Central Chinese city Jingmen showcases beauty, charm in Paris
July 25 2024 - 6:29AM
UK Regulatory
Central Chinese city Jingmen showcases beauty, charm in Paris
PARIS, July 25, 2024 (GLOBE NEWSWIRE) -- Jingmen City from
central China's Hubei Province has presented a pleasant surprise to
many Chinese in Paris, who have recently noticed a large number of
posters and videos with the slogan “Jingmen, a central Chinese city
with profound heritage” appearing on electronic screens in Paris
metro stations and Champs-Élysées.
A Media Snippet accompanying this announcement is
available by clicking on this link.
The Paris Metro, which commenced operations on July 19, 1900, is
one of the oldest subway networks in the world. It recorded a
passenger volume of 1.411 billion in 2023.
On July 19, 124 years later, Jingmen showcases its beauty
and charm in the Paris Metro via a promotional campaign covering 11
out of the 14 subway lines.
Among them, Line 1 has the highest station coverage, including
the Charles de Gaulle-Étoile station, which is located near famous
landmarks such as the Arc de Triomphe and the Champs-Élysées. It is
considered the prime location to reach the target audience.
In the posters, various cultural and tourist attractions are
prominently featured, including the World Heritage Site of Ming
Tombs, the Qujialing National Archaeological Site Park, the Guodian
Chu Slips that “rewrite the history of ancient Chinese thought,”
the Jingmen Garden Expo Park, which is known as the window to learn
about Jingchu culture.
Additionally, sports and leisure destinations such as the
hometown of Chinese tennis, Jingshan, the AVI aviation sports town,
the paragliding base in Shengjing Mountain, and the highway around
Zhanghe Reservoir are also showcased.
These posters, produced and displayed by the Hubei branch of
Xinhua News Agency's News & Information Center,
showcase the splendid and diverse ethnic culture, the beautiful and
unique natural landscapes, and the open and inclusive humanistic
deposits of Jingmen to the world.
On the renowned Champs-Élysées, hailed as the most beautiful
avenue in Paris, a video promoting Jingmen is being frequently
played at the entrance of the well-known French retailer Fnac
store. This has attracted tourists and locals alike, who pause and
watch with great interest.
The promotional campaign in Paris is part of Jingmen's efforts
to impress the world.
Located in central Hubei Province, Jingmen, known as the
“gateway to Jingchu,” boasts a stunning ecological environment. It
has been recognized by the central government as a city with
outstanding performance in civility, tourism development, natural
environment, forest coverage and clean urban environment.
The promotional posters will continue to be displayed until
August 15 and is expected to reach an audience of over 100 million
people.
Jingmen, a central Chinese city known for its sporty and
leisurely lifestyle, abundant sunshine, and vibrant, happy
atmosphere, is warmly welcoming guests from all around the world
with open arms and a positive attitude.
Source: The Hubei branch of Xinhua News Agency's News
& Information Center