LITITZ, Pa., July 30, 2024 /PRNewswire/ -- For over 45 years,
TAIT, the global leader in live experience, has been a trusted
partner to the world's most influential artists, brands, and
institutions. Throughout their history, TAIT has continued to
evolve and grow, and today announce that TAIT Group companies
productionglue and Thinkwell will now be operating within a
singular TAIT brand identity.
"TAIT has always pushed the boundaries of storytelling. With the
creative and producing capabilities of Thinkwell and
productionglue, we are offering an unmatched depth and
breadth of skill to our partners," said Adam Davis, Chief Executive Officer, TAIT. "We
bring a legacy of innovation and a desire to solve impossible
problems. Solidifying this singular brand represents a fusion of
creativity and technology, which provides unparalleled
possibilities for our partners."
Working across live, brand, placemaking, and location-based
experiences, TAIT creates moments that move people across the world
every day. Super Bowl halftime extravaganzas, award-winning theme
parks, World Expo pavilions, Olympic opening ceremonies, and much
more have been brought to life through their global
multi-disciplinary team.
TAIT's transformation and evolution with Thinkwell and
productionglue coming together under one brand represents a
significant milestone. This unification reflects the passionate
team of storytellers and technologists the company has built,
creating an unprecedented global force with remarkable
capabilities. TAIT is uniquely positioned to bring ambitious
visions to life through seamless strategy, creativity, and
execution. The combined entity stands ready to make the impossible
possible through unforgettable moments that inspire and connect
audiences like never before.
"Our new brand identity is a reflection of the deep expertise
and strength of our unified TAIT organization, consisting of the
most exceptionally skilled professionals in the business," said
Jennifer Kurland, Chief Brand Officer, TAIT. "Representing TAIT as one
brand is a pivotal and exciting moment for us, setting us up to
continue creating world renowned experiences."
Following the company's acquisition by TAIT in 2022, Thinkwell
has expanded the visioning and creative expertise within TAIT.
Thinkwell has led the master planning, design, and production of
world-class entertainment destinations and immersive guest
experiences since 2001, bringing a unique expertise to global
projects including The Warner Bros. Studio Tour London–The Making
of Harry Potter. Developed in close
collaboration with Warner Bros. and the original filmmaking team,
the award-winning London
attraction showcases the magic and artistry behind film production.
After the success of the London
attraction, having expanded three times since 2012, Thinkwell led
the design and oversight of a second Tour that debuted in
Tokyo in 2023.
"As one brand under TAIT, our new design and delivery structure
means that partners can come to us with any challenge anywhere in
the life cycle of an end-to-end project, and we can advise,
strategize, solve, and execute," said Joe
Zenas, Executive Vice President, global development and
strategic partnerships and former CEO of Thinkwell.
productionglue, an award-winning experiential agency
founded in 2006, has become an integral part of TAIT's
producing capability since being acquired in 2016,
transforming brand stories into never-been-done before activations.
Their ingenuity is evident across their partnerships with some of
the biggest names including Nike, Frieze, Live Nation, and
Bloomberg. For the third consecutive year, they helped elevate
Snapchat's NewFront and were recently named as SXSW London's 2025
producing partner.
"We have laid the foundation for the future of global producing
at TAIT. Today's announcement is more than just branding, it's
about the growth in the offering to our clients. The capabilities
we now have are unprecedented," said Tom
Bussey, Executive Vice President, global producing and
partner strategy and former CEO and founder of
productionglue.
TAIT partners with artists, brands, IP holders and place makers
to bring culture-defining, never-before-seen experiences to life.
With a legacy of innovation spanning over 45 years, TAIT has grown
from pioneering in rock 'n' roll concert staging to setting the
global standard for extraordinary live events and experiences
through cutting-edge technology, precision engineering, and
creative design. TAIT's 20 global offices have developed
iconic productions and experiences in over 30 countries, all seven
continents, and even outer space for renowned performers, theme
parks, exhibits, and venues across the globe, including
partnerships with Taylor Swift,
Cirque Du Soleil, Royal Opera House, Nike, NASA, Bloomberg, Google,
Beyoncé, and The Olympics.
Media Contact:
Alice Murphy
AMurphy@kwtglobal.com
917.213.8402
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