HANGZHOU, China, July 25, 2024 /PRNewswire/ -- HIKMICRO, the
world's leading technology explorer and innovator in the outdoor
optics market, welcomed delegates to China for its first HIKMICRO Global 2024
Overseas Agent Conference in early July.
The pioneering day and night optics brand hosted global business
partners and media representatives at its "House of Silk"
headquarters in Hangzhou to share
its Grow Together, Explore Together message.
HIKMICRO revealed its latest 2024 brand overseas performance and
strategic analysis during the conference. This reaffirmed
HIKMICRO's interpretation of its growth development status and core
strategy of "EXPLORE" and its commitment to working together to
sustain key business values based on pioneering technological
innovation, dependable reliability, intuitive usability, and
unrivalled focus on the needs of its customers.
Grow Together - A Beacon of Outdoor Industry
Leadership
Since 2016 HIKMICRO has achieved remarkable growth, thanks to a
well-established global network of distributors, a strong product
offering and the intimate collaboration of local promotional
resources.
During the summit, HIKMICRO revealed its overseas performance
review for 2024. The strong increase in sales figures confirms
exceptional global performance as clients from around the globe
embrace HIKMICRO's leading technologies. From 2021, HIKMICRO
outdoor business market share continues to grow positively, as of
May 2024, the overall market share
occupies 35%. HIKMICRO has now become the No. 1 import and export
enterprise and the No. 1 thermal imaging brand in the global market
share.
HIKMICRO overseas director Stefan Li said: "It was
wonderful to bring together the HIKMICRO partner team from all
around the world and share our vision. Thanks to the efforts of
all, breaking ground in the hunting market, growing together from
One Small Step to One Big Step. The first part of 2024 has been a
very exciting time for everyone and we look forward to seeing this
excellent progress continuing to flourish. We want to see the world
in a new way with our customers and are committed to taking thermal
products from the niche to mass markets."
Explore Together - Innovations that Redefine Outdoor
Activity
HIKMICRO used the summit to reinforce its "Explore" strategic
direction to maintain its position as a world-leader and pioneer in
the outdoor optics market. The many advantages of the brand's
thermal devices are as beneficial by day as they are by night, and
the daytime hunting market will play a key role in HIKMICRO's next
phase of development.
The brand also unveiled ambitious plans for the second half of
the year, enforcing its strategic commitment to the daytime hunting
sector and its plans to continue deepening its sales channels and
new nature application scenarios.
The HABROK 4K and ALPEX
4K marked the first significant steps
of HIKMICRO's foray into the daytime hunting market. This success
paves the way for expansion of the brand's daytime matrix. More new
lines are set to be released in the leadup to August's hunting
season. These devices include both handheld and scope products, and
HIKMICRO expects them to have an even greater impact as they set
new standards for the industry.
HIKMICRO Strengthens its Cooperate Network
The successful conference also enabled HIKMICRO to forge even
closer working relationships by engaging with key partners and
media from around the globe. This level of worldwide collaboration,
underpinned by strong global distribution channels, facilitates
HIKMICRO's commitment to providing high quality products to outdoor
consumers all over the planet.
At the Media Open Day on Monday 8th July, delegates
from around the world also had the opportunity to explore
HIKMICRO's R&D centre. Here they witnessed the raw power of
world-leading technology and got to learn the true identity and
ethos of the HIKMICRO brand.
"We are delighted to have been able to strengthen our
relationships with our global partners," said Mr. Gerald
Chen，General Manager of HIKMICRO Central&Eastern Europe. "To
all the clients who attended, we would like to express our
heartfelt thanks. Their alignment with our strategy to broaden
HIKMICRO's reach and deliver innovative outdoor solutions to a
wider audience is invaluable. These partnerships will allow us to
continue to expand our reach and to deliver the brand's innovative
outdoor solutions to an even wider customer base."
Mr. Stuart, Director of UK distributor partner Elite Optical,
added: "We are proud of our strategic partnership with HIKMICRO.
Our local businesses and network of key dealers are poised to
further enhance our sales and deepen our market penetration in the
UK. As one of the partners who have witnessed the rapid development
of HIKMICRO, I can't help but feel that the power of a brand with
the values of continuous growth and exploration is infinite! And I
believe that we will realize a 1+1>2 effect while positioning
HIKMICRO products for continued growth and market leadership."
The head of France Top Dealer, added: "We are truly excited to
expand our partnership with HIKMICRO. We are already seeing some
positive changes in marketing and sales as a result of the daytime
hunting strategy. I feel inspired by the the 2024 HIKMICRO H2
roadmap and look forward to seeing HIKMICRO continue to explore the
outdoor hunting market and bringing many new breakthroughs along
the way. We share this trusted global brand's key commitments to
quality, innovation and the fulfillment of customers' needs."
All who attended the summit said the experience gave a huge
boost to their understanding of HIKMICRO's products and vision
after spending several days immersed in the brand's culture.
Experiencing the brand in person, and from the inside, gave them a
true insight into the real identity and vision of HIKMICRO.
Win-win - Cooperation is the road to HIKMICRO's long-term
development
Bringing together the global HIKMICRO team has been hugely
beneficial to all parties – for sharing information, learning about
products and technologies and, just as importantly, for getting to
know each other. We look forward to doing it again next year when
we plan to have even more amazing developments to share.
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