FASTer Way to Fat Loss, the leading digital fitness and
nutrition program, today announced unprecedented year-over-year
revenue growth of nearly 25% on its path to a billion dollar brand.
This milestone marks a significant moment in the trajectory of the
company's rocketship growth, nearly doubling its annual revenue the
previous six years.
CLEARWATER, Fla., July 19,
2024 /PRNewswire-PRWeb/ -- FASTer Way to Fat Loss,
the leading digital fitness and nutrition program, today announced
unprecedented year-over-year revenue growth of nearly 25% on its
path to a billion dollar brand. This milestone marks a significant
moment in the trajectory of the company's rocketship growth, nearly
doubling its annual revenue the previous six years.
"Our affiliate model combines the best of
both worlds. It offers the entrepreneurial opportunity to build a
business and team with flexibility, zero startup cost and a true
focus on our fitness and wellness program," Amanda Tress, FASTer Way to Fat Loss founder and
CEO.
Key highlights leading to the successful virtual fitness
subscription program include: 80% retention rates, international
expansion with a full launch of Spanish-language assets, and a
clinical trial proving efficacy of the 6-Week New Client program
while using the convenient FASTer Way app, which has experienced a
healthy 25% annual user increase.
FASTer Way to Fat Loss attributes its explosive growth to its
unique dual revenue model, combining affiliate and influencer
marketing with a robust client sales program.
Client Sales:
- Offers premium virtual fitness subscriptions (6-Week and
Monthly membership) directly to consumers
- Provides immediate access to the core program, including meal
plans, daily workouts with licensed pro trainers, and community
support
- Concierge Health and Wellness Services with a full team of
functional health experts
Affiliate and Influencer Marketing:
- Network of over 5,000 certified coaches
- Affiliates and influencers earn generous one-tier commissions
on referred subscriptions and product sales
- Drives organic growth and community engagement
- Commission payout growth is nearly 30% higher in 2024
"Our affiliate marketing model is a game-changer," said
Amanda Tress, Founder and CEO of
FASTer Way to Fat Loss. "From the start, I set out to create a
revenue model that empowered women to become the CEOs of their own
digital franchise and retain commissions that no other digital
fitness brand or model had on the market. This approach has not
only fueled our growth but has also created a passionate
community."
The affiliate marketing model differs from direct sales through
multi-level marketing (MLM) in several key ways:
- Structure: Affiliate marketing is a flat structure where
affiliates earn commissions directly from their own sales. MLM
involves a hierarchical structure where participants can earn from
both personal sales and the sales of their downline.
- Recruitment Focus: Affiliate programs primarily focus on
product sales. MLMs often emphasize recruiting new members
into the organization.
- Income Sources: Affiliates typically earn solely from
commissions on product sales. MLM participants may earn from
personal sales, team sales, and various bonuses tied to recruitment
and team performance.
- Startup Costs: Affiliate programs usually have low or no
startup costs for the influencer. MLMs often require someone
to make an initial investment in starter kits or inventory.
- Regulatory Scrutiny: MLMs are under increased regulatory
pressure, particularly regarding income claims and recruitment
practices.
"Our affiliate model combines the best of both worlds," explains
Amanda Tress. "It offers the
entrepreneurial opportunity to build a business and team with
flexibility, zero startup cost and a true focus on our fitness and
wellness program. This approach has allowed us to create a
sustainable, ethical business model that benefits everyone
involved."
While FASTer Way to Fat Loss has thrived with its innovative
affiliate marketing model, the MLM direct sales industry has faced
significant challenges. Recent years have seen increased scrutiny
from the Federal Trade Commission (FTC) regarding certain direct
sales practices, particularly in the health and wellness sector.
This regulatory pressure has led to the restructuring or closure of
several well-known companies that relied heavily on traditional
multi-level marketing (MLM) models.
As the global digital fitness market continues its rapid
expansion, projected to reach $27.4
billion by 2025, FASTer Way to Fat Loss has solidified its
position as an industry leader, and disruptor.
Tress says 2025 will include an ambitious expansion of its
consumables line, with protein, BCAAs, creatine, and collagen
already thriving in the market. The company is poised to further
diversify its offerings with a highly anticipated hydration product
slated for release on August 5.
There's also significant investment in FASTer Way Concierge, which
now has a fully licensed functional health team and offers
personalization and customization through blood work and health
appointments and will advance further in the next year; and, with
the recent announcement of a Chief Technology Officer, Tress also
says digital advancements are crucial to her business model in
2025, with enhancements including nutrition AI.
"We're just scratching the surface of what's possible in the
digital fitness space," Tress added. "Our goal is not just to grow
our business, but to fundamentally change how people approach
fitness and nutrition in the digital age."
For more information go to fasterwaytofatloss.com.
Media Contact
RICHELLE HOENES, FASTer Way to
Fat Loss, 1 9415440961, rhoenes@fasterwaytofatloss.com,
fasterwaytofatloss.com
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SOURCE FASTer Way to Fat Loss