TORONTO, July 24,
2024 /CNW/ - Loblaw Companies Limited, Canada's leading grocery retailer, has rolled
out a new Fresh Promise to Loblaws, Independent, valu-mart,
and Zehrs locations. The program promises that if customers are not
satisfied with produce purchased in store, it will be replaced and
refunded, within seven days, no questions asked.
"We want customers to walk out of our stores every day feeling
like they got the right value for them, and our stores across the
province have doubled down on this commitment, with some exciting
new programs," said Frank Gambioli,
President, Loblaw Super Market division. "We know how much
freshness and quality plays into value, and the Fresh
Promise means that Canadians shopping in Loblaw grocery stores
can be confident in the produce they are buying. Because if it's
not fresh, it's free*."
Aimed at delivering unparalleled quality and value, the Fresh
Promise means that customers can trust all produce at Loblaw
grocery stores across Canada has
been selected and handled with meticulous care to maintain optimal
freshness from farm to store shelf. Once on shelf, store
teams are committed to routinely checking stock throughout the
course of the day to ensure it stays fresh for customers.
The Fresh Promise applies to any fresh produce item
purchased at Loblaws, Independent, valu-mart, and Zehrs locations,
both in store and online.
* Applicable to
eligible fresh produce items purchased in-store or online at Loblaw
grocery stores. If you are not completely satisfied with your
eligible fresh produce item, we will replace it with an identical
item, or in our discretion, a comparable item and provide you with
a refund of the purchase price upon presentation of the item and
your original receipt of purchase at the Loblaw store where
purchase originated. The promise cannot be combined with any other
offer. We reserve the right to cancel or change the terms of this
guarantee at any time without notice.
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About Loblaw Companies Limited
Loblaw Companies Limited is Canada's food and pharmacy leader, as well as
its largest retailer and private sector employer. With over 1
billion transactions each year in its unmatched network of 2,500
stores and national e-commerce options, Loblaw brings food,
pharmacy, beauty, apparel and financial services to customers
through many of Canada's favourite
and most-trusted brands: President's Choice, No Name, Loblaws,
Shoppers Drug Mart, No Frills, Real Canadian Superstore, T&T,
Joe Fresh, PC Express and PC Financial. The Company's loyalty
program, PC Optimum, has more than 16 million active members and is
one of Canada's largest and
best-loved reward programs.
Loblaw's purpose is to help Canadians live life well. It makes
good food affordable, health, beauty and wellness accessible,
saving for the future possible, and essential style achievable.
SOURCE Loblaw Companies Limited