TORONTO, July 23,
2024 /CNW/ - Peerage Realty Partners, the prominent
leader in luxury residential real estate markets across
North America, has fortified its
senior leadership team to embrace the opportunities and changes
coming to the real estate industry.
Tara Brown, an experienced
executive in the consumer products sector, has been appointed to
the newly created role of President, Peerage Group Sotheby's
International Realty. Peerage Group Sotheby's International Realty
is a new operating division composed of Peerage Realty Partners'
seven Sotheby's International Realty partner firms. She will be
based in the United States.
Brown will also serve as Peerage Realty Partner's Chief Growth
Officer. Contemporaneous with her appointment, she joins the
Executive Committee of Peerage Realty Partners. Additionally,
she will spearhead portfolio growth and enhance commercial
capabilities for Peerage Realty Partners.
Brown's appointment underscores Peerage Realty Partners'
commitment to capitalizing on its strong North American foundation
and focusing on growth opportunities within a rapidly changing
industry. In this role, she will drive the strategic vision,
organizational management, and operational effectiveness across
Peerage Group Sotheby's International Realty's North American
operations. This will further solidify its leadership in delivering
elevated experiences for clients, advisors, and employees.
Brown brings over 20 years of transformative leadership
experience across diverse consumer businesses and brands. She has a
proven record of accelerating growth and creating value in Fortune
500 and private equity companies, including Procter &
Gamble, Johnson & Johnson, Keurig Dr Pepper, and
most recently, Maesa, a Bain Capital portfolio beauty company,
where she served as the Group Chief Marketing Officer
globally.
An accomplished innovator and marketer of global iconic brands,
she is poised to enhance Peerage Realty Partners' focus on
delivering distinctive brand building and exceptional client
experience.
Brown has operated locally, regionally, and globally, leading
large multi-functional organizations and agile, entrepreneurial
teams. She holds a master's in business administration (MBA) from
the Johnson Graduate School of Management at Cornell University in the
United States and an MBA and Honours Bachelor of Commerce
from Queen's University in Canada.
This appointment reflects the emerging opportunities to optimize
Peerage Realty Partners' unique platform and capitalize on the many
growth opportunities that are emerging as the North American real
estate sector evolves.
"The opportunity to contribute to the growth of Peerage Realty
Partners' prestigious business and Sotheby's International Realty's
iconic luxury brand at a time when the real estate market is
rapidly evolving is tremendously exciting," said Brown.
"It has been a pleasure to meet the exceptional leaders within
our network. I look forward to collaborating with Sotheby's
International Realty and the executive leadership of Peerage Realty
Partners and Peerage Group Sotheby's International Realty and to
learning from the passionate teams and dedicated advisors across
North America as we collectively
lead the next phase of development and growth. "
ABOUT PEERAGE REALTY PARTNERS
Peerage Realty Partners is a leading residential real estate
services firm, serving luxury markets across North America. Its brokerage partners include
leading Sotheby's International Realty franchisees, and renowned
independent firms in both re-sale residential real estate
brokerage, and new construction marketing.
Peerage Realty core service activities include real estate
financing, transaction services, asset management, and home
improvement for purpose-built rental properties. Peerage
Realty has the unique benefit of being a privately-owned enterprise
that is positioned to commit to long-term partnerships and
investments.
Peerage Realty is projected to transact about US$34.8 billion (C$47.7
billion) in sales in 2024 through its partner firms. It has
over 6,100 best-in-class sales representatives (4,500 are agents of
Sotheby's International Realty affiliates) and employees with 206
offices in Canada and the United
States. To support growth and expansion among partners,
Peerage Realty consistently provides strategic input, capital,
technology, operational expertise, marketing, communications, and
value-added products and services that differentiate and strengthen
its partner firms in competitive markets. Its goal is to expand the
suite of services that its partner firms can offer to enhance the
client experience through all phases of a real estate transaction
and beyond. www.peeragerealty.com
ABOUT PEERAGE CAPITAL
Peerage Capital is a leading North American business services
and private investment firm. Peerage Capital is focused on
partnering with exceptional, entrepreneurial management teams to
form long-term investments across several strategic business
services platforms including real estate services, real estate
development and management, land assembly, self-storage, asset
management and wealth advisory services.
A growing network of partner companies has approximately 7,500
sales representatives and employees across Canada and the
United States with approximately US$8
billion (C$10 billion) in
total assets under management (AUM) and administration. Peerage
Capital focuses on service sectors where there are opportunities to
achieve scale through both organic growth as well as through
acquisition, operating synergies, and brand
differentiation. It supports the partner firms in which it
invests by providing capital as well as a team of experienced
professionals who add value in such areas as strategy, finance,
technology, marketing, mergers and acquisitions, and
communications.
Peerage Capital believes that superior talent is the ultimate
driver of long-term growth and success. It operates with a strong
culture of partnership, collaboration, and alignment of interests,
both economic and cultural. Peerage Capital's unique "Professional
Partnership" model has been refined over 40 years to accelerate
growth through value-added services that enhance the sustainable,
profitable growth rate of the organization, maximizing value for
all stakeholders. www.peeragecapital.com
About Sotheby's International Realty Affiliates LLC
Founded in 1976 to provide independent brokerages with a
powerful marketing and referral program for luxury listings, the
Sotheby's International Realty network was designed to connect the
finest independent real estate companies to the most prestigious
clientele in the world. Sotheby's International Realty Affiliates
LLC is a subsidiary of Anywhere Real Estate Inc. (NYSE: HOUS), a
global leader in real estate franchising and provider of real
estate brokerage, relocation and settlement services. In
February 2004, Realogy entered a
long-term strategic alliance with Sotheby's, the operator of the
auction house. The agreement provided for the licensing of the
Sotheby's International Realty name and the development of a full
franchise system. Affiliations in the system are granted only to
brokerages and individuals meeting strict qualifications. Sotheby's
International Realty Affiliates LLC supports its affiliates with a
host of operational, marketing, recruiting, educational and
business development resources. Franchise affiliates also benefit
from an association with the venerable Sotheby's auction house,
established in 1744.
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SOURCE Peerage Realty