FORT
WORTH, Texas, July 25,
2024 /PRNewswire/ -- Simpli.fi, the Advertising
Success Platform providing programmatic advertising and workflow
software to agencies, brands, and media companies, today announced
an expanded Connected TV (CTV) suite that will give advertisers
greater pricing flexibility and more control over their inventory
quality. This suite of solutions enhances brand reputation and
safety efforts while helping companies of any size effectively
reach their target audiences.
The share of viewing time on linear TV in the U.S. has fallen
below 50% for the first time, according to eMarketer. As streaming
continues to attract viewers across demographics and geographies,
advertisers must meet their audiences where they are while
navigating the seemingly endless streaming content, maintaining
brand standards, and maximizing ROI. Designed with these specific
challenges in mind, Simpli.fi's new solutions will revolutionize
CTV advertising strategies:
- Streaming TV Tiers: Advertisers can now customize
Simpli.fi's streaming TV solutions to meet their individual needs
and budgets. With four tiers that offer different inventory
sources, targeting, and features, advertisers can more easily
tailor their program according to their budget. No matter which
tier advertisers select, they will benefit from Simpli.fi's
unparalleled premium publisher network.
- CTV Choice: Through Simpli.fi's CTV Choice offering
within the company's Streaming TV Tiers, advertisers can create a
premium allow list to serve ads on pre-approved publishers at a
competitive price point. This feature can be used with any CTV
campaigns and is intended to streamline and expedite targeting
while allowing more control of where ads are being served.
"Given the growing consumer interest in streaming, it is our
goal to ensure that no company sees cost or brand safety as
barriers to effective, impactful CTV advertising," said
Paul Harrison, co-founder and CTO at
Simpli.fi. "By creating different streaming tiers at various price
points, we are giving advertisers the opportunity to adapt their
strategies based on their budget so they can get their ads in front
of the right consumers. And through our targeting options and allow
list capabilities, customers, SMBs, and agencies of any size can
reach target audiences without sacrificing control of their
brands."
Simpli.fi's CTV suite allows for enhanced targeting and
attribution through options such as ZIP code level targeting
utilizing Automatic Content Recognition (ACR) data and U.S. Census
data, third-party segments, geo-fencing, event targeting, keyword
search, site retargeting, and more.
For more information about Simpli.fi's Streaming TV tiers,
industry-leading programmatic solutions and advanced attribution
capabilities, please visit our website.
About Simpli.fi
Simpli.fi is the leading Advertising
Success Platform, providing programmatic advertising solutions and
workflow software to over 2,000 media teams, agencies, and brands.
Simpli.fi empowers advertisers to maximize relevance in what they
do, in the connections made, and in the results delivered across
CTV, mobile, display, and other media types. Our platform delivers
performance on budgets of all sizes, executing over 140,000
campaigns for 30,000 advertisers in a typical month. Simpli.fi's
investors include leading private equity firms Blackstone and GTCR.
To learn more about Simpli.fi, please visit Simpli.fi.
Media Contact
simpli.fi@allisonworldwide.com
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SOURCE Simpli.fi