rising
awareness about weight management. However, side effects of
keto diet poses a challenge. Key market players include Ample
Foods, Ancient Nutrition, Bulletproof 360 Inc., CANDO, Dang Foods
Co., Fat Snax, Glanbia plc, Hunter and Gather Foods Ltd., Keto and
Co, Keto Bars, KetoLogic, Know
Brainer Foods LLC, Love Good Fats, MINDFUL NOURISHMENT, Nestle SA,
NOW Health Group Inc., Perfect Keto LLC, Pruvit Ventures Inc., TDN
Nutrition, and Zenwise LLC.
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Ketogenic Diet
Market Scope
|
Report
Coverage
|
Details
|
Base year
|
2023
|
Historic
period
|
2018 - 2022
|
Forecast
period
|
2024-2028
|
Growth momentum &
CAGR
|
Accelerate at a CAGR of
7.7%
|
Market growth
2024-2028
|
USD 4.75
billion
|
Market
structure
|
Fragmented
|
YoY growth 2022-2023
(%)
|
7.1
|
Regional
analysis
|
North America, APAC,
Europe, Middle East and Africa, and South America
|
|
Performing market
contribution
|
North America at
39%
|
|
Key
countries
|
US, China, Japan, UK,
and Germany
|
Key companies
profiled
|
Ample Foods, Ancient
Nutrition, Bulletproof 360 Inc., CANDO, Dang Foods Co., Fat Snax,
Glanbia plc, Hunter and Gather Foods Ltd., Keto and Co, Keto Bars,
KetoLogic, Know Brainer Foods LLC, Love Good Fats, MINDFUL
NOURISHMENT, Nestle SA, NOW Health Group Inc., Perfect Keto LLC,
Pruvit Ventures Inc., TDN Nutrition, and Zenwise LLC
|
Market Driver
Awareness campaigns, such as Eat Smart, Move More in
North Carolina and Eating Well in
Europe, are promoting healthy
living and balanced weight through policies, environmental changes,
and practical advice on healthy eating and food labeling. These
initiatives aim to reduce the risks and prevent diseases related to
inactivity and unhealthy eating. With the growing awareness and the
need for effective weight loss methods, there is an increasing
interest in ketogenic diets. These campaigns educate users about
the benefits of ketogenic diets, making it a promising market for
vendors during the forecast period. The global ketogenic diet
market is expected to grow due to the rising awareness and adoption
of these diets as a healthier alternative for weight
loss.
The Ketogenic Diet market is experiencing significant growth,
particularly among athletes and sports enthusiasts seeking improved
performance and weight loss. Keto products, including supplements,
snacks, and beverages, are gaining popularity in fitness centers,
gyms, and online platforms. High fat and low carb beverages are
trending, as are keto-certified items. The market also caters to
lifestyle users, medical conditions such as obesity, CVD, and
metabolic syndromes, and even children. Keto-friendly cakes,
chocolates, protein bars, and pills are available, with a focus on
clean label ingredients and plant-based options. Doctors and
fitness professionals recommend intermittent fasting and ketosis
for weight loss and general health. Ketogenic coffee, beverages,
and dietary powders or liquids are also in demand. Alcoholic and
non-alcoholic beverages are being developed to cater to this
market. The Paleo diet and clean label diet are influencing the
keto trend. Metabolism and gut balance are key health
benefits.
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Market Challenges
- The global ketogenic diet market growth may be challenged
due to the potential side effects associated with this diet. A
ketogenic diet involves consuming an extremely low-carb, high-fat
meal plan to induce a metabolic state called ketosis. However, this
diet may lead to various adverse effects, which could deter
consumers. One such side effect is the "keto flu," a collection of
symptoms like nausea, vomiting, constipation, diarrhea, and
headache, experienced when first starting the diet. Another concern
is ketoacidosis, a condition where the body produces excess
ketones, leading to highly acidic blood, potentially damaging the
liver, kidneys, and brain. Diabetics following the ketogenic diet
are at a higher risk of developing this condition. Moreover, the
lack of fiber in the diet increases the risk of diarrhea. Lastly,
low blood sugar, or hypoglycemia, is another potential side effect,
causing temporary tiredness, hunger, or shakiness until the body
adjusts. These side effects can lead to long-term health issues,
posing a significant threat to market growth during the forecast
period.
- The Ketogenic Diet market is experiencing significant
growth due to its effectiveness in managing various medical
conditions such as obesity, cardiovascular diseases (CVD),
metabolic syndromes, and even childhood obesity. Doctors and
fitness professionals are recommending this low-carb, high-fat diet
to help adults achieve weight loss and improve general health.
Ketosis, a metabolic state achieved through the diet, has been
linked to the reduction of risks for conditions like CVD, diabetes,
high blood pressure, and even chronic diseases. Ketogenic products,
including keto-friendly snacks, beverages, coffee, and meal
replacement bars, are in high demand. Popular keto foods like
fruits, vegetables, nuts, seeds, meat, poultry, eggs, and seafood
are being consumed more frequently. However, challenges remain in
making the diet accessible to all, particularly those with limited
resources or busy schedules. E-commerce platforms are helping
bridge this gap, offering keto-friendly options for convenient
purchasing. Interest in the ketogenic diet extends beyond weight
loss, with potential benefits for conditions like polycystic
ovarian syndrome, cancer, Alzheimer's disease, Parkinson's disease,
epilepsy, and brain injuries. Despite its advantages, the diet's
restrictive nature can be difficult for some, and the elimination
of fruits, vegetables, and whole grains may pose nutritional
challenges. Additionally, sedentary lifestyles and the prevalence
of junk food can hinder successful implementation. Social media
platforms and online communities provide valuable support and
resources for those navigating the ketogenic lifestyle.
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Segment Overview
This ketogenic diet market report extensively covers market
segmentation by
- Product
- 1.1 Supplements
- 1.2 Beverages
- 1.3 Others
- Distribution Channel
- Geography
- 3.1 North America
- 3.2 APAC
- 3.3 Europe
- 3.4 Middle East and
Africa
- 3.5 South America
1.1 Supplements- The keto diet market is
experiencing growth due to the increasing popularity of the keto
diet. This dietary trend leads to an expanding range of product
launches in the keto supplements sector. MCT oil, exogenous
ketones, collagen peptides, and other supplements are in high
demand. These supplements enhance the effectiveness of the keto
diet, helping individuals achieve their desired fat ratios. With
the diet's restriction on various foods, nutritional gaps are
common. Consequently, the demand for keto supplements is expected
to rise significantly during the forecast period. This trend will
fuel the growth of the global keto diet market.
For more information on market segmentation with geographical
analysis including forecast (2024-2028) and historic data
(2017-2021) - Download a Sample Report
Learn and explore more about Technavio's in-depth research
reports
The global tapioca market continues to expand with growing
demand for gluten-free alternatives, driven by health-conscious
consumers. Concurrently, the global weight loss supplement market
sees robust growth, fueled by increasing fitness awareness and
lifestyle changes. In the realm of nutrition, the global pea
protein market is thriving, supported by its sustainability and
high nutritional value. These markets reflect evolving consumer
preferences towards healthier food choices and sustainable
ingredients, shaping the future of the food and dietary supplement
industries worldwide.
Research Analysis
The Ketogenic Diet, a high-fat, low-carbohydrate eating plan,
has gained significant popularity in recent years as an effective
weight management solution and a potential remedy for various
medical conditions. It has been shown to help manage obesity,
metabolic syndromes, type 2 diabetes, high blood pressure, and
cardiovascular diseases (CVD). Doctors and fitness professionals
often recommend this diet to their patients and clients, especially
those with chronic diseases. Keto diets have also gained traction
among athletes and sports enthusiasts for improved performance. The
market for Keto products, including supplements, snacks, high fat
beverages, and e-commerce platforms, continues to grow, catering to
the needs of the obese population and those seeking a healthier
lifestyle. Intermittent fasting, another dietary approach, is often
used in conjunction with the Ketogenic Diet for added health
benefits. Junk food and processed food companies, however, face
challenges as consumers shift towards healthier options. Fitness
centers and gyms also offer Keto-related programs and classes to
their members.
Market Research Overview
The Ketogenic Diet, a high-fat, low-carb nutrition plan,
has gained significant popularity in recent years due to its
potential health benefits. This diet is often recommended for
individuals with medical conditions such as obesity, cardiovascular
diseases (CVD), metabolic syndromes, and various other chronic
diseases. Doctors and fitness professionals endorse the diet for
its ability to help manage weight, improve general health, and
reduce the risk of conditions like diabetes, high blood pressure,
and cancer. The Ketogenic Diet involves achieving a state of
ketosis, where the body burns fat for energy instead of
carbohydrates. Foods rich in healthy fats, such as nuts, seeds,
avocados, meat, poultry, eggs, seafood, and some fruits and
vegetables, are encouraged. Keto-friendly products, including
ketogenic beverages like keto coffee, and snacks, have flooded the
market, catering to the growing demand. Intermittent fasting,
another popular health trend, can be combined with the ketogenic
diet for enhanced benefits. Social media platforms have played a
significant role in spreading awareness and promoting various
keto-related products, from keto certifications to keto-friendly
snack bars, supplements, and even keto-friendly cakes and
chocolates. Athletes and sports enthusiasts also follow the
ketogenic diet for improved performance and endurance. The diet's
flexibility allows for various options, including low-carb and
high-fat beverages, keto-certified meals at restaurants, and even
keto-friendly alcoholic and non-alcoholic beverages. The ketogenic
diet is not just for adults; it's also recommended for children
with conditions like childhood obesity and epilepsy. With the
increasing awareness and availability of keto-friendly products,
it's easier than ever to incorporate this diet into a healthy
lifestyle. However, it's essential to maintain a balanced gut and
consider consulting a healthcare professional before starting any
new diet. The ketogenic diet's popularity has led to a surge in the
market for keto products, including keto-certified meals, keto
snacks, and supplements. From protein bars and tablets to powders
and liquids, there's a wide range of options available for those
following the ketogenic diet. The ketogenic diet's potential health
benefits extend beyond weight loss and general health. Research
suggests that the diet may help manage various chronic diseases,
including polycystic ovarian syndrome, cancer, Alzheimer's disease,
Parkinson's disease, and brain injuries. In summary, the ketogenic
diet is a low-carb, high-fat nutrition plan that offers various
health benefits, from weight management to managing chronic
diseases. With the growing popularity of the diet, the market for
keto-friendly products has exploded, offering a wide range of
options for those following the diet. From keto-certified meals to
keto-friendly snacks and supplements, there's something for
everyone. However, it's essential to maintain a balanced gut and
consult a healthcare professional before starting any new diet.
Table of Contents:
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation
- Product
-
- Supplements
- Beverages
- Others
- Distribution Channel
-
- Geography
-
- North America
- APAC
- Europe
- Middle East And Africa
- South America
7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix
About Technavio
Technavio is a leading global technology research and advisory
company. Their research and analysis focuses on emerging market
trends and provides actionable insights to help businesses identify
market opportunities and develop effective strategies to optimize
their market positions.
With over 500 specialized analysts, Technavio's report library
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technologies, spanning across 50 countries. Their client base
consists of enterprises of all sizes, including more than 100
Fortune 500 companies. This growing client base relies on
Technavio's comprehensive coverage, extensive research, and
actionable market insights to identify opportunities in existing
and potential markets and assess their competitive positions within
changing market scenarios.
Contacts
Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/
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