CORONA,
Calif., July 24, 2024 /PRNewswire/ -- Monster
Energy Up & Up Festival, the largest and longest-running
college music tour, has announced Matroda as its Fall 2024
headliner. As always, this tour has no pre-determined dates or
route — the fans decide. More than 80 college student ambassador
teams from across the U.S. will rally their schools through
guerilla marketing and influencer campaigns to try becoming one of
the stops on the Fall tour — and earn the chance to co-produce the
ultimate college gig.
"I've always loved the energy and enthusiasm of college
crowds, and that's why I've teamed up with the Monster
Energy Up & Up Festival," says Matroda. "They will be
allowing five lucky colleges to promote a proper house
festival with me as a headliner — super excited for this
one and cannot wait to party with you. See you soon."
The Up & Up is like the Final Four of College Music
Festivals. Each campus team, using their own Instagram handles,
engages in a 48-hour campaign to sell the most pre-sale tickets for
the festival. The top 5 schools with the most pre-sales in 48 hours
will win a stop on tour. The winning colleges then collaborate with
Up & Up producers to bring the festival to a nearby venue with
their own DJ openers, content team, and parties revolving around
the most hype event of the semester.
Credit cards are only charged to the winning campus teams. This
savvy ticketing model has led to many sold-out hard-ticket college
tours in premium venues.
"Up & Up is such a unique way to not only bring more live
music to college students but also to involve them in the
experience of selling tickets, producing a show, and working in a
team of people with a love for music," says Kailey Dodson, who is entering her senior year
at Cal Poly and was part of the first-place winning campus team
from the Spring 2024 Disco Lines campaign. She adds: "There's
nothing else quite like Up & Up, and every college student
should take this opportunity to be a part of it."
The benefits of this model are threefold: first, it ensures
artists play only gigs where they are most desired; second, it
provides invaluable industry experience to those hoping to pursue
careers in music business and event management; and third, it
guarantees an epic show for students without gouging them on ticket
prices.
Since its inception in the Fall of 2016, the Monster Energy Up
& Up Festival has redefined the college concert experience by
breaking free from conventional programming boards and middle
buyers. Through this approach, Up & Up empowers college
students to curate events with top artists, imparting valuable
lessons in sales and the rewards of earning an unforgettable
experience.
Most recently, Cal Poly, Clemson,
Miami- Ohio, UC Santa Cruz, UC Santa Barbara,
San Diego State, the University of Arizona, and the University of Oregon earned themselves the
opportunity to host Up & Up's Spring 2024 headliner, Disco
Lines. Other previous winning campuses include University of Alabama, ASU (2x), CU Boulder (3x),
Bryant, University of Dayton (3x), Lehigh, JMU,
Florida State, Indiana University, LSU, Penn State (3x),
Oklahoma State, Oregon St University,
UC Davis (2x), University of Virginia
(2x), UT Austin, Washington State University (5x), UNCW (3x),
Virginia Tech (2x) and Wake Forest.
The Up & Up will offer more ways to win live events this
summer and an exciting extension of collegiate programming: Club
100. This virtual event via Zoom attracts attendees from over 200
universities and features surprise performances by renowned music
artists, thought-provoking industry guest speakers, valuable
educational opportunities, and exciting giveaways.
The Up & Up Fall 2024 national competition kicks off on
September 17th at 4 p.m. EST, and the winning festivals will be
held from October through November.
College students seeking music industry experience &
internship credit can apply at www.upandupfestival.com/
ABOUT MONSTER ENERGY:
Based in Corona, California,
Monster Energy is the leading marketer of energy drinks and
alternative beverages. Refusing to acknowledge the traditional,
Monster Energy supports the scene and sport. Whether motocross,
off-road, NASCAR, MMA, BMX, surf, snowboard, ski, skateboard, or
the hip hop lifestyle, Monster Energy is a brand that believes in
authenticity and the core of what its sports, athletes and artists
represent. More than a drink, it's the way of life lived by
athletes, artists, believers and fans. See more about Monster
Energy including all of its drinks
at www.monsterenergy.com.
ABOUT THE MONSTER ENERGY UP & UP FESTIVAL:
Monster Energy Up & Up is the largest national college
festival promoter in the US, powered by a community of campus
ambassador teams across the country. Up & Up's innovative
guerrilla ticketing system is simple: students crowdsource demand
on their campuses leading up to a 48-hour competition period;
colleges with the most pre-sales earn the chance to work with our
team to craft a music experience of-a-lifetime, while also gaining
valuable industry experience. Past live headliners include Cash
Cash (2016), Alan Walker (2017),
GRYFFIN (2018), Two Friends (2018), Slushii (2019), Lost Kings
(2019) Elephante (2019), Troyboi (2020), Loud Luxury (2021), San
Holo (2022) Dom Dolla (2022) , Chris
Lorenzo (Spring 2023) Dr. Fresch (Fall 2023) and Disco Lines
(Spring 2024)
FOLLOW MONSTER ENERGY UP &
UP:
https://upandupfestival.com/
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TikTok
FOLLOW MONSTER
ENERGY:
www.monsterenergy.com
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FOLLOW MONSTER ENERGY
MUSIC:
www.monsterenergy.com/music
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ABOUT MATRODA
Croatian-raised producer Matroda is the epitome of electronic
music's fleeting existence. Welcoming house music in his own
unique way, with the aptly named 'matrodasound' coined by his
true fans, the studio sets no limits for this unique but incredibly
celebrated artist. Taking early influences from the likes of
Led Zeppelin, Frank Sinatra and
The Beatles while introducing classical training across the
violin, drums and keyboard, the Matroda sound has proven its highly
desirable accomplishment around the world over recent years.
From shows at EDC Las Vegas and Orlando to Nocturnal Wonderland, Matroda has
solidified his presence, both on and off the stage. The natural
born DJ and producer has dotted the map with top tier global
festivals and sold out shows from Ibiza and Sydney all the way to Los Angeles and more.
His first career remix of SNBRN's 'California' with Chris
Lake, proved an electric festival vibe-chaser gaining
support from Diplo, Calvin Harris
and Major Lazer, leading to
further releases on Mad Decent, Confession and UKF. 2019 saw
Matroda dropping one of the album's of the year and his biggest
project to date- 'THE RED TAPE', with features from Kaleena Zanders, Dances With White Girls, taking
out runner up for best album following AC Slater's Hi8 at #1. Later
in the year his collaboration with Wax Motif on 'Lose Control'
garnered much support as well as 'Walk In The Spot'- a true 2019
house anthem. In 2020 Matroda released 'Forget It' via
Insomniac Records, hitting over 10 million streams to date. Topping
the list 'Disco Tool' longside Bleu Clair went right to the #1
spot on the Beatport tech house chart, leaving lasting
impressions on the industry and dancefloors alike.
Fast forward to 2021 when he attained the 25th best
producer spot on Tracklist1001's renowned chart, following a
string of Beatport #1's and over one million monthly listeners on
Spotify. A new decade opened up and Matroda's label Terminal
Underground was born, releasing the first EP from himself
titled Jack The House EP. 'La Pasion' reached top 10 chart status
on Beatport's Tech House Chart, in line with the release of the
single 'Lifting' with 2022 welcoming 'Gotta Let You Go', both on
Insomniac Records.
The Matrodasound is making a solid mark on electronic music
enthusiasts around the world, proving the road is only just
beginning for this young producer with a promising future
ahead.
www.instagram.com/matrodamusic
www.twitter.com/matrodamusic
www.facebook.com/matrodamusic
www.soundcloud.com/matrodamusic
Spotify:
https://open.spotify.com/artist/45lcbTsX07JWzmTIjcdyBz?si=O5KCMs1hT2WByY4jqCCilw
press@monsterenergy.com
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