PARIS, July 24, 2024 /CNW/ -- As the world gathers to
commemorate the spirit of oneness, peace, and brotherhood at the
Paris Olympics 2024, the brand BEAUTIFUL INDIA makes its global debut as the Official
Partner at the India House.
India House is the nation's inaugural country house at the
Paris 2024 Olympic Games,
conceptualised by the Reliance Foundation in partnership with the
Indian Olympic Association (IOA).
BEAUTIFUL INDIA is much more
than a global luxury lifestyle brand. It is a sensory celebration
of India and its timeless
philosophy, 'Vasudhaiva Kutumbakam', Sanskrit for 'The
World is One family'.
BEAUTIFUL INDIA reminds one of
India's profound life truths and
nudges people to make the journey that truly matters — the journey
from the head to the heart.
Crafted to appeal to the sensibilities of a large, discerning
global audience and invite them to make conscious, mindful living a
lifestyle, it offers to be the catalyst for these inner journeys of
self-discovery — a bold departure from other brands in the luxury
space that tend to underline external enhancement.
True to the philosophy of 'The World is One Family', 28
ingredients gathered from 22 countries across the globe join the
ingredients from India, along with
the glacial waters from the Himalayas, to create the BEAUTIFUL
INDIA experience.
Following the launch in Paris,
the BEAUTIFUL INDIA luxury range,
comprising luxury perfumes, luxury candles, luxury bath &
body care, will roll out over the next 12–18 months across select
stores in Paris, Milan, Munich, London, New
York, LA, Tokyo,
Shanghai, Sydney, Moscow, and Dubai. The India launch is scheduled for September 2024.
The brand will be available online by September 2024.
The four Marquis fragrances have been inspired by India's simple but most profound truths: that
we are all ONE and that PEACE is our true nature. YOU and I carry
the same divine flame of life, and we LOVE one another as we love
our true selves.
Praveen Kenneth, founder of
BEAUTIFUL INDIA, said, "The brand
is a celebration of India and its
reminder for us to make the journey from our head to our heart, as
much as it is a celebration of the highest version of the
individual. And what better place and occasion to make our global
debut than as the official partners of the inaugural India House,
Paris. Through this partnership,
we are happy to spotlight the profoundness of India on such an important world stage."
"Brand BEAUTIFUL INDIA is
created to inspire the world to make that journey from the head to
the heart," concludes Praveen
Kenneth.
Master perfumers from three of the world's most iconic fragrance
houses, Robertet of France,
Givaudan of Switzerland, and
Iberchem of Spain, have
collaborated to capture the essence of India and create a sensory expression of ONE,
PEACE, YOU, and LOVE.
Every mindfully crafted BEAUTIFUL INDIA luxury product is unisex, vegan,
cruelty-free, biodegradable, hypoallergenic, clean, and free of
parabens and phthalates. Every ingredient used is ethically
sourced. The brand is committed to learning and enhancing its
offerings, to ensure that all its products are environmentally
conscious.
More information on: https://www.beautifulindia.com/
Follow us on:
https://www.instagram.com/brandbeautifulindia
https://www.facebook.com/brandbeautifulindia
Photo:
https://mma.prnewswire.com/media/2467028/BEAUTIFUL_INDIA_Perfume.jpg
Photo:
https://mma.prnewswire.com/media/2467230/BEAUTIFUL_INDIA_Candle.jpg
Logo:
https://mma.prnewswire.com/media/2467027/BEAUTIFUL_INDIA_Logo.jpg
View original
content:https://www.prnewswire.com/news-releases/beautiful-india-the-global-luxury-lifestyle-brand-from-india-announces-its-global-debut-as-the-official-partner-of-the-india-house-at-the-paris-2024-olympics-302203963.html
SOURCE BEAUTIFUL INDIA