LOS
ANGELES, July 22, 2024 /CNW/ -- Vegamour, the
leader in holistic hair wellness, announces the launch of its
latest innovation, the GRO+ Advanced System,
dermatologist co-developed and designed to address the concern
of severe shedding and hair loss. Launching today, this
groundbreaking collection, which includes a Balancing Shampoo,
Balancing Conditioner, Hair Serum, and state of the art
dermaroller, marks a milestone in the brand's commitment to
pioneering advancements in hair health, signifying a new era for
Vegamour.
The GRO+ Advanced System represents a fusion of cutting-edge
technology and powerful plant-based actives. To formulate this
new collection, Vegamour's team utilized AI screening techniques to
evaluate thousands of potential plant compounds, identifying
the most potent hair-densifying ingredients. This tech-forward
approach propels the efficacy of natural hair loss remedies to
unprecedented levels, setting a new standard in the industry.
"The majority of women will experience hair loss at some point
in their lives which can be incredibly stressful
and overwhelming," said Shelley
Diefenbach, Head of Vegamour Product Marketing. "In working
with our Dermatologists, we wanted to create an elevated,
plant-based alternative for people experiencing significant hair
shedding. Our GRO+ Advanced System is shower-to-finish ritual,
clinically proven to reduce hair loss due to breakage from washing
and combing*, visibly improve hair density* and nurture the scalp's
skin barrier."
"We utilized AI to identify new plant actives that work in
synergy to help visibly improve density and reduce shedding,"
noted Erin Enriquez, Senior Director
of Research and Product Development for the brand.
Co-developed with Vegamour's dermatological advisors Dr.
Neera Nathan and Dr. Afton Cobb, the GRO+ Advanced System
underwent best-in-class clinical trials, reporting strong results
in addressing the concerns of the growing segment of consumers
experiencing severe shedding and hair loss. In the 120-day clinical
study of 40 participants using GRO+ Advanced Hair Serum once
daily, 93% of participants had a clinically measured improvement in
hair density and experienced up to an 87% reduction in hair
loss due to breakage from washing and combing.
"The dermatologist team helped to design the clinical trials to
test the formulas, and reviewed the ingredients that went into the
serum and shampoo. We were also closely involved in developing the
dermaroller, including the needle length and density, to help
optimize results from the serum and system," said Vegamour Chief
Dermatological Advisor Dr. Neera
Nathan, who helped to formulate the collection alongside
Vegamour Dermatology Expert Advisor Dr. Afton Cobb. " The GRO+ Advanced System can be
used as an adjunct to conventional medical hair loss therapies, or
can be an option for those who prefer to use a plant-based,
over-the-counter approach. I frequently see patients who are
dissatisfied with the currently available topical minoxidil options
or who do not wish to take oral medications, and the GRO+ Advanced
System is a nice option for those people."
The launch of the GRO+ Advanced System highlights Vegamour's
dedication to continuing to push the boundaries of scientific
research and product development within holistic hair care
solutions. With a dedication to clean, vegan, efficacious
ingredients, Vegamour empowers individuals to achieve their hair
goals while promoting overall well-being.
*Based on a 120-day independent, third-party clinical study
with 40 participants using GRO+ Advanced Hair Serum once
daily.
For more information, please visit VEGAMOUR.com, or contact
PURPLE:
PURPLE, vegamour@purplepr.com
ABOUT VEGAMOUR
As a pioneer in holistic hair wellness,
VEGAMOUR is dedicated to creating clean, effective products that
deliver results without compromise. Utilizing potent plant-based
actives, cutting-edge technologies, and innovative formulas,
VEGAMOUR products were created to address both the symptoms and
underlying causes of visible hair damage and thinning. VEGAMOUR's
inside out approach takes into consideration the health of the
entire hair ecosystem and works to promote a healthy environment
for hair to thrive naturally. Our vegan, cruelty-free products are
specifically made for those in search of clean ingredients and
clinical results.
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SOURCE VEGAMOUR