SAN
FRANCISCO, July 22, 2024 /PRNewswire/ -- MediaGo, the
deep learning-based intelligent advertising platform, announced
today that it has comprehensively upgraded its SmartBid product.
Introducing the Maximum (Max) Conversion bidding mode, the new
upgrade aims to maximize the number of conversions for advertising
campaigns while ensuring cost control, and maximizing advertising
effectiveness.
With the broad landscape of the open web, finding high-quality
users is not easy due to uncertain traffic quality. To help
advertisers achieve higher ROI, quickly locate users, complete
conversions and generate revenue, MediaGo's Max Conversion bidding
mode utilizes a deep neural network (DNN) with over one billion
parameters. It analyzes user interactions with ads—such as clicks,
views, and payments—in real-time, identifying signals highly
related to ad conversions. These signals are then matched with the
characteristics of the ads and products, helping advertisers target
users with high conversion potential, significantly improving
conversion efficiency and scale.
While analyzing user ad interactions, the Max Conversion bidding
mode's algorithm simultaneously performs real-time analysis of
multidimensional data from advertisers, including budgets,
cumulative spending and conversion conditions. This comprehensive
analysis informs the final bid, further enhancing user conversion
efficiency.
Effectively controlling costs is also crucial while achieving
the maximum number of conversions. To achieve this, MediaGo has
innovatively introduced the Target Cost Per Action (TCPA) metric to
the Max Conversion bidding mode as a secondary constraint of each
bid, ensuring ad campaigns can achieve a larger number of
conversions while maintaining stable costs, and thereby maximizing
advertiser revenue.
Since the launch, nearly half of advertisers on the MediaGo
platform have used the Max Conversion bidding mode and are seeing
noteworthy results. Peak Performance Advertising, a lead generation
advertiser, saw a 280% increase in conversions within a month after
using the Max CV bidding strategy, while the actual cost per action
(CPA) remained within the target CPA. In addition to Peak
Performance Advertising, several other advertising campaigns using
the Max Conversion bidding mode had a significant increase in
conversion volume while maintaining stable CPA.
"MediaGo believes that all advertisers should have simple and
effective technology to help improve their advertising performance,
and the Max Conversion bidding mode is designed to meet this
purpose," said Rena Ren, Americas
Regional Director of MediaGo. "We believe that through continuous
upgrades to the SmartBid product, MediaGo can help more advertisers
gain an advantage in the competitive market."
About MediaGo
MediaGo is an intelligent advertising platform. Based on deep
learning algorithms, MediaGo empowers businesses of all scales,
creating tangible value for companies. With 12 operational centers
worldwide, MediaGo has successfully provided localized and
comprehensive business growth services to over 10,000 partners.
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SOURCE MediaGo