The marketing advisory program is now
accepting submissions for this year's class of businesses
PORTLAND, Ore., July 24,
2024 /PRNewswire/ -- SheScales, a marketing advisory
program powered by Rain the Growth Agency, has announced it is now
accepting applications for its 2024-2025 cohort. This program will
support a number of female-founded businesses through in-kind
marketing resources and advisory services.
The SheScales program provides participants with up to one year
of consultation on their marketing campaigns and channel
strategies. It includes audits and recommendations for brand
strategy, paid and organic social media, email marketing, website
content and strategy, CTV, linear TV, audio and more. Previous
program participants include hope&plum, Therapeutic Focus,
Connect & Beyond Physical Therapy, and Southern Roots Vegan
Bakery.
Applications will be accepted through September 18, 2024 and can be completed through
the SheScales website.
"We are thrilled to welcome a new cohort for this year," says
CEO of Rain the Growth Agency Jane Crisan. "Since SheScales'
inception, the program has supported 15 female-founded businesses -
and we are looking forward to providing that help to a new class of
entrepreneurs and businesses."
Cohort members will partner with Rain the Growth Agency subject
matter experts to review marketing plans, brand & messaging
platforms, and audience, messaging and media strategy as needed.
Best practices in media, creative, strategy and analytics will be
shared in a collaborative environment, and participants will gain
access to the SheScales community.
Applicants must be founders who are women, identify as female,
or represent a women-founded or led organization. Businesses should
be incorporated, actively generating at least $100,000 a year in revenue and have a strong
direct-to-consumer offering that is positioned to scale. SheScales
was started by Rain the Growth Agency's Co-founder and Chairwoman,
Michelle Cardinal, in 2019 to
improve gender equality in the U.S. business landscape. For more
information, visit shescales.com.
About SheScales
SheScales supports female founders by providing DTC marketing
and media advisory services in-kind, to help founders scale their
companies fearlessly! We also provide networking opportunities and
a home-grown community dedicated to empowering female leaders.
Michelle Cardinal, founder and CEO
of Rain the Growth Agency, created SheScales to serve as a
marketing resource for women-led DTC brands. Marketing and media
experts from within Rain the Growth Agency donate their time and
expertise with a shared passion to improve gender equality in the
American business landscape.
About Rain the Growth Agency
Rain the Growth Agency is an independent, women-led, fully
integrated and performance-minded advertising agency. We link brand
strategy, creative and production with audience targeting, dynamic
cross-channel media investment and advanced analytics to achieve
sales and branding goals simultaneously, without compromise. Our
holistic Transactional Brand Building approach produces
transformational growth for our clients ranging from DTC fast
companies and category disruptors to established brands. Clients
include Humana, Shopify, Curology, Cirkul, CenterWell, 1-800
Flowers, Lume, Babbel and BISSELL. Headquartered in Portland, Oregon since 1998, our agency has
250 employees nationwide.
Media Contact Information:
Odalys Flores
Odalys@povagency.co
Ysabel Sarinas
Ysabel@povagency.co
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SOURCE Rain the Growth Agency