The New Collaboration Offers Exciting
Nationwide Activations and Exclusive Perks for Clients
AUSTIN,
Texas, July 29, 2024 /PRNewswire/ -- LALO
Spirits, a leading Mexican-owned tequila brand, is proud to
announce a national partnership with Barry's, the leading global fitness brand
renowned for its high-intensity interval training. This
collaboration designates LALO as Barry's exclusive tequila partner, uniting two
brands dedicated to excellence, inclusivity, and community.
The partnership will consist of nationwide pop-ups and special
events, complimentary classes, exclusive merch, social and digital
integrations, and tastings of speciality LALO cocktails for the
community at Barry's studios and
events across the nation. The collaboration highlights both brand's
commitment to offering premium experiences that are rooted in
community and a vibrant lifestyle.
"We are thrilled to partner with Barry's and offer special LALO Tequila
experiences at their studios and beyond," said David "R" Carballido
Co-Founder + Chief Brand Officer of
LALO Spirits. "LALO prides itself on being a clean, three
ingredient tequila that you can feel good about drinking, and we
believe our brand ethos will really resonate with the Barry's clients who work hard and play
hard."
LALO will be featured at Barry's owned destination pop-ups, complete
with signature LALO cocktails and special experiences for new and
existing clients. In addition, there will be community events
throughout the year in major cities like New York City, the Hamptons, Los Angeles, Chicago and more.
"Barry's has always believed in
balancing working hard and having fun, so we're very excited to be
partnering with a premium brand like LALO that brings people
together through their purely crafted tequila," said Joey Gonzalez, Global CEO of Barry's. "We look forward to offering our
clients unique experiences and events that reflect the high
standards and authenticity both Barry's and LALO stand for."
ABOUT LALO:
Eduardo "Lalo" González and David "R"
Carballido are two friends who grew up together in Mexico and share three generations of
tequila-making experience. Together, they set out to create the
purest expression of tequila to honor their Mexican heritage and
storied ancestry — and that's LALO tequila. Their love for and
knowledge of tequila runs as deep as the wells we draw water from
to begin our process. Champagne yeast was selected for its finer
flavor profile, and to bring out the best in our fully-mature
Highland agave. LALO tequila is Lalo and David's fresh take on the
art of blanco — purely crafted for a clean taste; born in the heart
of Jalisco. With no additives or
aging process to mask the flavor, it honors the tradition of
Mexican tequila-making. Lalo and David hope you love it as much as
they do. For more information visit lalospirits.com or follow
@lalospirits on Facebook and Instagram.
ABOUT BARRY'S
Barry's is the original high-energy cardio and
strength interval training workout. Having launched in 1998 in
Los Angeles it went on to spur a
global boutique fitness movement. Since then, it has grown from
"The Best Workout in the World," to become not just a fitness
leader, but a community and lifestyle with innovative in-studio and
digital class modalities, Fuel Bars, retail offerings, and a
competitive loyalty program. With more than 88 studios spanning 14
countries, plus Barry's X – the
brand's inaugural digital fitness experience and "Best At-Home
Cardio Class" winner in the 2022 Women's Health Fitness Awards –
Barry's now brings its global Fit
Fam community to its signature Red
Room both virtually and physically. Following the success of
the original workout, Barry's
expanded its class offerings to include: LIFT (a 50-minute class
focusing on strength training with monthly benchmarks for
attainable goal setting); RIDE (a 50-minute class offering
high-intensity interval training style indoor cycling paired with
traditional Barry's floor work);
and Barry's X, the
first-of-its-kind digital fitness community, that features both
Live and On-Demand classes, each with Express and Full Length
versions. Now a worldwide phenomenon with a cult-like following,
Barry's makes working hard and
getting strong, fun. For more information, visit:
https://www.barrys.com/.
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SOURCE LALO Spirits