MONEY TRADE FIGHT by Matsui Securities coming in early
August
TOKYO, July 25,
2024 /PRNewswire-PRWeb/ -- transcosmos hereby
announces that in early August, the company will release MONEY
TRADE FIGHT by Matsui Securities, an original game title by Matsui
Securities, on Fortnite (*1), in partnership with BORDER, the
Fortnite production studio operated by EbuAction. Fortnite is one
of the most popular gaming metaverses with more than 500 million
users worldwide. With this planned release, Matsui Securities will
become Japan's first securities
firm to publish an original game title which incorporates elements
of investment on Fortnite metaverse (*2).
transcosmos has invited LEMORION and
HAGANEIRO, creators on Fortnite, to this project. The team
discussed the best possible way to reach young generations, educate
and enhance their financial literacy, and spread the concept of
securities trading across the target audience using Fortnite.
■Background
The New NISA (Nippon Individual Savings Account) program, a revised
version of the Japanese government tax-free stock investment
program for individuals, kicked off in January 2024. Since then, the number of
first-time investors has been on the rise, and new account openings
at Matsui Securities have also been increasing (*3). Looking at the
number of internet trading accounts by age group, people in their
40s and 50s are growing most significantly(*4), while those in
their 20s and 30s remain low (*5). Given this, Matsui Securities
believes that the firm must create opportunities for young
generations to become interested in investments.
To make it happen, Matsui Securities decided to create MONEY TRADE
FIGHT by Matsui Securities, a game with elements of investments
such as the concept of price fluctuations and the trading of items
using Fortnite, a popular online game among the target audience.
Matsui Securities aims to help lower the hurdle for young
generations to start and become interested in investments through
experiencing MONEY TRADE FIGHT by Matsui Securities.
■Role of transcosmos
transcosmos delivers new forms of marketing services designed for
young generations to help clients make the most of three leading
metaverse platforms attracting generation Z and alpha, namely
Fortnite, Roblox and ZEPETO. Fortnite is a popular gaming metaverse
across the world, with monthly active users surpassing 5 million in
Japan alone. To help Matsui
Securities achieve its goal, transcosmos has invited LEMORION and
HAGANEIRO, creators who publish HYPER FREEZE TAG on Fortnite, to
participate in this project. The team discussed the best possible
way to reach young generations, educate and enhance their financial
literacy, and spread the concept of securities trading across the
target audience using Fortnite. Ultimately, the team created the
metaverse game, MONEY TRADE FIGHT by Matsui Securities.
■About MONEY TRADE FIGHT by Matsui Securities
Using collected items as capital, players try to increase their
in-game money strategically by trading some of their savings while
checking price fluctuations. Among players who successfully escape
from a dungeon within a time limit, the highest earner becomes the
winner.
■Game overview
Game title: MONEY TRADE FIGHT by Matsui Securities
Game genre: Simulation
Platform: Fortnite
Supported platforms: PlayStation4, PlayStation5, Xbox series,
Nintendo Switch, PC (Epic Games Store) and cloud gaming
services
Fee: Free
Scheduled release: Early August
- MONEY TRADE FIGHT by Matsui Securities is not sponsored,
approved, or managed by Epic Games, Inc. The game is an independent
Fortnite game content.
■About Fortnite
With more than 500 million registered accounts worldwide, Fortnite
is an online game where players create their own experiences or
squad up in the iconic Battle Royale and action-packed Zero Build.
Fortnite is an always evolving space where culture lives and
players can create, watch, and play alongside a global community
with friends. Fortnite is available on PlayStation, Xbox, Switch,
Android, PC, and cloud gaming services. For more details, visit
here: http://www.fortnite.com.
◆About Matsui Securities Co., Ltd.
Company name: Matsui Securities Co., Ltd.
Address: 1-4, Kojimachi, Chiyoda-ku, Tokyo 102-8516 Japan
Business content: Financial instruments business operator as per
the Financial Instruments and Exchange Act (Kanto Local Finance
Bureau (FIBO) No. 164)
URL: https://www.matsui.co.jp/company/
◆About BORDER
Operating company: EbuAction, inc.
Address: Room #104, 4F CITY COURT MEGURO Tower 4, 2-10-34,
Kami-osaki, Shinagawa-ku, Tokyo
141-0021, Japan
Business: Providing services for businesses to offer solutions on
metaverse platforms including Fortnite and Roblox. Co-operating
BORDER, a metaverse production studio, with NEIGHBOR Co., Ltd.
*1 MONEY TRADE FIGHT by Matsui Securities is not sponsored,
approved, or managed by Epic Games, Inc. The game is an independent
Fortnite game content.
*2 Based on EbuAction (BORDER) research as of June 2024. No search results found on Fortnite
for a keyword "Securities" nor online for a keyword "Securities
Fortnite/fortnite".
*3 Comparison of changes in the number of new account (taxed
account) openings between October to December 2023 and January to March 2024 (Research by Matsui Securities Co.,
Ltd.).
*4 Comparison of changes in the number of new account (taxed
account) openings by age group between January to March 2023 and January to March 2024 (Research by Matsui Securities Co.,
Ltd.).
*5 Source: Online Securities Trading Activity (March 2024) (Japan Securities Dealers
Association)
- transcosmos is a trademark or registered trademark of
transcosmos inc. in Japan and
other countries.
- Other company names and product or service names used here are
trademarks or registered trademarks of respective companies.
About transcosmos inc.
transcosmos launched its operations in 1966. Since then, we have
combined superior "people" with up-to-date "technology" to enhance
the competitive strength of our clients by providing them with
superior and valuable services. transcosmos currently offers
services that support clients' business processes focusing on both
sales expansion and cost optimization through our 181 bases across
35 countries/regions with a focus on Asia, while continuously pursuing Operational
Excellence. Furthermore, following the expansion of e-commerce
market on the global scale, transcosmos provides a comprehensive
One-Stop Global E-Commerce Services to deliver our clients'
excellent products and services to consumers in 46
countries/regions around the globe. transcosmos aims to be the
"Global Digital Transformation Partner" of our clients, supporting
the clients' transformation by leveraging digital technology,
responding to the ever-changing business environment. Visit us here
https://www.trans-cosmos.co.jp/english/
Media Contact
transcosmos inc., transcosmos inc., +81-3-6709-2251,
pressroom@trans-cosmos.co.jp,
https://www.trans-cosmos.co.jp/english/
View original content to download
multimedia:https://www.prweb.com/releases/transcosmos-creates-original-game-title-for-matsui-securities-making-matsui-securities-first-japanese-securities-firm-to-release-unique-game-title-on-fortnite-302206164.html
SOURCE transcosmos inc.