Move positions Grace Hill to expand and evolve
solutions for the multifamily industry
IRVING,
Texas, July 24, 2024 /PRNewswire/ -- Grace Hill,
the innovator of talent and performance management solutions for
commercial and multifamily real estate, today announced the
acquisition of The Shadow Agency, a full-service mystery shopping
company providing services to numerous industries, including
multifamily real estate, home building and retail operations. The
companies will combine technology, solutions and personnel to offer
an elevated mystery shopping experience for its customers.
Mystery shopping captures valuable data about the customer
shopping experience across several industries. For multifamily,
operators utilize this service to capture essential insights and
data about the renter experience, enabling them to gain an accurate
understanding of their staff and operational performance. Grace
Hill is committed to providing best-in-class solutions to improve
property performance and development, and this partnership will
enable a superior mystery shopping experience, recorded telephone
shopping and traditional onsite evaluations.
"The Shadow Agency CEO Russell
Wood and his team have developed a world-class mystery
shopping business with a deep understanding of the housing
industry, including multifamily," said Grace Hill's CEO,
Kendall Pretzer. "This acquisition
will leverage the expertise of both companies and we are confident
that together, we are better positioned to serve the mystery
shopping industry as a whole and continue to exceed real estate's
current mystery shopping capabilities. The customer-first approach
to service at The Shadow Agency, as well as the company's core
values and mission, align perfectly with Grace Hill's."
Established in 1994, The Shadow Agency offers a first-rate
customer experience with over a 95% completion rate. The agency
pioneered the video mystery shopping industry and then expanded to
provide customers with a diverse mix of mystery shops, including
video, in-person, phone, virtual and the internet. The Shadow
Agency employees will join the Grace Hill brand.
"The decision to join the Grace Hill family was an easy one.
Grace Hill and The Shadow Agency both understand the immense value
of tangible feedback in multifamily and CRE, as well as building
strong relationships with customers. We have come to know and trust
the company and its leadership team," Wood said. "This partnership
will enable us to build upon the goal of improving operations while
delivering critical insights for owners and operators."
Grace Hill has created a new mystery shopping department headed
by Jennifer Blankenship, who
currently serves as the company's vice president of support
services. This latest acquisition by Grace Hill, a subsidiary of
Aurora Capital Partners, continues to broaden the company's mystery
shopping solutions. In 2022, Grace Hill acquired mystery shopping
provider Ellis.
About Aurora Capital Partners
Aurora Capital Partners
is a leading private equity firm focused principally on control
investments in middle-market companies with leading market
positions, stable industry dynamics, attractive business model
characteristics and actionable opportunities for growth in
partnership with management. Aurora provides unique resources to
its portfolio companies through its Strategy & Operations
Program and its team of experienced operating advisors. Aurora's
investors include leading public and corporate pension funds,
endowments and foundations active in private equity investing. For
more information about Aurora Capital Partners, visit:
www.auroracap.com.
About Grace Hill
Grace Hill provides technology-enabled performance solutions that
help owners and operators of real estate properties increase
property performance, reduce operating risk and grow top talent.
Its industry-leading solutions covering policy, training,
assessment, survey and data-driven insights are bolstered by years
of real estate experience, in-depth service-level expertise and
outstanding customer support. Today, more than 500,000 real estate
professionals from more than 2,300 companies rely on talent
performance solutions from Grace Hill. Visit us at gracehill.com or
on LinkedIn.
About The Shadow Agency
The Shadow Agency is a
nationwide full-service Mystery Shopping company serving various
industries, including property management companies, new home
builders and retail operations. Since pioneering Video Mystery
Shopping in 1994, The Shadow Agency has led the industry with
innovative solutions, including web-based reporting and secure
server content distribution. Clients leverage mystery shopping
services to capture crucial data on customer experiences in order
to enhance performance. The agency offers video mystery shopping,
recorded telephone shopping, and traditional onsite evaluations. To
learn more, visit theshadowagency.com.
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SOURCE Grace Hill