The worldwide expert in UV protection
continues its SOS – Save Our Skin campaign to inform the public
about the importance of practicing sun safe behaviors both on and
off the court
NEW
YORK, July 25, 2024 /PRNewswire/ -- La
Roche-Posay, the worldwide expert in advanced UV protection, is
thrilled to announce its partnership as the official sunscreen
partner of the Mubadala Citi DC Open. Research suggests sunburns
are highly tied to physical activity and a large majority of people
who were unintentionally sunburned, were participating in a sports
or physical activity.1 The sponsorship
aims to raise awareness for sun safe habits during everyday life,
but especially while partaking in playing or viewing outdoor
sports.
The Mubadala Citi DC Open, one of the oldest and most
prestigious tournaments in tennis, will take place from
July 27th to August 4th at Rock Creek
Park Tennis Center in Washington,
DC and is expected to bring in over 80,000 attendees. It is
the only combined ATP & WTA 500 tournament in the world and the
longest-running pro tennis event to be held in an equal-access
public park. La Roche-Posay will have a Sun Safety Booth located
across from Market Square next to the match and practice courts on
the Southeastern end of the stadium court as well as two sampling
kiosks at both the North and South entrances.
"We are excited to partner with the Mubadala Citi DC Open as
the official sunscreen sponsor," says Rachelle Mladjenovic, General Manager at La
Roche-Posay. "La Roche-Posay has been dedicated to raising
awareness for sun safe behaviors and early detection for nearly 15
years, and our sponsorship of the renowned Mubadala Citi DC Open
allows us to showcase and promote this alongside best-in-class
tennis matches."
"We are excited to welcome La Roche-Posay as the official
sunscreen partner of the Mubadala Citi DC Open," says
Mark Ein, Tournament Chairman.
"As one of the nation's most historic and popular tennis
tournaments, the Mubadala Citi DC Open showcases the best men's and
women's professional tennis players in the world and is one of
Washington's treasured summer
traditions. Our event has experienced recent unprecedented growth,
selling out four years in a row and bringing more than 80,000
attendees to Rock Creek Park each year. The partnership with La
Roche-Posay, the leading experts in UV protection, is a wonderful
one for our Mubadala Citi DC Open fans and exemplifies the
continued evolution of this world-class tournament."
The sponsorship of the Mubadala Citi DC Open will reinforce La
Roche-Posay's 2024 sunscreen campaign that aims to make Every Day A
Sunscreen Day. One in five Americans will develop skin cancer by
the age of 70, making early detection and daily sun protection
key.2 La Roche-Posay is raising
awareness of daily photoprotection practices as a matter of public
health with their new sun campaign, Every Day Is A Sunscreen Day.
The campaign proudly partners with U.S. tennis professionals
Frances Tiafoe and Madison Keys and
board-certified dermatologist Dr. Mamina Turegano to support the
brand's ongoing dedication to raising awareness of sun-safe
behaviors, including daily sunscreen use on and off the tennis
courts to help reduce the risk of skin cancer, the most common
cancer in America.3
The Mubadala Citi DC Open will support La Roche-Posay's Every
Day Is A Sunscreen Day campaign during session 5 on Wednesday, July 31st, with enhanced, free product
giveaways, on-court promotions, and leading the honorary coin toss
to begin evening play.
For more information about La Roche-Posay and its
range of sun protection products, please visit Sunscreen | La
Roche-Posay and follow La Roche-Posay USA on Facebook, Instagram, Tik Tok and Twitter @LaRochePosayUSA
La Roche-Posay products can be purchased at CVS,
ULTA, Target, Walgreens/Duane Reade,
Rite Aid and online at www.laroche-posay.us, Amazon, Dermstore,
LovelySkin, SkinStore.
About LA ROCHE-POSAY
Recommended by 90,000 dermatologists worldwide, La Roche-Posay's
mission is to offer life-changing dermatological skincare. Created
by a French pharmacist in 1975, the brand is now available in over
60 countries. It offers a unique range of daily skincare developed
for every skin type to address various skin concerns and complement
prescription treatments. At the center of the brand is the
exclusive selenium-rich La Roche-Posay Thermal Spring Water, a core
ingredient in its skincare formulas known for its soothing and
antioxidant properties that is sourced from its Thermal Center in
France, the first Dermatology
Center in Europe. The products are
developed using a strict safety and formulation charter with a
minimal number of ingredients and are formulated at optimal
concentrations. Additionally, La Roche-Posay products undergo
stringent clinical testing for efficacy and safety with over 750+
studies and 25 years of extensive research, even on sensitive skin.
The key La Roche-Posay product ranges are: Lipikar (dry skin),
Anthelios (photoprotection), Effaclar (acne) and Toleriane
(sensitive skin). For additional information about La Roche-Posay,
visit www.laroche-posay.us and follow La Roche-Posay USA on Facebook, Instagram and Twitter
@LaRochePosayUSA, and Tik Tok
@LaRochePosayUS.
About the Mubadala Citi DC Open
The Mubadala Citi DC Open tournament, played in Washington D.C., is one of the world's premier
tennis events and benefits the Washington Tennis & Education
Foundation (WTEF). The tournament was founded in 1969 by
Donald Dell, John Harris and Arthur
Ashe in its current location in Rock Creek Park with a
vision of making pro tennis accessible for all athletes and fans in
the Washington community.
Beginning in 2019, venture capitalist, entrepreneur, and DC native
Mark Ein's organization, MDE Tennis,
began managing and operating the tournament under an agreement with
WTEF. The organization provides underserved children in the D.C.
area with a safe environment to learn critical life skills both on
and off the courts through academic and athletic enrichment. The
Mubadala Citi DC Open tennis tournament is the only combined ATP
and WTA 500 level event in the world on the tour calendar and one
of only five combined ATP/WTA tour events in the United States. It is also the
longest-running professional tennis event at the same site in
the United States.
1
https://www.acsm.org/blog-detail/acsm-blog/2021/07/19/sun-protection-sports-physical-activity
2 Solar Ultraviolet Exposure in Individuals Who
Perform Outdoor Sport Activities - PMC (nih.gov)
3 https://www.skincancer.org/skin-cancer-information/skin-cancer-facts/
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SOURCE La Roche-Posay