BEIJING, July 29,
2024 /CNW/ -- Chinese dairy giant Mengniu
released on July 26 a thematic TV
commercial (TVC) to cheer for Chinese athletes striving for the
best performance at the Paris Olympics.
Unveiled together with Zhang Yimou's team, the TVC highlights
presenting Chinese people's determination to surpass themselves, a
quality that also shaped today's Mengniu from a purely regional
dairy business in China.
In the past 25 years, the Chinese dairy firm spared no effort to
sharpen itself and blossomed into the now conglomerate that ranks
among the top eight dairy giants around the globe, with products of
nine categories certified by EU-standard SGS.
Similar to the Olympic spirit upheld by every athlete in the
world, keeping challenging and excelling itself with resolve and
intense effort remained a long-lasting pursuit of Mengniu.
Enabled by science, technologies and innovation, the Chinese
dairy firm fully leveraged the self-surpassing corporate values in
crafting a high-standard quality management system and solving
bottleneck problems.
For instance, Mengniu managed to develop probiotics suitable for
the physical fitness of Chinese people, winning a second prize in
national sci-tech progress award. It also put into operation a
digital smart factory in northwestern China whose human resources efficiency ratio
exceeds its global peers.
Apart from greening deserts to craft organic milk sources over
the past decades, Mengniu founded 30 green factories across
China and an internationally
certified "zero carbon" factory to further surpass itself as a
staunch practitioner of sustainable development.
While forging ahead in the dairy industry, Mengniu joined the
Worldwide TOP Programme of International Olympic Committee (IOC) in
2019 to share Chinese people's pursuit of being better and stronger
with global athletes and consumers.
This year, Mengniu will host activities with IOC to showcase how
ordinary people honor the Olympic spirit and will bring as usual a
group of Chinese youngsters to Paris to light up their dreams for winning
glory for the country.
When Chinese athletes are competing at the Paris Olympics,
Mengniu's TVC is expected to add new impetus to their
dream-pursuing together with the global spectators of the
Games.
Original link: https://en.imsilkroad.com/p/341330.html
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SOURCE Xinhua Silk Road