The Sandal Maker Taps Popular Golf Content
Personality to Grow Awareness, Flip Flop Presence in
Resilient Green Grass Category
DALLAS, July 29,
2024 /PRNewswire/ -- Hari Mari, the premium
footwear company known for infusing color and comfort into its flip
flop and sandal lines, announced it's teaming up with popular
golfer and content creator Nick
Stubbe to help build awareness for the fast-growing brand
within the ever-popular 'green grass' golf space.
"I love stepping out of my spikes and into my Hari Mari's after playing a round. There's this
immediate 'ahhhh' feeling you get, which I love," said Stubbe.
"There was a time not long ago when strict dress codes prevented
golfers from doing that, but comfort's king now and you can slip
into a great pair of Hari Mari's
flip flops after a round with the boys and still look nice. That's
something I'm excited to share and push in working with
Hari Mari. I can kick back after a
round with the best of them, and now I get to do so in the best
flip flops on the market!"
Stubbe, better known by his golf course moniker 'Fat Perez', has
gained a loyal following with throngs of golf enthusiasts across
Instagram, YouTube and TikTok, combining his accessible personality
and entertaining content, with his genuine skill on the course.
"Nick is an incredible golfer with an even more incredible
personality, and he resonates and connects with the 'every man'
golfer in a way that so few are able to do," said Hari Mari founder, Jeremy Stewart. "We think he's leading a
powerful and unique charge in a space that's growing at meteoric
levels. He's real, unvarnished, and hilarious. He's a genuine guy,
and we're excited for Hari Mari and
Fat Perez to do some special things together in the coming months
to help elevate our brand and products within the golf
community."
Hari Mari and Stubbe, made the
announcement today with the start of the PGA Buying Summit in
Frisco, Texas, where Hari Mari is launching and showing its
spring/summer 2025 lines. The year-long Hari Mari + Fat Perez partnership will focus on
social media engagement, as well as to-be-announced golf
activations and events.
ABOUT HARI MARI
(@HariMari)
Hari Mari is
a premium sandal & slipper brand based in Dallas, Texas, with distribution in over 800
retail doors throughout the U.S., Mexico, Canada, and the Bahamas. The brand prides itself on using the
highest-quality leathers and textiles, and combining them with tons
of memory foam and soft-squeeze materials to make best-in-class
footwear, ranging from $60 to
$160.
Jeremy & Lila Stewart founded
Hari Mari in 2012 with the goal of
creating a flip flop brand steeped in comfort, introducing the
brand's patented MemoryFoamToe™ at the time of launch to mitigate
and do away with the painful break-in periods and toe irritation
associated with most sandals. Combining its comfort-first approach
with classic looks and color profiles, Hari
Mari quickly gained traction for crafting timeless flip
flops with modern comfort components.
The idea for Hari Mari came while
the Stewarts were living abroad in Indonesia. As such, 'Hari' means 'Sun' in
Indonesian, and 'Mari' means 'Sea' in Latin – a nod to the roots of
the idea. Hari Mari also gives a
portion of its sales to help children and families battling
pediatric cancer. The program is called Flops Fighting Cancer.
Hari Mari is currently showing
its 2025 lines in space #503 at the PGA Buying Summit, held at the
Omni PGA Frisco in Frisco,
Texas.
ABOUT NICK STUBBE – 'FAT
PEREZ' (@TheFatPerez)
Nick
Stubbe aka Fat Perez, is a Virginia native, lifelong golfer, and a member
of the Bob Does Sports team. A chance meeting with Robby
in Pinehurst led to Fat Perez
solidifying his place in the group and playing golf with them ever
since.
The only member with extensive golf experience, having played
collegiately, Nick is also known for his on-course shenanigans as
well as his appetite for cold beers, and is now a mainstay in the
golf world.
Besides tearing it up on the golf course, Fat Perez is also a
partner in Breezy apparel and Have A Day seltzer.
With all the buzz around him, he's launched his own line of merch,
including hats, hoodies, ball marks, towels, and more.
Contact:
Lila
Stewart
(214) 637-2700
Lila@HariMari.com
View original content to download
multimedia:https://www.prnewswire.com/news-releases/hari-mari--nick-fat-perez-stubbe-partner-up-to-make-the-premium-flip-flop-brand-a-permanent-fixture-around-the-golf-course-302208794.html
SOURCE Hari Mari