Taco Bell and MTN DEW blow out the teal-colored candles for
20 years with free MTN DEW® BAJA BLAST® on July 29 and MTN DEW BAJA BLAST™ Gelato later this
year
TLDR:
- Fan-favorite MTN DEW BAJA BLAST is officially turning 20 years
old! Taco Bell is celebrating BAJAVERSARY all year long with
more BAJA BLAST, more often, and in entirely
new ways.
- Kicking off on July 29 for one
day only and while supplies last, everyone who's in the BAJA BLAST
mood can redeem a FREE medium-sized MTN DEW BAJA BLAST fountain
drink or regular-sized BAJA BLAST Freeze at participating Taco Bell
stores and via the Taco Bell app.
- Additional ways to celebrate include free MTN DEW BAJA BLAST
fountain drink or freeze through third party delivery in August*, a
fun Tuesday Drop and MTN DEW BAJA BLAST Gelato's long-awaited
nationwide debut on September 3
exclusively for Rewards Members.
- BAJAVERSARY assets can be found here.
IRVINE,
Calif., July 25, 2024 /PRNewswire/ -- Pop the
MTN DEW BAJA BLAST because there's a 20th BAJAVERSARY to
celebrate! BAJA BLAST is turning 20 years old and to commemorate
this major milestone, Taco Bell is giving fans what they deserve:
more BAJA BLAST, more often, and in entirely new ways. Whether your
go-to method for BAJA BLAST enjoyment is sip or straw it's time to
make room for the spoon as the MTN DEW BAJA BLAST Gelato makes its
nationwide debut on September 3
exclusively for Taco Bell Rewards Members.
Baja Bliss All Season
Long
A milestone as important as this deserves an
equally epic celebration. Taco Bell and MTN DEW are bringing fans
along for the ride with exciting promotions and a special MTN DEW
BAJA BLAST-inspired Tuesday Drop to celebrate the 20th
BAJAVERSARY. Here's how to celebrate:
- FREE BAJAVERSARY FREEZE OR DRINK (Exclusively on 7/29
for one day only) – Come celebrate with us! Head to your nearest
Taco Bell or order on the Taco Bell app to get a free medium-sized
MTN DEW BAJA BLAST fountain drink or regular-sized BAJA BLAST
Freeze.
- STANLEY X BAJAVERSARY TUMBLER TUESDAY DROP (Dropping on
8/13 at 2 p.m. PST via the Taco Bell
app) – Reward Members should keep an eye on the Taco Bell app
Tuesday Drops page for their chance to score a limited-edition
Stanley x BAJAVERSARY tumbler to quench their thirst in style.**
The first 20 users to redeem one of these limited-edition tumblers
on the day of the drop will be able to quench their thirst with
free MTN DEW BAJA BLAST for one year!
- MTN DEW BAJA BLAST GELATO (Starting 9/3 for Taco Bell
Rewards Members) – Developed by PepsiCo Foodservice in partnership
with Taco Bell and with a limited release in 2023, the delicious
and highly-anticipated gelato will be making its nationwide debut
for a limited time, exclusive to Taco Bell Rewards Members in the
Taco Bell app. As first announced at this year's Live Más LIVE
event, the creamy and delicious treat is infused with the iconic
MTN DEW BAJA BLAST tropical lime flavor and is a perfect complement
to any cheesy, spicy, saucy order on the Taco Bell menu***.
- $1 HAPPIER HOUR – Every
day from 2 – 5 p.m., Taco Bell fans
can get a $1 medium-sized MTN DEW
BAJA BLAST fountain drink or regular-sized BAJA BLAST Freeze. Don't
forget about Taco Bell's free in-store refills available year-round
when dining in-restaurant.
Relentless Innovation: What's Next for MTN DEW BAJA
BLAST?
Since its debut in 2004, this iconic tropical
lime-flavored beverage has become a fan-favorite flavor in pop
culture and a staple in Taco Bell orders. From the Baja Bar at Bell
Hotel to MTN DEW BAJA BLAST in the Metaverse, the endless
potential for culinary innovation and pop culture fanfare makes
BAJA BLAST the perfect partner for flavor exploration into the
next decade.
"For two decades, MTN DEW BAJA BLAST has been the drink
that loyal fans just can't get enough of. We're extremely proud of
the synonymous, iconic duo Taco Bell and BAJA BLAST have
become," said Taylor Montgomery,
Chief Marketing Officer at Taco Bell. "We're celebrating this
incredible milestone just as much as our die-hard Baja fans and
can't wait to share even more epic experiences, innovations and
rewards as we continue to fuel our fans' love for BAJA BLAST."
The excitement for MTN DEW BAJA BLAST doesn't stop here! Taco
Bell is constantly pushing the boundaries of innovation to bring
fans fresh twists on fan-favorites, and BAJA BLAST is no different.
Fans can stay tuned for MTN DEW BAJA BLAST™ PIE
coming later this year.
"MTN DEW BAJA BLAST and Taco Bell have proven to be an
unbeatable match over the years and all the credit goes to our
brands loyal fanbases," said JP Bittencourt, Vice President of
Marketing at Mountain Dew. "We're constantly inspired by our fans
and feed off their energy, which drives our urge to deliver
breakthrough innovations and exclusive offerings to thank those who
have supported us – whether it's our diehard fans from day one to
new consumers who continue to join our fandom each and every
day."
About Taco Bell Corp.
For more than 61 years, Taco Bell has brought innovative, craveable
Mexican-inspired food to the masses, and was recently recognized as
one of TIME's Most Influential Companies, one of Fast
Company's World's Most Innovative Companies and Nation's
Restaurant News' Brand Icon. For more information about Taco
Bell, visit our website at www.TacoBell.com, our Newsroom at
www.TacoBell.com/news, or check out www.TacoBell.com/popular-links.
You can also stay up to date on all things Taco Bell by following
us on LinkedIn, TikTok, X (formerly Twitter), Instagram,
Facebook and by subscribing to our YouTube channel.
About Mountain Dew
MOUNTAIN DEW®, a product of PepsiCo North America Beverages, is the
No. 1 flavored carbonated soft drink in the U.S. With its
one-of-a-kind citrus taste, MOUNTAIN DEW exhilarates and quenches
with every sip. In addition to the original MOUNTAIN DEW and DIET
MOUNTAIN DEW®, the permanent DEW® product line includes MTN DEW®
KICKSTART™, MOUNTAIN DEW® CODE RED®, MOUNTAIN DEW VOLTAGE®, MTN
DEW® Zero Sugar, MTN DEW MAJOR MELON®, MTN DEW MAJOR MELON Zero
Sugar, MTN DEW SPARK™ and MTN DEW SPARK Zero Sugar. For more
information, check out www.mountaindew.com,
www.facebook.com/mountaindew or follow on X @mountaindew.
* Valid for delivery at participating U.S. Taco Bell® locations
for users who place an order on applicable delivery partner's
website or app. For a limited time and while supplies last. Not
valid in-store or with a pickup order. Not valid for dine-in or
group orders. Prices and items may vary. Substitutions may incur an
upcharge. Limit one per order. Other fees and taxes will apply.
Must add any referenced items to cart. Additional terms apply,
visit www.tacobell.com/delivery. See delivery partner sites for
location availability. Must have or create a valid account with a
valid form of accepted payment on file. No cash value.
Non-transferable.
** No Purchase Necessary. Open only to the first 100 Taco Bell®
Rewards Program members who claim the offer on 8/13/24 starting at 2 pm
PST. Additionally, first 20 Rewards Members who claim the
offer will receive "Free Baja Blast for a Year" in the form of a
$200 Taco Bell gift card. Taco Bell®
gift card will be subject to all terms, conditions, and
restrictions contained thereon or otherwise associated with such
Taco Bell® gift card. Limit 1 Stanley Tumbler per account holder.
Void where prohibited. Allow 4-6 weeks for shipment. Stanley
Tumbler may only be shipped within the
United States. Failure to provide shipping info before Offer
expiration constitutes forfeiture of any right to the merchandise.
Unclaimed merchandise will not be fulfilled or awarded, except at
Taco Bell's sole discretion. Offer is non-transferrable and cannot
be combined with any other offer. Any applicable taxes are
recipient's responsibility. Taco Bell Rewards program is available
at participating US locations. Terms apply. Subject to Privacy
Policy at
https://www.tacobell.com/legal-notices/privacy-policy.
*** MTN DEW BAJA BLAST Gelato available starting 9/3
exclusively for Rewards Members and only on the app, at
participating U.S. Taco Bell locations for a limited time and while
supplies last. Excludes Hawaii.
Not available for delivery orders. Very limited quantities. Limit 4
per order. Check store for participation and availability, which
vary. Terms apply: ta.co/terms
Contact:
Jacqueline Cisneros – Taco Bell
Corp.
Jacqueline.Cisneros@yum.com
Daniel Smoke – Edelman
daniel.smoke@edelman.com
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SOURCE Taco Bell Corp.