LAUNCH COINCIDES WITH SUMMER OF NOLA
FESTIVITIES ACROSS THE US AND ASIA
OAKLAND,
Calif., July 23, 2024 /PRNewswire/ -- Blue
Bottle Coffee is honoring its iconic New Orleans-Style Iced Coffee
(NOLA) with the launch of NOLA Craft Instant Coffee Blend and
roll-out of refreshed packaging with a bold new look for all NOLA
products over the coming months. Available beginning today, NOLA
Craft Instant Coffee Blend marries the beloved flavor of Blue
Bottle's New Orleans-Style Iced Coffee with the convenience of
soluble coffee, allowing coffee lovers to enjoy this favorite
indulgent drink anywhere.
![BLUE BOTTLE COFFEE CELEBRATES ITS ICONIC NEW ORLEANS-STYLE ICED COFFEE WITH NEW NOLA CRAFT INSTANT COFFEE BLEND BLUE BOTTLE COFFEE CELEBRATES ITS ICONIC NEW ORLEANS-STYLE ICED COFFEE WITH NEW NOLA CRAFT INSTANT COFFEE BLEND](https://mma.prnewswire.com/media/2466973/NOLA_PR_InstantBoxSachet_ProductHighlight.jpg)
Affectionately known as NOLA, Blue Bottle's New Orleans-Style
Iced Coffee has become one of the brand's most popular drinks, with
around three million sold annually in cafes across the US and
Asia. First introduced in 2005
when Blue Bottle founder James
Freeman started selling it at farmers markets in the
San Francisco Bay Area as an
iced-latte alternative, NOLA is inspired by the traditional
New Orleans tradition of serving
sweet, milky coffee cut with chicory. Over the years, the recipe
has been perfected to achieve a delightful balance of coffee,
chicory, and sweetness offering a harmonious experience in every
sip.
"In celebration of longtime guest favorite, NOLA, we're proud to
introduce NOLA Craft Instant Coffee Blend as a way for more people
to enjoy this coveted drink," said Benjamin
Brewer, Senior Director, Global Innovation and Coffee
Quality at Blue Bottle Coffee. "After countless tastings, we
perfected NOLA Instant, ensuring it encapsulates the signature
flavor that fans of the drink have come to cherish. With this new
addition, alongside our diverse range of NOLA creations and Summer
of NOLA festivities, we invite everyone to indulge in the distinct
taste of NOLA wherever they may be."
Blue Bottle has continuously expanded NOLA offerings, evolving
from a singular beverage into an entire experience with a diverse
product portfolio. In its cafe, Blue Bottle has introduced
variations such as Hot NOLA, seasonal flavors, and formats like
NOLA Cola, NOLA Shakeratos, and NOLA Floats. The introduction of
Iced NOLA cartons in 2010 further broadened its availability to
grocery stores, where it has remained a top seller in natural
grocery stores. Meanwhile, the introduction of offerings such as
Blue Bottle's New Orleans-Style Coffee and Roasted Chicory Kit
and NOLA Concentrate make it easy to enjoy the refreshing
drink at home. Most recently, Blue Bottle introduced NOLA Almonds,
chocolate-dipped almonds infused with New Orleans-Style Coffee in
Blue Bottle cafes.
INTRODUCING NOLA CRAFT INSTANT COFFEE BLEND
Blue Bottle is excited to introduce NOLA Craft Instant Coffee
Blend, combining the beloved NOLA flavor with the brand's
innovative approach to soluble coffee. Crafted from Blue Bottle's
specialty coffee and chicory blend, the coffee is transformed into
aromatic granules that dissolve instantly, delivering the classic
NOLA taste with ease. Enjoying an Iced NOLA - Blue Bottle's
top-selling drink in the US during the summer months - is now as
simple as adding water, iced, and your preferred milk to sip
wherever you are year-round.
Starting July 23, guests can
purchase NOLA Craft Instant Coffee Blend in a package of five
pre-portioned single-serve sachets ($10), a three-pack set of 15 sachets
($26), and in a one-box set with Blue
Bottle's Subminimal NanoFoamer ($47)
online, in Blue Bottle cafes, or on Blue Bottle's TikTok Shop.
NOLA SUMMER
To celebrate the Summer of NOLA, Blue Bottle is hitting the road
with the NOLA Truck Tour. From the sunny beaches of Korea to the
busy streets of Tokyo, NOLA trucks
will bring dreamy, indulgent NOLA experiences to popular summer
spots throughout July and August. Confirmed truck locations, dates,
and opening hours are subject to change based on locations outlined
below:
- Yangyang Surfyy Beach, South
Korea: July 12 - August
25
- Dayuntiandi, Shenzhen, China:
July 28 - September 17
- Toyosu Park, Tokyo, Japan:
August 17 - August 22
- Malibu, CA, USA: August 30 - September 2
- Malibu Chili Cook Off - Tickets required
- New York: Dates and
locations to be announced
Guests can track the NOLA trucks in the US on Blue Bottle's
Instagram, @bluebottle, to learn where the truck will pop up
next.
The NOLA Truck Tour is a highlight of Blue Bottle's NOLA Summer
celebration which kicked off in June in select Blue Bottle cafes.
Special summer offerings available through August 4 include:
- NOLA Cold Foam - New Orleans-style iced Coffee
topped with a cloud-like concoction of sweet vanilla cream and a
dash of savory salt. Offered for a limited time at select
cafes.
- NOLA Fridays - Every Friday enjoy $1 off any 12 oz or 15 oz New Orleans-Style
Coffee drink, including the NOLA Shakerato, in all Blue Bottle
cafes between 2pm-4pm when ordering
on Blue Bottle's mobile app.
Celebrate the rich heritage and innovative spirit of Blue Bottle
Coffee with the new NOLA Craft Instant Coffee Blend and join the
Summer of NOLA festivities. For more information, please visit
www.bluebottlecoffee.com. Follow along on Instagram via
@bluebottle.
About Blue Bottle
Blue Bottle Coffee was founded by James
Freeman in Oakland,
California, in 2002 with a simple yet revolutionary idea: to
serve delicious coffee, roasted fresh and brewed to order, sourced
from the finest coffee farms. Today, Blue Bottle is a global
network of cafes in the US and Asia. We are the leader in specialty coffee,
driven by our obsession for quality and our commitment to
environmental health. Our belief is simple and our goal unchanged:
to connect the world to delicious coffee, because delicious coffee
makes life more beautiful. Follow Blue Bottle on Facebook,
Instagram, and Twitter, or visit bluebottlecoffee.com for more
information.
Contact:
Blue Bottle Coffee
press@bluebottlecoffee.com
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SOURCE Blue Bottle Coffee