- Brits spent nearly five hours on average each week browsing
products online
- Nearly a third (31.74%) stated that a summer of sports had
influenced their fashion choices
- Groceries and beverages overtake clothing as no.1 spot on the
category list, with most Brits purchasing celebratory items to
enjoy whilst watching sporting events
LONDON, July 25, 2024 /PRNewswire/ -- AliExpress, an
international online retail marketplace under Alibaba International
Digital Commerce Group, today launched its latest Consumer Insights
Report[1] of 2024 highlighting a change in the online
retail trends.
This report, which surveyed consumers in the UK, France, Germany, Italy and Spain, aims to uncover key trends and insights
into European online shopping behaviours and shopping patterns.
Sport has taken over the summer
It's clear that the 2024 summer of sports had an impact on
British culture – from shopping habits to social connections. It
also emphasized wellbeing and the importance of looking after
oneself.
Nearly 40% of Brits said that online shopping had made sports
more accessible this year, and nearly a third (31.74%) stated that
a summer of sports had influenced their fashion choices. From
purchasing English-branded memorabilia, to the rise in summer
attire as consumers headed outdoors to watch their favourite sports
matches, it has been clear sports have had an impact on fashion
this year.
Not only that, but the research also revealed that 3 out of 4
(74.95%) Brits agreed that taking part in sports improves their
mental wellbeing, and over 65% of Brits agreed that engaging in
sports allowed them to connect with people from different cultures
and backgrounds. 65% of Brits also agreed that taking part in
sports gives them a sense of community, while over 45% said they
feel more connected to their country when a global sporting
tournament is happening.
Online shopping grows more popular
British consumers have continued to spend significant figures
making purchases online, averaging over £600 in a three-month
period. On average, Brits spent nearly 5 hours a week browsing and
researching products online. Among age groups, 25-34-year-olds
spent the most time browsing and researching products online,
reaching 5.61 hours each week.
Millennials led in online shopping: among 35-44-year-olds,
56.22% of shopping was done online. This was closely followed by
Gen Z (18-24 years old) with 56.13% shopping online. In fact, among
all age groups surveyed, those over 55 years old were the only age
group that stated they were shopping more offline versus online.
The survey showed a 2.7% increase in online shopping and a 0.6-hour
rise in weekly shopping browsing when compared to results from the
same survey conducted three months before.
Regionally, Greater London came
out as the top-spending region across all spending categories, only
surpassed by the East of England
when it came to Groceries and Beverages. On average, Brits
purchased 10 products online in a three-month period.
The top five categories that saw the most spending via online
shopping in a three-month period were:
- Grocery and beverages (£254.37)
- Clothes and shoes (£90.50)
- Home appliances and consumer electronics (£76.66)
- Phones and telecom (£73.39)
- Sports and entertainment (£60.25)
On average Brits purchased 10 products (10 for women, 8 for men)
online over the three-month period.
Marketplaces continue to rise
Marketplaces such as AliExpress offer convenience, competitive
pricing, great choices, fast home deliveries and the ability to
easily search for millions of products across multiple
categories.
This has led to the growing popularity of online marketplaces
among the Brits. Over half (51.41%) of Brits admitted to shopping
from online marketplaces.
As an official global sponsor of UEFA EURO 2024, AliExpress launched the 'Score More
with AliExpress' campaign featuring David
Beckham, hosted the 'Shake & Win' competition throughout
the tournament, and had English football legend Rio Ferdinand leading a livestream. AliExpress
will continue to engage with consumers with various activities as
the Worldwide Olympic TOP Partner of the Olympic Games for
e-commerce platform services.
Bonnie Zhao, AliExpress UK
General Manager, said: "Sporting events remain a popular
medium for communities to come together, and we want to support
that in every way we can. Through our partnership with UEFA
EURO2024TM this year, we
wanted to make something which might seem far away to many
consumers, more accessible. By observing shopping habits, we aim to
influence the ways people shop and make it smarter and more
affordable. It's about quality items being offered at competitive
prices; whilst ensuring that consumers feel they can trust the
platforms they are shopping on.''
About the AliExpress Consumer Insights Report
The research was conducted by Censuswide among a sample of 9,524
respondents, including 2,007 from the UK, aged over 18 across
France, Germany, Italy, Spain
and the UK. The data was collected between 28 June 2024 and 3 July
2024. The respondents were asked about their spending and
shopping habits online for the previous three months (March, April
and May).
Censuswide abides by and employs members of the Market Research
Society and follows the MRS code of conduct and ESOMAR principles.
Censuswide is also a member of the British Polling Council.
About AliExpress
Launched in 2010, AliExpress is a business-to-consumer (B2C)
e-commerce platform enabling global consumers to buy directly from
manufacturers in China and around
the world. In addition to the global English-language version, the
AliExpress platform is also available in 15 other languages.
AliExpress is part of Alibaba International
Digital Commerce Group.
[1] Survey conducted on
a sample of 2,007 people in the UK. The data was collected between
28 June 2024 and 3 July 2024. The respondents were asked about
their spending for the previous three months (March, April and
May).
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