Embrace Openness to Innovation at the Lotto Belgium
House
BRUSSELS, July 26, 2024 /PRNewswire/ -- Today,
Belgium continues its call to the
world to embrace openness for innovation as it unveils the Lotto
Belgium House in Paris, France.
Inside, a special door opens to a virtual showcase of several
Belgian innovations which are revolutionising the world of sport
against the backdrop of the 2024 Olympic Games.
The Belgian sports innovations on display at the Lotto Belgium
House include examples from the world-renowned Belgian equestrian
industry, as Belgium has
unrivalled expertise in equine breeding, training, and care. The
country is home to the largest horse clinic in Europe, where up to 150 horses can be
hospitalized, and where surgeries are live-streamed for experts
across the globe.
Belgian companies are also contributing positively to athletes'
health, with recent notable breakthroughs in prosthetics, muscle
fatigue, and injury prevention software. Belgium also makes some of the finest and
fastest cycling jerseys in the world, used by the Belgian national
team as well as other countries' teams. Finally, Belgian companies
have a long heritage of supplying lights, infrastructure, and
camera equipment to the Olympic Games.
Belgian companies are at the forefront of developing innovative
technologies that enhance the Olympic Games for both competitors
and spectators. These advancements play a crucial role in pushing
athletic boundaries and ensuring a smooth and successful sporting
event.
Belgium's presence at the Lotto
Belgium House is part of an international campaign, Embracing
Openness, celebrating Belgium's
unique brand of open-mindedness: an openness for innovation, for
international partnerships, and for diversity.
In the spirit of this campaign, Belgium is proud to bring not only its
athletes to this year's Games but also to showcase its innovative
solutions for sports challenges. Within the Lotto Belgium House,
under the theme "The Olympic Games without Belgium?", visitors are invited to step
through a special door to discover a virtual display of Belgian
innovations that help make the Games a success.
In addition, a landmark mural titled "Black. Yellow. Red. Gold!"
and painted by French artist Tim Marsh is on display in front
of the Belgian Embassy, facing Place Charles de Gaulle.
Commissioned in collaboration with the Embassy of Belgium, the mural celebrates Belgium at the Games.
Lotto Belgium House
- Address: Les Salons Hoche, Avenue Hoche 9, 75008
Paris
Mural
- Address: Embassy of Belgium, 9
Rue de Tilsitt, 75017 Paris
About Belgium
Located in the heart of Europe,
Belgium is one of the most open
economies in the world, counting 11.5 million people with a
reputation for innovation, hard work, partnership, and
multilingualism. Strategically located between Germany, the
Netherlands, France, the
United Kingdom, and Luxembourg, it lies at the centre of the
richest and most densely populated area in Europe. A founding member of the European
Union and NATO, Belgium enjoys
full access to the world's most advanced single market and customs
zone which ensures extensive frictionless trade.
Belgium boasts an advanced
transport infrastructure, including the second largest seaport in
Europe (Antwerp). Belgium is home to world-leading research and
innovation facilities, multinational corporations, and artisanal
businesses supported by the investor-centric approach of public
services.
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