- One of the Nation's Fastest-Growing Pizza Brands Unveils
Enhanced Store Design in Test Bed Corporate Market
- Store Design Mirrors New Brand Platform, But Wait, There's
Marco's™, with Fresh, Contemporary
Look
- Testing Ground for New Technologies and Innovations
Including Warming Racks, Pizza Lockers, and More
BOISE,
Idaho, July 24, 2024 /PRNewswire/ -- Marco's
Pizza, one of the nation's fastest-growing pizza brands, debuts its
new store design in the greater Boise market, located in Meridian at 3135 E
Overland. After extensive research and data-driven decisions, the
brand unveils its new look that features aesthetic updates in
addition to operational enhancements. The prototype is set to fuel
the brand's continued nationwide growth and performance, while
enhancing the guest experience.
The prototype is set to fuel Marco's
continued nationwide growth and performance, while enhancing the
guest experience.
The Meridian corporate-owned store opened on July 23, with a formal grand opening and ribbon
cutting ceremony. In attendance were key members of the Marco's
leadership team. Earlier this year, Marco's announced its
development plan to bring four new locations to the Boise market, using it as a test bed for
forward-thinking innovations.
With aim to further enhance the Marco's guest experience, the
new store design features:
- Alignment with new brand platform, But Wait, There's
Marco's™, with a fresh, contemporary Marco's
brand aesthetic designed for the long term.
- Design updates include a creative refresh that delivers a
brighter, more modern look and feel across all touch points.
- Pick-up door and pick-up window options for a frictionless
customer experience.
- QR code/mobile access in-store on a designated wall for
customer engagement.
- Strategic placement of beverage coolers for employees and
customers, as add-on purchases.
- A warm and welcoming dedicated guest waiting area.
- Integration of new equipment, including the testing of warming
racks and pizza lockers that hold multiple orders of hot pizza with
quick and secure access, designed specifically for pick-up and
third-party delivery needs.
"Our new store design marks a pivotal moment in our brand's
evolution, serving as a cornerstone for our growth and the next
chapter of our journey," said Tony
Libardi, Co-CEO & President of Marco's Pizza. "This
redesign is not just about aesthetics; it's about enhancing the
customer experience, improving operational efficiency, and creating
a welcoming environment that reflects our commitment to quality and
innovation. As we continue to expand, these new stores will set the
standard for our brand, showcasing our dedication to excellence and
our vision for the future."
Whether guests are looking for a contactless ordering process, a
quick option while on the go, a face-to-face encounter, a Marco's
delivery, or a third-party delivery option, this new store design
features a more seamless and efficient process for all.
"The new store design was meticulously crafted to cater to all
audiences, ensuring both ergonomic and aesthetic enhancements,"
said Gerardo Flores, Chief
Development Officer of Marco's Pizza. "Every decision was made with
cost-consciousness and effectiveness in mind, optimizing
performance and support for our franchisees while delivering an
exceptional experience for our customers. The prototype is also
designed for varied real estate footprints including both end-cap
and in-line, creating flexibility as we expand."
As franchise development continues to grow, Marco's leadership
prioritizes a development support system, including technology and
tools to help identify territories for expansion, plus support in
real estate, construction management, field operations, and
information related to financing. Nearly half of Marco's current
franchise network is comprised of multi-unit operators.
Franchisee prospects are taking note of the business
opportunity. Marco's Franchising Franchise Disclosure
Document reports the Top 50% of Marco's franchised stores generated
average net royalty sales of AUV $1,208,653 during the 2023 fiscal year*.
For more information Marco's Pizza franchise opportunities,
visit https://www.marcos.com/franchising/ or contact Jamie Cecil at jcecil@marcos.com or
866-731-8209.
ABOUT MARCO'S PIZZA
Headquartered in
Toledo, Ohio, Marco's Pizza is one
of the fastest-growing pizza brands in the United States. Marco's was founded in 1978
by Italian-born Pasquale ("Pat") Giammarco and thrives to deliver a
high-quality pizza experience, known for its dough made from
scratch and its three fresh signature cheeses. The company has
grown from its roots as a beloved Ohio brand to operate over 1,200
stores in 35 states with locations in Puerto Rico, the Bahamas, and Mexico. Most recently, Marco's Pizza was
ranked No. 48 on Entrepreneur Magazine's 2024 "Franchise 500"
ranking. Other recent accolades include a high ranking on
Newsweek's 2023 "America's Best Customer Service" in pizza chains
list, earning a spot on QSR's Top 50, and being featured on
Nation's Restaurant News' prestigious "Top 500" ranking.
*Based on the Average Sales Volume of the top 50% of U.S.
Franchised Stores for our fiscal year 2023. Based on our fiscal
year 2023, 185 of 447 Franchised Stores in the category (or 41%)
met or exceeded this average. This information appears in Item 19
of Marco's Franchising's 2024 Franchise Disclosure Document ("FDD")
- please refer to our FDD for complete information on financial
performance. Individual results may differ. There is no assurance
that any franchisee will perform as well.
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SOURCE Marco's Pizza