Molson is inviting Everyone In to raise a
beer in honour of Team Canada parents and their contributions to
the country's success on the podium in Paris.
TORONTO, July 23,
2024 /CNW/ - Molson, a partner of Team Canada,
is proud to introduce a new campaign to support an unheralded – but
critical – group who massively contribute to our country's success
at the Games – the parents of Team Canada athletes.
Being a Team Canada parent isn't easy. From 6 a.m. practices an hour from home in the dead of
winter, to spending countless hours in the stands, to the
high costs of travelling to competitions around the globe, raising
a world-class athlete is one tough job.
In fact, according to a report from Canadian Sport Science,
research has shown that it takes a minimum of 10 years and 10,000
hours of training for gifted athletes to achieve the highest level
of competition, translating into approximately three hours of
training or competition daily. For the majority of these training
sessions and competitions, parents are there cheering on and
supporting their children every step of the way.
To celebrate, thank and compensate parents of Team Canada
athletes for the essential role they play in raising our country's
stars, Molson is signing parents to endorsement deals.
Sponsor The Parents puts nine Team Canada parents from
across the country into the spotlight, and the sponsorship deals
come with many of the perks that pro athletes receive – including
paid contract signings, a starring role in a commercial,
documentation of their journey in Paris across Molson's social media channels,
and of course, a Molson on us!
"We're proud to support the foundation of Team Canada
athletes – their parents – at the upcoming Paris Olympic Games, "
says Kara Fitzpatrick, Marketing
Director, Molson™ & Economy Brands. "We wanted to do something
meaningful to support the families of athletes who have worked
impossibly hard in the background, providing endless support and
energy to help get their kids to the biggest stage in sports.
Launching Sponsor the Parents is an incredible way to give
these parents a bit of the spotlight they so richly deserve."
The campaign will sponsor parents of athletes from across
Canada from a variety of sports,
including:
- Tony & Fiona Di Stasio, parents of Justina Di Stasio, a wrestler from Coquitlam, British Columbia
- Joe & Rachelle Clay, parents of Zachary Clay, a gymnast from Chilliwack, British Columbia
- Travis & Susan Wog, parents of Kelsey Wog, a swimmer
from Winnipeg, Manitoba
- Lynda South-Simoneau, mother to
Jacqueline Simoneau, a synchronized
swimmer from St. Laurent,
Quebec
- Nancy Tan & Michael Yang, parents of Brian Yang, a badminton player from Richmond Hill, Ontario
"We were so excited to be approached by Molson with this
sponsorship opportunity," says Joe and
Rachelle Clay, parents of Zachary
Clay, Team Canada gymnast. "Zach always dreamed of going to
the Olympics. When your child is so committed to something they
love, you never complain. Working overtime, hundreds of trips to
and from the gym and to and from the airport – it's all been worth
it because he has achieved his dream. As parents, that's just what
you do. We are so honoured to be officially endorsed by Molson, and
we commend all they're doing to shine the spotlight on fellow Team
Canada parents. Becoming an official partner has been a ton of fun
and we cannot wait to get to Paris!"
Molson is a proud supporter of Team Canada, athletes, and their
parents. Sponsor the Parents invites everyone to raise a
Molson in support of the unsung heroes of Team Canada.
About Molson Coors Beverage Company
For more than two centuries, Molson
Coors has brewed beverages that unite people for all life's
moments. From Coors Light, Miller Lite, Molson Canadian,
Carling, Madrí Excepcional and
Staropramen to Coors Original, Blue Moon Belgian White,
Leinenkugel's Summer Shandy, Vizzy
Hard Seltzer, Topo Chico Hard
Seltzer, Simply Spiked Lemonade, ZOA Energy, Blue Run
Spirits, Creemore Springs and more, Molson
Coors produces some of the most beloved and iconic brands in
the beverage industry. While the company's history is rooted in
beer, Molson Coors offers a modern
portfolio that expands beyond the beer aisle with energy drinks,
bottled spirits, ready-to-drink cocktails, cider and more. To learn
more about Molson Coors Beverage Company, visit
molsoncoors.com.
SOURCE Molson