Former GMAC Director of Client Success will
Lead Development of Personalized Communication Strategies to Boost
Student Engagement and Enrollment
WESTON, Fla., July 22, 2024 /PRNewswire/ -- ProspectCloud, a
specialized lead research organization focused on the higher
education sector, has welcomed Paula
McKay to serve as the firm's Vice President of Client
Success.
Formerly the Director of Client Success at the Graduate
Management Admissions Council (GMAC), Paula brings over twenty
years of expertise in strategic leadership and client management to
further enhance ProspectCloud's service offerings. During her
tenure at GMAC, Paula established a robust client success
department and led several initiatives that greatly improved
customer outcomes and experience.
In her new role, Paula will leverage ProspectCloud's expertise
in candidate sourcing and screening while working closely with
partner institutions. She will develop tailored, personalized
communication strategies aimed at increasing student engagement and
enrollment. Paula's extensive experience in higher education
marketing will be pivotal in identifying and nurturing
relationships with key stakeholders, thereby enhancing
ProspectCloud's core services.
"Paula's remarkable track record in leading product management
and client success initiatives makes her an invaluable addition to
our team," said Oren Pinhas, CEO of ProspectCloud. "Her
strategic insights and commitment to excellence are exactly what we
need to propel our mission forward."
"Joining ProspectCloud presents a wonderful opportunity to apply
my skills and experience where they can produce the most impact,"
said McKay. "ProspectCloud's commitment to innovation and
excellence aligns perfectly with my passion for education and my
dedication to helping clients achieve their goals."
About ProspectCloud
ProspectCloud is a
specialized lead research organization providing custom market
research and analysis, lead information, and communications
consulting for technology, political, business, healthcare and
higher education clients. We help our clients discover the deeper
connective tissue between their best customers to identify and
source their ideal sales contacts. We curate leads with strong
intent and help our clients humanize the sales funnel to create
authentic relationships between brands and customers.
Higher Education Practice
The "learner first" mission
of ProspectCloud's higher education practice facilitates a
mutualistic relationship that serves our clients' most valued
stakeholder: prospective students. Working with ProspectCloud,
graduate school enrollment, admissions and marketing leaders unlock
new recruitment pipelines with high quality prospective students
and build authentic connections between the pre-active student, the
employer community and their university. ProspectCloud has helped
over 1,000 MBA, specialized Masters, and Executive Education
programs increase yield, bolster classroom diversity, and reduce
student acquisition costs.
Business Contact:
Paula
McKay
Vice President of Client Success | ProspectCloud |
www.prospect-cloud.com
571-294-8985 | pmckay@prospect-cloud.com
Media Contact:
Media Lead
201-785-4186
380572@email4pr.com
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SOURCE ProspectCloud