BUFFALO,
N.Y., July 29, 2024 /PRNewswire/ -- Fans have
been asking. And the Labatt team delivered. Dubbed the
unofficial sponsor of the parking lot and tailgate parties, Labatt
will kick off this football season by bringing back the iconic
Labatt Blue and Labatt Blue Light Zubaz cans! First introduced as a
limited time offering in 2016, fans have been pleading for a Zubaz
comeback ever since.
What started as an April Fool's joke this year on Labatt social
media led to an outpouring of Labatt and Bills fans alike begging
for a Zubaz comeback. The cans unmistakable patterns are synonymous
with Bills fan fashion in the 1990s and now. According to
Jason Folaron, brand manager for
Labatt, given the Zubaz love from Bills Fans, Labatt made good on
its joke by bringing back the iconic Labatt Zubaz cans just in time
for football season.
"When the demand flooded in on our April Fool's Day post, we
knew had to act fast," said Folaron. "So, we're bringing back the
Zubaz cans for real. We want to be a part of every defensive pick
six, every big play and every touchdown by giving fans a Labatt
beer packaged for diehards and ready to raise at the stadium, local
bars and their tailgate parties!"
Alongside the Zubaz cans, Labatt is also bringing back Throwback
Tea, which was introduced last year as the first official sponsor
of Bills Mafia. Throwback Tea is available now in 12 packs of
12-ounce cans.
"Labatt has always been about celebrating the passion of
Buffalo and Bills Mafia," said
Folaron, "No one does tailgating and football better than us. We
are right there with you cheering on and celebrating the team with
a Blue Light. Bringing back the Zubaz cans, and last year's
fan-favorite Throwback Tea, is our way of always being a part of
the game."
Fans will be able to find Labatt Blue and Blue Light Zubaz cans
later this week in 30 packs of 12-ounce cans, along with 24-ounce
single "tall boy" cans. Look for the Bills logo and Zubaz stripes
on the 30 packs!
Labatt Named "Most Popular Tailgate Beverage" in New York State, Solidifying Legacy
Status
Labatt is a staple for football and tailgating enthusiasts in
Buffalo and beyond. In a recent
study from The Loupe* Labatt was crowned the "Most Popular Tailgate
Beverage" in New York State (and
Michigan). "Labatt being the most
popular tailgating beverage in New
York is an honor," Folaron continued. "Being a part of
this fanbase is one thing, but being the beer that they reach
for is the best." In the study, author Brianna Blair states "Labatt has become the top
beer brand in the region, solidifying its place in New York's brewing legacy." The Loupe*
identified the top tailgate beverages by studying Google Trends for
36 popular canned alcoholic beverages throughout football season.
"Of all the legacy's that Buffalo
has produced," said Folaron, "we're proud to be one of them."
Fan-favorite Labatt Throwback Tea Returns to Bills Mafia
Roster
Last season, Labatt announced Throwback Tea, a hard tea made
specifically for Bills Mafia. Labatt is so committed to the fans,
it made Labatt Throwback Tea the first Labatt product designated as
an 'Official Sponsor of Bills Mafia.' Throwback Tea is a
non-carbonated red raspberry hard iced tea, featuring the iconic
red helmet on its packaging. Throwback Tea brings today's fans the
intensity and nostalgia of the Bills' teams from the 1990's.
To find both limited edition Labatt products, visit the Labatt
beer finder here.
*Brianna Blair (2023,
October 10). Bottoms Up! These Are
America's Favorite Tailgate Beverages. The Loupe by Shane Co.
Retrieved July, 2024 from
https://www.shaneco.com/theloupe/articles-and-news/tailgate-drinks/
About Labatt USA
Labatt USA, headquartered in Buffalo, New York, boasts a rich heritage and
a commitment to quality. Labatt Blue Light is a premium light
pilsener that's delicately balanced with a slight sweetness and
citrus-like hop character. Thanks to its easy-drinking nature,
Labatt Blue Light is one of the top-selling light pilseners among
tailgaters and sports fans across the Great Lakes region and
beyond. First brewed in Canada in
1847, Labatt USA upholds a
tradition of excellence and connection to the great outdoors.
Labatt USA is owned by FIFCO
USA. For more information, please
visit: https://www.fifcousa.com/.
Connect with Labatt on
Facebook, Twitter and Instagram.
Always enjoy responsibly.
CONTACT:
Correna Dolce
correna.dolce@fifco.com
585-329-2961
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SOURCE Labatt USA