In honor of the summer games, The Finnish Long Drink
challenges runners across the United States to complete a
marathon distance activity on Strava, between July 26th and
August 11th,
issuing $26,000 to a grand prize
winner, drawn randomly from the pool of participants, and
$1,000 to 26-runner up
individuals
NEW
YORK, July 25, 2024 /PRNewswire/ --
Award-winning The Finnish Long Drink, rooted in
Finland's legendary long drinks
tradition, announces the Legend of 52 Challenge, on Strava, the
leading digital community for active people with more than 125
million athletes.
To enter for a chance to win athletes will have to complete a
marathon distance of 26.2 miles, via running, walking, virtual run,
wheelchair, or hike, between July 26th and
August 11th on Strava. Each runner who completes the
challenge will get a custom Legend of 52 Strava digital badge and
be entered to win a grand prize of $26,000
USD. The grand prize winner will be selected at random. In
addition, Long Drink will also award 26 runners-up individuals a
second-place prize of $1,000 USD
each.
The Long Drink has a rich history to sports dating back to the
summer games of 1952, held in Helsinki,
Finland, where the category of 'long drinks' were first
created to refresh the fans cheering on their country's
athletes. This year, to celebrate the summer games, the
award-winning ready-to-drink canned cocktail is hosting its own
summer game in a quest to refresh fans and athletes alike
across America. This is the largest cash prize the Long Drink has
provided on Strava.
"With the origin of long drinks being tied to the 1952 Summer
Games in Helsinki, it was a lot of
fun to come up with a unique concept, which would reach our
existing and new Finnish Long Drink fans across the United States. We're pleased to launch the
Legend of 52 Challenge on Strava and are excited about the weeks
ahead and seeing the competition come to life," says Sakari Manninen, co-founder, The Finnish Long
Drink.
The Finnish Long Drink has grown exponentially since its launch
across the USA with Finnish
co-founders Ere Manner, Sakari
Manninen, and Mikael Taipale,
along with American entrepreneur Evan
Burns. The award-winning canned cocktail is backed by actor
Miles Teller, Kygo, The Palm Tree
Crew, professional golfers Rickie
Fowler and Justin Thomas, and
most recently Jay-Z's Marcy Venture Partners.
To enter the Legend of 52 Challenge visit:
https://strava.app.link/Long-Drink-Legend-of-52.
For more information about The Finnish Long Drink, visit
www.thelongdrink.com or follow along on social
@longdrink and on YouTube.
About The Finnish Long Drink
The long drink is a top selling category of alcohol in
Finland – a legend that is now
available in America. The roots of long drinks go back to the 1952
Summer Games in Helsinki, when the
country of only 4 million people was still recovering from World
War II. Concerned about how to serve drinks quickly enough to all
the visitors, the government commissioned the creation of a
revolutionary new liquor drink that was both delicious and fast to
serve – and so the first long drinks were born. Now this legend has
finally been brought to America by the next generation of Finns who
want the world to experience the refreshing and unique Finnish Long
Drink. www.thelongdrink.com.
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SOURCE Long Drink